Digital Marketing Media Buyer & Planner

Fully Remote • Full-Time • 2–4+ Years Experience • Salary DOE

We’re growing Insurance Marketing Hub’s digital marketing department — and we need a sharp media buyer who’s ready to own a critical piece of the engine. If you live inside paid ad platforms, obsess over performance data, and get genuine satisfaction from turning a struggling campaign into a winner, this role was built for you.

WHY JOIN US

• Work from anywhere — 100% remote — no commute, no office politics, just focused work.
• Small, smart team — 11 people who know what they’re doing and genuinely enjoy working together.
• Full benefits package — Comprehensive health, dental, vision, and more.
• Salary that reflects you — Compensation is dependent on experience

WHAT YOU’LL OWN

Campaign Strategy & Execution

• Plan, launch, and optimize paid media across Meta, Google Ads, YouTube, display, retargeting, and programmatic platforms.
• Translate business goals into media strategies with smart audience targeting, budget allocation, and bidding approaches.

Budget & Bid Management

• Own budget pacing, bid strategies, and allocation decisions across campaigns.
• Maximize every dollar against defined KPIs —efficiency and lead quality both matter.

Testing & Optimization

• Run structured tests across audiences, creatives, placements, and landing pages.
• Monitor campaign performance multiple times daily and make data-driven decisions to improve results.

Data Analysis & Reporting

• Dig into CTR, CPC, CPL, ROAS, and conversion rates daily.
• Surface insights that shape decisions — not just numbers on a slide.
• Collaborate with internal teams to align media strategy, creative execution, tracking, and reporting.

WHAT WE’RE LOOKING FOR

• 2–4+ years of hands-on paid media experience — Media buying, planning, paid search, or social campaign management in an agency or in-house setting.
• Deep fluency in major ad platforms — Meta, Google Ads, Microsoft Ads, LinkedIn, and programmatic tools — inside and out, not just surface level.
• Analytical mindset with a bias for action — You monitor campaigns multiple times daily because you want to know how they’re performing, not because someone told you to.
• Self-directed and dependable — On a small remote team, everyone pulls their weight. You manage your own time, hit deadlines, and flag problems early.
• Curiosity about what’s next — You keep up with platform updates, new ad products, and emerging trends because staying current is a competitive advantage.

PLATFORMS YOU’LL WORK IN

• Meta Ads
• Google Ads
• YouTube
• Microsoft Ads
• LinkedIn
• Programmatic / Display
• Experimental: Nextdoor, IP Targeting, etc.

THIS ROLE IS NOT FOR YOU IF…

If you're not already dangerous on Google Ads, Meta, and the rest — this isn't your role. We need someone who can audit a campaign, spot what's broken, and fix it without being asked. Experience isn't a nice-to-have here, it's the whole thing.

HOW TO APPLY

Show us what you’ve built. We want to hear about real campaign results, the decisions behind them, and what you have learned. A short note on your best win goes further than a polished resume. Anyone who applies should provide their resume + a summary of how their experience and skills align with this position.

ABOUT INSURANCE MARKETING HUB

IMH isn’t your average insurance marketing company — and this isn’t your average job.

We’re a small, fully remote team of data scientists, marketing strategists, and business growth experts spread up and down the East Coast. Small is intentional — everyone here is sharp, productive, and pulls their weight. There’s no bloat, no bureaucracy, just a tight group of smart people doing serious work.

What we do: We build high-performance lead programs for Life, Health, and Financial advisors — leveraging rich data, smart targeting, and cutting-edge technology to connect advisors with the right audience at the right time. Our work spans exclusive direct mail leads, multichannel programs, and turnkey seminars.

What that means for you: Your work directly shapes the growth of real businesses. The campaigns you run aren’t vanity metrics exercises — they’re the engine advisors depend on to build a book of business. You’ll have the autonomy to make meaningful decisions, the team around you to sharpen your thinking, and the flexibility of a fully remote role that trusts you to get things done.