This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Product Marketing Manager based in United States.
This is an exciting opportunity for a strategic and execution-focused marketing leader to drive the success of innovative educational solutions that support student achievement and instructional excellence. The role sits at the center of product, marketing, sales, and customer success functions, ensuring that products are effectively positioned, launched, and adopted throughout their lifecycle. You will play a critical role in translating product capabilities into compelling customer value, guiding go-to-market strategies, and supporting major business initiatives. Working in a collaborative, mission-driven environment, you will help shape market perception, strengthen customer engagement, and contribute to long-term growth. This position offers significant visibility, cross-functional influence, and the opportunity to make a meaningful impact on education outcomes nationwide.
Accountabilities
Develop and own product positioning, messaging frameworks, value propositions, and differentiation strategies across assigned products and solution portfolios.
Lead go-to-market planning and execution for product launches, enhancements, pricing initiatives, and strategic business programs.
Partner closely with Product Management, Sales, Customer Success, and Marketing teams to ensure alignment on product strategy, customer needs, and market opportunities.
Create and manage customer-facing and internal communications related to product updates, portfolio transitions, pricing changes, and key organizational initiatives.
Develop sales enablement materials, including presentations, battlecards, FAQs, competitive analyses, talk tracks, and training resources that improve field effectiveness.
Conduct market research, customer interviews, competitive assessments, surveys, and win/loss analyses to identify trends, opportunities, and potential risks.
Produce and maintain product collateral, case studies, customer stories, website content, and other marketing assets that support awareness and adoption.
Support executive-level initiatives by facilitating stakeholder alignment, managing cross-functional projects, and driving execution from planning through implementation.
Monitor the performance of product marketing initiatives and use data-driven insights to optimize messaging, launches, and customer engagement strategies.
Requirements
Bachelor’s degree in Marketing, Business, Education, Communications, or a related field; advanced degree preferred but not required.
8–10 years of experience in product marketing, product management, marketing strategy, or related functions.
Proven success leading cross-functional initiatives and bringing products, services, or programs to market.
Strong expertise in product positioning, messaging development, sales enablement, and go-to-market planning.
Excellent written, verbal, presentation, and facilitation skills with the ability to communicate effectively across diverse audiences.
Demonstrated ability to influence stakeholders, build consensus, and drive alignment without direct authority.
Experience developing customer communications, launch strategies, and organizational readiness programs.
Strong analytical and problem-solving capabilities with experience leveraging data and market insights to support decision-making.
Ability to balance strategic thinking with hands-on execution while managing multiple priorities in a fast-paced environment.
Experience within K-12 education, educational publishing, education technology, or literacy-focused environments is highly desirable.
Strong project management and organizational skills with a proven ability to lead complex initiatives from concept to completion.
Benefits
Competitive base salary ranging from $90,000 to $120,000 annually, based on experience, qualifications, and location.
Performance-based bonus or incentive opportunities as part of the total compensation package.
Comprehensive medical, dental, and vision insurance coverage.
401(k) retirement savings plan with employer matching contributions.
Generous paid time off, sick leave, and paid holiday programs.
Employer-paid life insurance coverage.
Employer-paid short-term and long-term disability insurance.
Flexible remote-first work environment that supports work-life balance.
Company-provided laptop and home office equipment support.
Opportunities for professional growth, learning, and career advancement within a collaborative and mission-focused organization.
Inclusive workplace culture that values diversity, innovation, and continuous improvement.
How Jobgether works:
We use an
AI-powered matching process
to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Why Apply Through Jobgether?
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