Retention Marketing Manager

About the Role We're an email and retention marketing agency working with some of the fastest-growing DTC, CPG, and subscription brands in the US and UK. Our clients are doing real volume, and they hire us because their email channel needs to be a serious revenue engine, not a side project. We're looking for a Retention Marketing Manager who has already run email strategy at this level, either inside an email/retention agency on enterprise accounts, or in-house at an 8- or 9-figure brand. You'll own client relationships end-to-end: setting strategy, leading the roadmap, briefing copy and design, presenting performance, and driving the numbers that keep clients renewing and growing. This is not a "build the flow yourself in Klaviyo" role. We have copywriters, designers, and Klaviyo specialists. You are the strategist and the client's trusted advisor. What You'll Own Strategy and roadmap for 4 to 6 retainer clients: lifecycle architecture, campaign calendars, segmentation strategy, A/B testing roadmaps, retention KPIs. Client relationships. Weekly calls, monthly business reviews, quarterly strategy sessions. You're the face of the agency to the brand. Performance. Owning email-attributed revenue %, list growth, deliverability, repeat purchase rate, LTV. You read the numbers, diagnose what's working, and direct the team accordingly. Team leadership. Briefing and reviewing the work of copywriters, designers, and Klaviyo specialists assigned to your accounts. Ensuring strategy ships on time and on quality. Account growth and retention. Spotting upsell opportunities (SMS, paid integration, new flows), preventing churn, and turning happy clients into case studies and referrals. What You Need (Non-Negotiable) 5+ years in email/retention marketing , with at least 2 years in a senior strategy or account lead role. You've owned the email channel for 8- or 9-figure DTC/CPG/subscription brands , either as the lead strategist at an email marketing agency, or in-house running the program. Generic "digital marketing" experience won't cut it here. Deep Klaviyo expertise. Flows, segmentation, deliverability, reporting. You don't need to build flows yourself, but you need to know what good looks like and direct the work. Subscription experience with Recharge, SKIO, Stay AI, or Shopify Subscriptions. You understand churn, save flows, payback windows, and subscriber LTV. Excellent written and spoken English. You'll be on Zoom with founders and CMOs every week. Based in the US or Canada , with reliable home office setup and overlap with EST business hours.