Senior Media Planner

Senior Media Planner ABOUT LUCID GROUP We are a global healthcare communications agency with deep therapeutic expertise that traverses the asset lifecycle, delivering transformative outcomes for healthcare brands for over 20 years. Our more than 500 highly trained professionals work with speed and agility to craft and execute breakthrough strategies that maximise performance and unlock a brand's full potential. This position is aligned to one of our three capabilities: Commercial Communications : Accelerating a brand's trajectory with data-driven strategies and creativity that moves markets. Our other capabilities include: Scientific and Medical Communications: Translating scientific insight into impactful strategies and compelling narratives that inspire change. Consulting: Specialised life-sciences consulting - empowering clients to optimise operating models, maximise asset potential and drive sustainable transformation. Job Summary The Senior Media Planner is a key contributor in developing and executing strategic, data-driven media plans across both pharmaceutical (Rx) and/or over-the-counter (OTC) brands. This role bridges the worlds of regulated and consumer marketing—crafting omnichannel strategies that effectively engage healthcare professionals, patients, and consumers alike. The ideal candidate combines strong analytical thinking with a deep understanding of audience behavior, media performance, and compliance requirements to deliver measurable impact and brand growth. Responsibilities Strategic Planning & Development Develop integrated media strategies that align to brand objectives across HCP and DTC audiences. Translate marketing goals into comprehensive media plans spanning digital, social, search, programmatic, endemic, print, and point-of-care channels. Partner with internal strategy, analytics, and creative teams to ensure media recommendations are audience-first and insight-driven. Conduct audience segmentation, competitive analyses, and channel performance reviews to guide planning decisions. Present media plans and collaborate on performance reports for clients, clearly articulating strategic rationale, learnings, and next steps. Campaign Execution & Optimization Oversee implementation across multiple media channels, ensuring accuracy, compliance, and operational excellence. Manage budgets, pacing, and performance tracking to achieve or exceed campaign KPIs. Collaborate with analytics teams to evaluate media effectiveness and deliver actionable optimization recommendations. Stay current on emerging media trends, audience data capabilities, and innovations across both regulated and consumer health landscapes. Client & Cross-Functional Collaboration Serve as a day-to-day client contact for assigned brands, providing proactive communication and strategic thought leadership. Collaborate with account, regulatory, and creative teams to ensure alignment and adherence to MLR guidelines where applicable. Foster relationships with media partners, publishers, and platforms to stay ahead of opportunities and best practices. Mentor junior team members, providing guidance and quality assurance on deliverables. Qualifications Bachelor’s degree in Marketing, Advertising, Communications, or related field. 3–5 years of media planning experience within healthcare, pharmaceutical, or consumer health industries. Strong understanding of both HCP and consumer (DTC/OTC) media strategies, including digital, search, social, and endemic platforms. Familiarity with healthcare media regulations, MLR processes, and privacy-compliant data targeting (e.g., NPI-based or condition-based). Analytical mindset with proficiency in campaign management and reporting tools (Google Ads, Meta Ads Manager, DSPs, etc.). Excellent project management, presentation, and client communication skills. Ability to thrive in a fast-paced, collaborative agency environment managing multiple priorities simultaneously. WHAT DOES IT MEAN FOR US TO BE LUCID? At Lucid Group, we transform lives. Always. We believe in providing a culture of authenticity where we can all be ourselves, make real connections, and enjoy the work that we do. Together. We empower our people to embark on a journey of growth and advancement by offering meaningful learning and development opportunities. Central to our ethos is our commitment to cultivating an environment that embraces and respects people of all backgrounds and identities, underpinned by a culture of conscious inclusion and support. The Lucid values are not just mere words; they are the culmination of our collective efforts. Co-created by our people for our people, these values serve as our guiding principles, ensuring that every decision we make positively impacts the lives of the clients, patients, healthcare professionals, and colleagues we serve. Compassionately Human: We think about the human impact of our actions Accountable Allies: We are the go-to strategic partners for our clients Invent with Intent: We create meaningful solutions to solve real problems Courageously Curious : We challenge ourselves to think disruptively Equal Opportunity Employer: We are an Equal Opportunity Employer and welcome applications from all backgrounds, regardless of race, color, sex, age, pregnancy, marital status, religion, sexual orientation, gender identity, and/or expression or disability. We are dedicated to offering an inclusive and accommodating recruitment process. If you require any accommodations during the interview, please do not hesitate to contact us. Department Media Role Senior Media Planner (US) Locations Remote US Remote status Fully Remote About Lucid Group Lucid was started with a core ideology rooted in a legacy of innovation and dedication. For the past 20 years we have successfully transformed healthcare communications for the better. From our ambitious agency beginnings we have grown organically and through strategically aligned acquisition. We are currently based in 4 global locations, and our 500 worldwide colleagues are the trusted partners for 100s of top brands and client teams, big and small. Founded in 2007 Co-workers Approx. 600