Title: SEO Content Specialist
Location: Remote
Job Type: Full Time, Marketing
Experience Level: Mid-Level
Job Description:
As an SEO Content Specialist at Botkeeper, you will play a crucial role in developing and implementing our SEO content strategy. Your focus will be on creating top-of-funnel content that not only engages but also drives organic traffic through expert application of SEO techniques.
Responsibilities:
Craft high-quality, SEO-optimized blog posts and articles targeting specific keywords and topics.
Conduct thorough keyword research and competitor analysis to identify content opportunities.
Regularly monitor, analyze, and report on content performance using SEO tools, adjusting strategies as needed.
Collaborate with the marketing team to align content with overall marketing goals and initiatives.
Stay updated with the latest SEO trends and Google algorithm changes to ensure content is optimized for search engines.
Developing pillar pages
Preparing content briefs
Reviewing and analyzing client sites for areas that can be improved and optimized
Topic clustering
Regularly auditing and refreshing site pages
Preparing detailed strategy reports
Identifying powerful keywords to drive the most valuable traffic
Writing powerful calls-to-action to convert visitors
Filling websites and other content with effective keywords
Writing effective SEO content for blogs, websites and social media accounts
Analyzing keywords and SEO techniques used by competitors
Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
Compiling and presenting SEO guidelines
Develop content to include keywords or phrases in order to increase traffic to website.
Conduct outreach for the purposes of developing link building strategies
Conduct various testing methods in design, layout and advertising techniques in order to gain the most organic traffic.
Have in-depth knowledge of the ever-changing landscape of SEO; keyword research, SEO copywriting, topic clustering and the behaviors of search engines.
Qualifications:
Proven experience in creating SEO-driven content with a portfolio of published articles.
Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Google Analytics).
Strong research skills and attention to detail.
Ability to analyze data and derive actionable insights for content strategy.
Excellent writing and editing skills, with a knack for storytelling.