Digital Marketing Manager

Job Description This is a remote position. WFH | Full-Time | 9am - 5pm EST Job Overview We are seeking an experienced Digital Marketing Manager to drive brand awareness, lead generation, and membership growth for a Pilates studio franchise. This role will oversee the full digital marketing ecosystem, including social media, paid advertising, local search visibility, SEO, and reputation management. The ideal candidate has a proven track record working with fitness, wellness, gym, or Pilates brands and understands the unique challenges of marketing a location-based franchise business. Strong expertise in Google Ads is essential. KEY RESPONSIBILITIES: Strategy & Planning Develop and manage monthly content calendars aligned with business objectives and promotional campaigns Create and execute integrated marketing campaigns to drive memberships, class bookings, and local brand awareness Develop and refine ongoing social media and digital marketing strategies Analyze performance data and identify opportunities for growth and optimization Social Media Management Create, schedule, and publish engaging content across social media platforms, including posts, reels, and stories Design and edit creative assets, graphics, and video content Manage community engagement, respond to inquiries, and maintain brand voice across platforms Monitor social media trends and recommend new content opportunities Local Presence & Reputation Management Manage and optimize Google Business Profile listings Maintain accurate business information across relevant local directories and discovery platforms Monitor and respond to online reviews and customer feedback Implement strategies to improve local search visibility and reputation Performance Marketing Plan, launch, and manage Google Ads campaigns across Search, Display, Performance Max, and Local campaigns Manage Meta advertising campaigns to drive leads, memberships, and promotions Monitor campaign performance, optimize budgets, audiences, and creative assets Track key performance metrics and provide regular reporting with actionable insights Develop lead generation strategies focused on membership acquisition and retention SEO & Organic Growth Develop and execute local SEO strategies Optimize website content and landing pages for search visibility Create SEO-focused blog articles and content Conduct keyword research and implement on-page SEO best practices Monitor SEO performance and identify opportunities for growth QUALIFICATIONS: Required 3+ years of digital marketing experience Strong hands-on experience managing Google Ads campaigns with measurable results Experience managing Meta Ads campaigns Experience with Google Business Profile optimization and local SEO Knowledge of SEO best practices, keyword research, and content optimization Experience with social media content creation and community management Strong analytical skills and ability to interpret campaign data Excellent communication and project management skills Preferred Experience working with Pilates studios, fitness brands, gyms, wellness businesses, or boutique fitness concepts Experience marketing franchise or multi-location businesses Basic graphic design and video editing skills