Senior Product Marketing Manager (PMM)

About Us Rayda is an asset lifecycle management company, enabling businesses to acquire, manage, track and dispose of their fixed assets globally. Job Description This is a remote position. Rayda is a B2B SaaS company selling IT lifecycle, device management, and support solutions to technical buyers (IT Managers, Heads of IT, CIOs) at other B2B SaaS companies. This role exists to own how Rayda goes to market. Your job is to turn real market signals into clear positioning, focused messaging, and repeatable go-to-market execution across multiple products. You will work across Sales, Product, Demand Gen, and Comms, with direct ownership over narrative, focus, and market testing. This is a role with real accountability. It is not a copy-only or support-only PMM position. What success looks like Rayda has a clear, credible narrative that resonates with technical buyersEach product has a defined ICP, use case, and buying triggerMessaging is consistent across sales, website, and campaignsMarket tests lead to clear decisions about focus and segmentationSales conversations are clearer and more predictable Core responsibilities 1. Positioning and messaging (primary) Own Rayda’s positioning and product narrativesDefine ICPs, personas, and buying triggers for technical audiencesMaintain messaging consistency across sales and marketingDecide what messaging should not exist 2.⁠ ⁠Go-to-market strategy across products Define the role each product plays in the GTM strategyClarify who each product is for (and who it is not for)Shape launch, pilot, and partner narrativesPrevent effort being spread too thin 3.⁠ ⁠Market testing and learning Design and manage messaging, segment, and channel testsPartner with Demand Gen to execute experimentsMeasure results and turn them into clear GTM decisionsKill ideas that do not validate in the market 4.⁠ ⁠Sales enablement and alignment Work closely with Sales to understand objections and deal frictionOwn sales enablement assets (decks, one-pagers, narratives)Ensure assets are practical, reused, and grounded in real conversations 5.⁠ ⁠Collaboration and insight Feed validated market insight back into ProductPartner with Comms & Brand to turn narratives into contentEnsure marketing activity ladders back to GTM goals How you are measured You will be evaluated on: Clarity and credibility of positioning with technical buyers Effectiveness and reuse of sales enablement assets Quality of market tests and resulting decisions Alignment between marketing activity and target ICPs Ability to explain why deals are won or lost Requirements This role is a strong fit if you: Have PMM experience in B2B SaaS selling to technical audiences Experience executing GTM strategy for the UK, US and EU Market Deep understanding of the UK, US and EU Market Have worked with IT managers, security teams, or CIO-level buyers Are comfortable running and interpreting market experiments Can make trade-offs and defend focus Care about outcomes more than volume of output This role is not a good fit if you: Want a narrow or purely executional PMM role Prefer brand-led marketing over GTM clarity Avoid direct interaction with sales or customers First 90 days (expected outcomes) 30 days: Clear ICP definitions and core narratives 60 days: Market tests running with defined success criteria 90 days: Consistent messaging and evidence of improved sales clarity If you want real ownership over positioning, experimentation, and go-to-market strategy for a technical B2B product, this role is for you. Benefits Competitive salary Fully remote role Comprehensive health insurance coverage. Pension contribution in line with regulations. All other statutory benefits as required by employment law. Access to company-wide perks and allowances