Social Media Manager

Coffee is “wakeup technology” that has not materially improved in 1,500 years. We are changing that. 50% of Americans have a gene variant that makes metabolizing caffeine difficult, causing jitters, bloating, and stomach problems. Most people shrug their shoulders and say, “Welp, that’s coffee.” Instead of shoulder shrugging, we’ve developed a priority blend of coffee, functional mushrooms, collagen protein, and nootropics to promote focus, energy, immunity, and gut health. No crash. No B.S. We’ve served 300,000 customers in the past 3 years. There are 150,000,000 coffee drinkers left. We’re less than 1% done. Come join us for the remaining 99%. Everyday Dose is hiring a Social Media Manager to take charge of our organic Instagram presence. This role is about creating, scheduling, and publishing high-quality content that educates, entertains, and grows our audience across primary channels. Key Responsibilities Content Calendar & Strategy Build and maintain a rolling 30-day organic content calendar, primarily for Instagram. Collaborate with the internal team on TikTok to plan and align organic content, leaving room for trend-driven posts. Manage organic YouTube strategy, producing content, and repurposing from Instagram/TikTok Content Creation & Publishing Create, schedule, and publish 3–4 high-quality Instagram posts per week for the first 45 days; scale to 1 post/day by 90 days. Develop content across key buckets: Prospective customers (entertaining/educational skits) Current customers (recipes, lifestyle tips, product use) Aspirational Everyday Dose customers (hero content) Collaborate with the internal team to source creators and content. Incorporate feedback and review processes. Engagement & Brand Presence Proactively comment and engage on other relevant accounts to amplify Everyday Dose’s presence and voice with brand-aligned interactions. Performance & KPIs Ensure content is published on schedule with consistent quality. Drive account growth (metrics determined based on ad spend) Deliver engagement results that meet or exceed the top 10% of our historical performance.