📍 South Africa (Remote) | Full-Time | Paid Media & Growth Marketing
Are you the kind of media buyer who loves turning data into scale — and knows that great creative is often the difference between a good campaign and a great one?
We're hiring on behalf of a fast-growing creator marketing and growth agency that partners with entrepreneurs, coaches, consultants, and digital businesses to help them scale through paid acquisition.
Their team combines media buying, direct response marketing, and creative strategy to turn audiences into predictable revenue.
Having managed millions in advertising spend and helped clients grow from early-stage traction to multi-seven-figure businesses, they're now looking for a Senior Media Buyer who can take ownership of campaign performance and help their clients unlock the next stage of growth.
🎯 The Opportunity
This isn't a role for someone who simply launches campaigns and checks performance dashboards.
You'll be trusted to own results across a portfolio of clients — managing spend, testing creative, improving funnel performance, and making commercial decisions that directly impact revenue. You'll work closely with founders and internal teams to identify growth opportunities, uncover performance bottlenecks, and turn insights into action.
The ideal candidate understands that successful media buying goes far beyond platform management. You know how to connect creative, targeting, funnel performance, and business economics into one cohesive growth strategy.
If you're someone who thrives on testing, scaling, and solving complex acquisition challenges, this is an opportunity to make a visible impact while working with some of the most exciting creator-led businesses in the market.
🛠️ What You'll Be Doing
You'll own paid acquisition performance across multiple client accounts while helping shape the growth strategy behind every campaign.
Campaign Management
- Launch, manage, and scale paid media campaigns across primarily Meta, with occasional campaigns across LinkedIn and Google.
- Manage lead generation, webinar registration, booked call, and high-ticket application funnels with a strong focus on performance and profitability.
- Monitor key metrics including CTR, CPM, CVR, CPL, CAC, ROAS, and LTV to make informed optimisation and scaling decisions.
- Allocate budgets effectively across campaigns, audiences, and creative variations to maximise efficiency and return on ad spend.
- Apply structured testing frameworks and maintain consistent creative testing and refresh cycles to prevent performance fatigue.
Creative & Growth Strategy
- Work closely with internal teams to ensure paid media strategy aligns with client offers, customer journeys, and broader business objectives.
- Translate campaign goals into clear creative briefs designed to generate attention, engagement, and conversions.
- Identify winning hooks, messaging angles, and creative formats, providing actionable feedback that improves future performance.
- Collaborate with AI-powered creative workflows to develop and iterate on high-performing static and video advertising assets.
- Contribute strategic recommendations that help clients scale beyond paid media and improve overall funnel performance.
Tracking & Reporting
- Ensure accurate tracking and attribution across Meta Pixels, Conversions API, GA4, and other reporting systems.
- Work alongside technical and analytics teams to validate conversion tracking and maintain data integrity.
- Maintain performance dashboards and provide regular reporting that highlights insights, opportunities, risks, and next steps.
- Use funnel and campaign data to develop clear action plans that improve acquisition efficiency and client results.
🧠 What We're Looking For
The ideal candidate will:
- Have significant hands-on experience managing and scaling paid media campaigns across Meta Ads.
- Be confident managing monthly advertising budgets of $40,000–$100,000+ while maintaining strong commercial performance.
- Have a deep understanding of campaign structure, testing methodologies, creative strategy, and platform-specific scaling tactics.
- Be highly analytical and able to interpret performance data across the full customer journey, not just individual campaign metrics.
- Bring a relentless testing mindset, constantly experimenting with creative, audiences, offers, bidding strategies, and campaign structures.
- Have strong direct response marketing experience and understand what drives conversions at every stage of the funnel.
- Be organised, detail-oriented, and capable of managing multiple accounts, campaigns, and priorities simultaneously.
- Communicate clearly and confidently with both internal stakeholders and clients.
- Take ownership of results and proactively identify opportunities to improve performance rather than waiting to be directed.
Most importantly, you're commercially minded. You understand that media buying isn't about generating clicks — it's about driving profitable growth and helping businesses scale.
💎 Why Join?
- Salary - ZAR 30,000 - 40,800 depeding on experience
- Work directly with ambitious founders, creators, and digital businesses that are actively scaling.
- Manage meaningful campaign budgets with the freedom to test, experiment, and innovate.
- Join a high-performance team that combines media buying, creative strategy, and growth thinking.
- Play a key role in helping ambitious businesses move from early traction to significant scale.
- Enjoy a fully remote environment with the autonomy to own your work and make an impact.
- Collaborate with a team that moves quickly, thinks commercially, and is obsessed with performance.
📅 What is the Process?
- Apply. Submit your application through the Scaled platform today.
- Video Profile. If your CV is a strong fit, you'll be invited to complete a short video profile. (Check your spam folder for the invite!)
- Meet the Scaled Team. A quick 10-minute intro call with one of our team.
- Interview. You'll then interview directly with our client — typically a two-stage process.
Ready to own performance, drive scale, and help ambitious digital businesses grow?
- 📩 Apply now to find out more.