Senior Performance Marketing Specialist

Senior Performance Marketing Specialist If driving growth, incremental business value, and campaign analytics are your strengths, and you enjoy working in a collaborative team and creating new performance marketing solutions hands-on, you're in the right place. Adcash seeks a passionate and analytical Senior Performance Marketing Specialist who will work on all elements of paid media within the fast-paced world of ad tech, with the flexibility to explore new channels. This strategic role offers diverse and direct ownership of turning our investments into user acquisition for our global brands. What you will do… Develop and manage global user acquisition channels and budget allocation, delivering positive ROI across all markets. Analyze the impact of digital campaigns to measure and monitor performance, document insights, and adapt future budgeting and strategy decisions. Plan, implement, and measure experiments and conversion tests to improve ROAS and optimize campaign setup. Initiate ad campaign creative and copy production, analyzing the performance to identify winning assets and guide creative direction, as well as collaborate on the execution. Manage the company website, create landing pages, and optimize the user experience. Work alongside the Marketing team to execute website activities according to the SEO strategy, driving traffic to the website and converting visitors into customers. Collaborate with internal teams to align performance marketing strategy with brand and market goals. We'd love to meet someone with... Passion for all things digital 3+ years of experience in a performance marketing role Advanced working knowledge of advertising platforms, such as Google and Meta Ads Proven track record of managing global campaign budgets across multiple industries while meeting ROI targets Good understanding of ad technical setup, Google Tag Manager, and performance tracking Excellent written and verbal communication skills in English Great adaptability and project management abilities Exceptional teamwork skills What would be a plus... Familiarity with GA4, Tableau, Looker, or other BI tools Hands-on experience with TikTok and Reddit Ads Basic understanding of SEO, keyword research, and WordPress The life of an Adcasher includes… Access to the latest technologies and equipment. Pet-friendly working environment in the city center. Flexible work conditions with an option for a hybrid schedule. Training budget for self-development. A seniority program triggering additional vacation days. Compensation for health, sports, and well-being. A shuttle program offering you an opportunity to work from our other offices. Fun and memorable team events. A little bit about Adcash Adcash is a global online advertising platform. Our team has been rocking the ad tech industry since 2007, and we have teams in Tallinn, Barcelona, and Sofia. We have 10K+ active campaigns worldwide, shown in 195 countries, that reach 200M+ unique internet users daily. There's a good chance you've seen our ads while browsing the web. Our teams are agile. We keep transparency, scalability, automation, simplicity, and data-driven decision-making in mind to make our work impactful. We are customer-centric and aim to deliver profitable solutions. Want to see our culture in action? Take a look at our Instagram account and discover what being an Adcasher is all about. Ready to take the next step in your career? We’d love to hear from you. Team Marketing Locations Tallinn Remote status Hybrid About Adcash Adcash is a global ad platform. With advanced in-house optimization technology and 18+ years of ad tech experience, we provide businesses with digital advertising tools that deliver real results. Advertiser Smarter. Earn Faster. Founded in 2007 Co-workers 115 Turnover 35M EUR