Senior Product Marketing Manager

About Advantage Group International Advantage Group International is the global intelligence partner transforming B2B collaboration. We deliver real-time, AI-powered insights that bring foresight and clarity to strengthen partnerships, empower better decisions, and drive sustainable growth. Our unique intelligence model goes beyond basic reporting to turn complexity into clarity, providing businesses with trusted, actionable insights that drive stronger relationships between suppliers and retailers. With presence across more than 40 markets, we’re redefining how industries connect, collaborate, and grow. As Advantage continues to expand and innovate globally, we’re seeking curious, collaborative, and impact-driven professionals to help shape the future of insight-led partnership and growth. How you can help people and organizations work better together As we accelerate the next phase of our product transformation—bringing our research, analytics, and collaboration tools together into a unified platform—Advantage is creating our first dedicated internal Product Marketing function. We are seeking a Senior Product Marketing Manager to build, lead, and execute the product marketing discipline across Advantage Group’s full portfolio of B2B SaaS products and data platforms. This is an inaugural, high-impact role — ideal for a strategic and entrepreneurial marketer who can operate independently, partner cross-functionally, and lay the groundwork for how Advantage brings its technology, data products, and scales to market. You’ll shape the voice of our portfolio, define its story, and enable teams to communicate value with clarity and confidence. The role will collaborate extensively with global internal teams and international customers, requiring strong cross-cultural communication skills and the flexibility to occasionally work outside of traditional Monday–Friday, 9–5 hours to align with global time zones. Advantage supports lieu time to balance these commitments and maintain work-life harmony. Primarily remote/hybrid in Toronto: Advantage Group embraces flexible working to meet the needs and preferences of our employees. This role is primarily remote, with the option to work in person at our Toronto office or as requested by your manager. As part of this role, you will: Build and lead the foundation of product marketing across Advantage’s portfolio — defining core frameworks, processes, and standards. Develop clear, differentiated positioning and messaging for each product and for the integrated Advantage platform. Partner with Product Management and Research to shape roadmap narratives, validate market needs, and influence prioritization. Lead go-to-market strategy and launch execution for new products, features, and platform releases. Create sales enablement materials, including pitch decks, one-pagers, and case stories that translate data into customer value. Conduct competitive and market analysis to inform positioning, pricing, and customer segmentation. Collaborate with global Marketing to align demand generation campaigns and thought leadership to product goals. Represent the voice of the customer and market, ensuring AGI’s narrative resonates with client needs and opportunities. Establish metrics to measure marketing impact, adoption, and product engagement. In Other Words, We Need Someone Who: Is energized by building from the ground up — defining structure, playbooks, and best practices for a new internal function. Can articulate a unifying story across a diverse portfolio of research and SaaS products. Balances strategic storytelling with hands-on execution — from market positioning to content creation. Has a strong grasp of enterprise and B2B SaaS marketing, with experience influencing product strategy and commercialization. Thrives in global collaboration, working effectively across cultures, time zones, and functional disciplines. Is comfortable as a team of one, while collaborating closely with Product, Research, Marketing, and Client teams to deliver measurable impact. If you’d like to join this team, you should have: 6+ years of experience in Product Marketing for B2B SaaS or enterprise technology. Proven ability to create and scale GTM strategies across multiple products or portfolios. Experience in portfolio storytelling — crafting a unified value narrative across multiple offerings. Exceptional communication and presentation skills; ability to translate technical or research-driven products into compelling business stories. Strong collaborator with cross-functional leadership experience in global or matrixed organizations. Adept at independent execution — balancing strategic thinking with hands-on delivery. Familiarity with market intelligence, segmentation, and buyer journey design. Data-driven mindset, comfortable using insights to refine messaging and GTM tactics. This role is perfect for you if you are: Entrepreneurial — able to build from zero, iterate quickly, and deliver results without an established playbook. Story-driven — passionate about connecting technology, insights, and customer value through narrative. Collaborative — skilled at building strong relationships across global Product, Sales, Research, and Marketing. Curious and analytical — driven to understand client needs, product dynamics, and market trends deeply. Resilient and adaptive — ready to thrive as a team of one in the near term, shaping a function that will grow. Advantage Group International is proud of the culture we have created and the values which keep us grounded. To maintain our culture, in addition to qualifications and skills, we also select candidates who reflect, or have the potential to embody our company values. How we support you in your journey with Advantage Group We ensure you have the tools needed to succeed happily: Flexible work policy: choose your hybrid way of working to bring balance to your life Connected culture: virtual and in-person gatherings for global community-building Comprehensive benefits, including health coverage, mental wellness support, RRSP contributions, and paid personal days. Parental leave: ample support for families Generous PTO, winter holiday closure, birthday and volunteer leave Why Join Us Shape the future of collaboration at a global intelligence company redefining how businesses grow. Make an impact by turning insight into stronger partnerships and real results. Work with global teams and leaders in an agile, high-performing environment. Thrive in a culture that values clarity, curiosity, and innovation. Grow your career through meaningful work, development, and competitive rewards. We are an equal opportunity employer which values diversity in the workplace and are therefore happy to accommodate any individual needs in keeping with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. Accommodation is available on request for anyone taking part in all aspects of the selection process.