Senior Performance Marketing Lead

Senior Performance Marketing Lead We're looking for a Performance Marketing Lead to own Meta - reporting to the Co-Founder/CMO and working alongside our Director of Growth. N.B. This is a hybrid role with at least 1-2 days a week from our London office near Farringdon. About Flash Pack: When was the last time you made a new friend? The quality of your relationships is the single most important factor for your mental health. Travel has a unique ability to fast-forward the friendship-making process, which is why we’re on a mission to create one million meaningful friendships using the power of travel and technology as a platform for human connection. We create curated social adventures for solo travellers in their 30s, 40s and 50s. Since launching in 2014, we’ve seen impressive year-on-year growth and become the category leader in a thriving, rapidly expanding market with the majority of our business now in the US. We’re well-funded, we’ve shaken up an outdated industry, and we see ourselves as a friendship company far more than a travel company. Our culture is down-to-earth, hard-working and compassionate, built by exceptional people who care deeply about doing work we’re proud of. You can find out more about our culture and life at Flash Pack here . The Role: Meta is one of Flash Pack's most important acquisition channel. We're looking for a Performance Marketing Lead to own it - reporting to the Co-Founder/CMO and working alongside our Director of Growth. This is not a purely executional role. We're looking for someone who thinks strategically, challenges ideas, and takes real ownership of growth. You'll own execution today: budgets, campaigns, launches. But the role is moving fast toward strategic judgment - deciding what to test, reading what the data means, and turning performance into creative direction. We're building the tools and infrastructure to make that shift real. We’re a brand people genuinely love, solving a real problem for solo travellers who want adventure and connection. Here’s what makes this role different: You’ll work closely with the Co-Founder/CMO and a highly talented brand team dedicated to building Meta creative. User-generated content is at the heart of what we do, powered by a highly engaged customer base that fuels our creative strategy. The role grows as our AI infrastructure grows. You’ll help shape what performance marketing looks like in an AI world. In line with our salary framework, the salary for this role is £70,000 - £80,000 p.a. , depending on experience. This is a full-time, permanent role; the working style is hybrid with at least 1-2 days a week from our London office near Farringdon. Where you will spend your time: Own Meta end-to-end: strategy, structure, budgets, performance against CAC and revenue targets. Lead the creative loop alongside our Head of Content & Creative Strategist - ideate, brief, feedback, launch, read the data, iterate. This is one of the most important parts of the role. Turn creative performance data into a clear direction for the next round of work. Maintain consistent creative testing velocity across hooks, formats, angles, and audiences. Diagnose performance shifts fast - CPMs, funnel drop-off, fatigue, attribution noise. Work with Product and Web teams on landing pages, conversion, and funnel improvement. Collaborate with the tech & data team on tracking & signal / event quality. Be the internal point of accountability for Google Ads via our external agency. What we’d love to see from you: At least three recent years running Meta campaigns as your primary focus, managing substantial budgets. A proven creative loop - you’ve used performance data to drive creative iteration and can show the results. Strong creative eye. You can articulate what makes an ad work and give sharp, actionable feedback. Confidence with data. You spot patterns, form hypotheses, and move quickly. Full-funnel thinking - acquisition through to conversion. Genuine curiosity about AI. You’re already using AI tools to work faster. You obsess over the customer as much as the data. You move fast, test often, and focus on the few things that actually drive growth. You use data to find truth, not to confirm what you already believe. Collaborative without being passive. Strong opinions, loosely held — especially with the creative team. Humble and curious. You don’t assume what worked before will work here. Nice to Haves Experience in travel, marketplaces, or high-consideration purchases. Background running Google Ads before or alongside Meta. Experience with CRO and landing page testing. This Role Isn’t For You If Your experience is primarily in app installs, impulse purchases, or short-attribution environments. Those are valuable skills - they’re just not the problems we’re solving. Flash Pack is a high-AOV, long-consideration, emotion-led purchase. We’re after the right person and if you don’t quite hit all the criteria, we’d still encourage you to apply. We’d love to chat and see if you could be a great fit for Flash Pack. Interview Process 🛠️ Our interviews take place on Google Meet and usually consist of the following stages: Introductory chat with our talent team to see if there is a match (30-45 mins) An interview with the hiring manager to hear more about your background and experience and to give you a deep dive into the role (45-60 mins) A case study and presentation with the hiring manager and a key stakeholder to see how you’d solve a problem (60 mins) Meet with one of our founders for any final questions you or we have (45-60 mins) Some roles may have extra stages, but we will let you know as soon as possible in the process if this is the case. Diversity and Inclusion We’re led by a BAME, female CEO and building a diverse and inclusive team is incredibly important to us which is why we are building diversity and inclusion into the company hiring, performance and progression framework. We see our diversity as a key competitive advantage which is why we are committed to hiring top talent regardless of race, religion, colour, national origin, sex, sexual orientation, gender identity, age or status as an individual with a disability. If you have an additional accessibility or other requirement we haven’t considered, we will do our best to adapt and make sure your needs are met. Once you apply, you will be sent a short Equality, Diversity & Inclusion survey, it would help us immensely if you can complete it. Flash Pack GDPR Compliance: Please take two minutes to read our Flash Pack Privacy Notice for Recruitment and learn how we will process your data. #LI-Hybrid Department Growth - Marketing Locations London Remote status Hybrid London Perks & Benefits 🌍 Remote flexible - we are a remote-flexible business with employees across the globe. Our regional teams get together about every 6-8 weeks for collaboration and social interaction, and we do all-team virtual socials every 4-6 weeks 🌓 Flexible working hours - we know everyone works best differently, so you can choose to work in a way that suits you and your team. All we ask is that you are available for 3 hours of overlap per day with your core teams 💰 Transparent salary bandings with growth opportunities - our progression and compensation framework is completely transparent to our Flash Packers. We benchmark our salaries annually, and performance and compensation reviews take place bi-annually 📈 Stock Options - we believe everyone should share in the success of Flash Pack, so all employees get stock options after your first year of employment 💸 Matched Pension - we want you to feel prepared for the future, so we will match your pension up to 5% (UK employees only). In the US, our EOR partner matches contributions at a rate of 2% of earnings per pay period 🧠 Unlimited Mental Health & Wellbeing Support - access to therapy and counseling services through Oliva are available to ensure you feel supported and enabled at all times 👶 Enhanced Parental Leave - no matter how your family gets started, you’ll be supported here. We offer 16 weeks full pay if you’re the primary caregiver & 4 weeks full pay if you’re the secondary caregiver. Ask about our comprehensive offering 🏖️ Enhanced and Flexible Annual Leave - you’ll get 25 days annual leave, plus your bank holidays. In addition, we close between Christmas and New Year. Plus, you’ll get your birthday off every year, and an additional day leave for each year at Flash Pack (capped at 5 days). (Annual leave policies vary based on the country of employment) ✈️ Work from abroad - experience new cultures, meet inspiring people and fuel your creativity with the opportunity to work from abroad for 45 days of the year 🤝 A diverse and inclusive team - we recognise and celebrate the diversity of our team and celebrate each and every one! We’re led by a BAME female CEO and have employee groups such as our Neurospicies who help us make Flash Pack better each and every day! DEI&B is the golden thread that ties our culture together, weaving it through the very fiber of our ways of working, policies, benefits and code of conduct 🥾 Flash Pack Adventure - experience the magic of Flash Pack firsthand with the opportunity to travel and join one of our unforgettable adventures after your first year of employment ❤️‍🩹 Life-Change Care Plans - our Care Plans focus on personalised accommodations, flexibility and understanding in order to provide the right level of support for each individual. This covers, but is not limited to life-changes involving: miscarriage, pregnancy loss, IVF, menopause and gender transition 🤝 Refer someone in - if you bring a new team member to the pack, you’ll get a £1000 bonus! Workplace & Culture HOW WE WORK Flash Pack is a remote-first company with team members based around the world, from London and New York to Europe and beyond. While the majority of our work happens remotely, we believe that meaningful connection - the very thing we exist to create, is strengthened in person. That’s why we bring teams together at least quarterly for intentional, well-designed gatherings focused on bonding, collaboration and shared momentum. OUR CULTURE We care deeply about hard work, high standards and impact . Performance at Flash Pack is measured by the outcomes you create, not the hours you log or the city you live in. We operate with transparent salary bands and structured promotion pathways, and we recently promoted 43% of the organisation through our annual levelling process. Ambition, humility and a genuine commitment to results define how we work. EQUITY, DIVERSITY AND INCLUSION We’re committed to creating an environment that is inclusive, equitable and diverse. We know it is the right thing to do and are proud of the measure we’re taking to achieve this. Of our employees, 35.1% are men 61.4% are women 3.5% are non-binary 10.5% are LGBTQ+ 29.2% are People of Colour (as of December 2025) About Flash Pack Premium small-group adventures for solo travellers. Arrive solo, leave as friends. Founded in 2014 Co-workers 50-100