Senior Performance Marketing Manager

Scopely is looking for a Senior Performance Marketing Manager to join our User Acquisition team in Canada on a remote basis! At Scopely, we care deeply about what we do and want to inspire play, every day - whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily. The User Acquisition team is focused on driving player growth and efficiency across various digital marketing channels. The teams are based in Europe and the US. The UA team’s mobile advertising ecosystem is an always-changing, rapidly growing world, and at Scopely, you'll play a key part in our next big leap in user growth. Our mission is to make experiences that our players love and keep coming back to time and time again. What You Will Do Own Growth Systems: Own end-to-end UA performance across one or more titles, including budget allocation, marginal CAC targets, and profitability at scale. Channel Strategy & Scaling: Define channel strategies across Meta, Google, TikTok, DSP Networks, SDK Networks, CTV, and emerging platforms; identify scaling opportunities, saturation points, and performance constraints. Creative System Leadership: Partner with Marketing to drive high-velocity creative testing, translating insights into repeatable creative strategies that improve performance. Global Partnerships: Identify, evaluate, and grow high-impact partnerships, ensuring contribution to incremental user growth. Measurement & Forecasting: Own experimentation strategy and measurement frameworks, including A/B and multivariate testing, incrementality testing, and forecasting (LTV, payback, marginal CAC). Cross-Functional Growth: Partner with product, ads, data, and creative teams, influencing decisions through UA insights and performance constraints. Portfolio Risk Management: Identify risks across channels, creatives, and measurement (e.g., signal loss, fatigue, concentration) and adjust strategies to sustain growth. What We’re Looking For Education: BA/BS in Economics, Mathematics, Marketing, Communications, Finance, Business Administration, or a related field. Experience: 4–7+ years in media buying, user acquisition, or performance marketing, with ownership of significant budgets and demonstrated impact on growth outcomes. Analytical Mindset: Strong expertise in experimentation design, cohort analysis, and LTV forecasting, with the ability to translate data into actionable investment decisions. Problem-Solving: Ability to operate at a systems level, evaluating tradeoffs and optimizing across multiple growth levers. Technical Skills: Proficiency with Excel/Sheets; experience with SQL, BI tools, or attribution platforms is a plus. Self-Motivation: Ability to work independently with strong ownership, proactively identifying opportunities and driving execution. At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that! We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure! We welcome applications from people with disabilities and should you require accommodations during the application process please contact [email protected] . Please ensure that the résumé/CV you attach is written in English. For candidates in British Columbia, the annual salary range is provided below. In addition to base pay, employees may be eligible for equity, bonuses, and a comprehensive benefits package, including healthcare benefits, retirement benefits, pet insurance, paid holidays, paid Scopely free days, and unlimited paid time off. Base pay offered may vary depending on job-related knowledge, skills, and experience. British Columbia Annual Salary Range $120,000 — $170,000 CAD About Scopely Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play. Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Niantic games businesses — Scopely consistently delivers experiences players love today and return to for years to come. Recognized multiple times as one of the "100 Most Influential Companies in the World" by TIME magazine and one of Fast Company's "World's Most Innovative Companies" and “Best Workplaces for Innovators,” Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play. Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit: https://www.scopely.com/ . Notice to Candidates: Scopely will never request payment or financial information during the application or hiring process. Please apply only through our official website and verify that all Talent Partner communications come from an email address ending in @ scopely.com . Should you have any questions or encounter any fraudulent requests/emails/websites, please immediately contact [email protected]. Our job applicant privacy policies are available here: California Privacy Notice and EEA/UK Privacy Notice . Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.