Senior Regional Marketing Manager (FTC)

We're looking for a Senior Regional Marketing Manager to join our UK&I Marketing team on a 12-month maternity cover contract. This is a highly visible role focused on driving pipeline growth across the UK&I region through strategic Account-Based Marketing (ABM), regional marketing programs, field marketing initiatives, executive engagement, customer advocacy, and partnership activations. You'll work closely with Sales, Digital Marketing, Customer Marketing, Operations, and regional stakeholders to develop and execute integrated marketing programs that generate demand, accelerate opportunities, and contribute directly to revenue growth. This role combines strategic planning with hands-on execution and is ideal for someone who enjoys owning programs from concept through delivery. You'll have the opportunity to lead sophisticated ABM initiatives, support major industry events and executive programs, and play a key role in the activation of strategic partnerships, including high-profile sports sponsorships and hospitality programs. This is a unique opportunity to join one of the fastest-growing HR technology companies and make a measurable impact on pipeline performance within a highly collaborative and ambitious GTM organisation. We're particularly interested in candidates who thrive in fast-paced environments, enjoy partnering closely with Sales, and can balance strategic thinking with exceptional execution. Requirements are often considered a measure of how equipped you are to do the job, but sometimes they aren't the only factor. If you don't meet every requirement below but believe you'd be a great fit, we'd still love to hear from you. Why join this team? Own highly visible marketing programs directly tied to pipeline growth and revenue outcomes Gain exposure to sophisticated ABM programs and enterprise go-to-market strategies Work closely with Sales leadership and influence business-critical growth initiatives Be part of a team that combines strategic thinking with hands-on execution Help shape innovative regional marketing programs across a fast-growing international business Play a key role in partnership activations and sponsorship programs with leading sports organisations and industry brands Join a collaborative, data-driven marketing team focused on measurable impact Contribute to the continued growth of one of the most exciting companies in HR technology What you'll bring 5+ years of experience in B2B SaaS marketing Experience owning regional marketing programs and contributing directly to pipeline and revenue targets Strong Account-Based Marketing (ABM) experience, including 1:1 and 1:few programs Experience working closely with Enterprise Sales teams to drive account engagement, pipeline creation, acceleration, and conversion Proven ability to develop and execute integrated marketing campaigns across multiple channels Experience balancing strategic planning with hands-on execution Strong stakeholder management skills and ability to influence across Sales, Marketing, Customer Success, and Leadership teams Strong analytical mindset with experience measuring campaign performance and optimizing investment based on business outcomes Excellent communication, presentation, and project management skills Ability to manage multiple concurrent projects and priorities in a fast-paced environment Comfortable operating autonomously with a high degree of ownership and accountability Nice to have Experience within HR Tech and selling to HR Stakeholders Experience running field marketing programs including executive dinners, customer events, trade shows, and hosted experiences Experience with sponsorship, hospitality, or partnership marketing activations Experience with direct mail and gifting programs Experience collaborating with Digital Marketing teams on integrated demand generation programs Experience working across EMEA or multi-region environments What you'll do Own and execute UK&I regional marketing programs that drive pipeline generation and revenue growth Design and deliver Account-Based Marketing campaigns for strategic target accounts Partner closely with Sales leadership and account teams to identify opportunities and support pipeline acceleration Plan and execute field marketing activities including events, executive dinners, customer programs, webinars, and trade shows Manage customer advocacy opportunities and speaker engagement initiatives Support the activation and execution of strategic partnership and sponsorship programs Collaborate with Digital Marketing and broader Marketing teams to deliver integrated campaigns Develop campaign strategies, messaging, and execution plans aligned to business priorities Use data and performance insights to optimize campaign effectiveness and marketing investment Coordinate vendors, agencies, event partners, and internal stakeholders Support innovative go-to-market initiatives and test new approaches to demand generation Track, report, and communicate campaign impact against pipeline and business objectives Act as a trusted marketing partner to Sales and cross-functional stakeholders across the business Join our village HiBob is a village filled with amazing people and we're especially proud of that. It's a place where Bobbers can be themselves. We're about fun, dreams, hopes and ambition, just as much as we are about precision, growth, and top performance. Becoming a Bobber means you'll receive competitive compensation and benefits alongside all of this: A flexible hybrid working model Work from home allowance to help set up your home office Payment for sick leave from day one Annual UnMind subscription and wellness benefits Employee referral program Dog-friendly office Temporary remote work from anywhere in the world for up to two months (after six months of employment) Regular company and team social events Additional Bob Balance Days throughout the year Two Social Impact Days annually for volunteering Birthday day off 25 days annual leave plus bank holidays We're building a company where everyone can do their best work, grow their careers, and be themselves along the way. We'd love for you to be part of it.