Senior Marketing Manager

Layered Reality DUTIES & RESPONSIBILITIES Job Title: Senior Marketing Manager Reports to: Head of Marketing Job Purpose: manage all marketing and external communications to build awareness and drive ticket sales. ABOUT LAYERED REALITY TM Layered Reality TM was founded in 2017 by Andrew McGuinness. It started with the idea of using the latest digital, theatrical, and physical techniques to transport experience seekers into another world. The first experience, SOMNAI, launched in London in March 2018 to widespread praise for its innovation. It is now featured in Digital Catapult’s Immersive Hall of Fame. Since then, Layered Reality TM has won multiple awards. Jeff Wayne’s The War of The Worlds: The Immersive Experience received the prestigious 2020 THEA Award for Innovation, described by the Evening Standard as the Oscars of the industry, as well as the award for Best Innovation at the British Youth Travel Awards in 2019. It recently received a Guinness World Record for the 'The Longest Theatrical Run of a Musical Immersive Theatre Production’ and has over 6k five star reviews, which puts it in the top 10% of attractions globally based on customer feedback. Summer 2025, Layered Reality opened its biggest show yet with Elvis Evolution, at Excel’s Immerse LDN. Layered Reality TM is the unique method we use to build our experiences using three ‘layers’ of multimedia. Combining the latest digital technology (Virtual Reality, projection mapping and volumetric holograms) together with live theatre (live actors, movie-scale sets, and special effects) plus real physical sensations (touch, temperature, smell, sound and music, physical movement and taste) to create a unique immersive experience that is truly memorable. ACCOUNTABILITIES Directly responsible for hitting sales and revenue targets within agreed budget perimeters, on a weekly, monthly and annual basis, with growth in secondary spend also being key AGENCY MANAGEMENT Manage all day-to-day liaisons with marketing agencies and freelancers (brand/creative, media, research and PR) including briefing, sign off processes and reporting. MARKET RESEARCH AND ANALYSIS Manage all activity relating to audience insight and profiling set up and develop all quantitative and qualitative market research on and offline with appointed research agencies and on a more regular basis work with in-house staff to collect and compile customer and competitor information. Present reports on campaign performance on a weekly basis. Compile and present post campaign analysis to senior management team. BRAND / CREATIVE MANAGEMENT Develop and maintain brand guidelines and style guides updating and refreshing as and when necessary. Act as brand guardian on all branded materials including on and off-site signage, retail products and printed materials to ensure it meets quality standards and brand guidelines. Work with internal and external stakeholders to assist in the production for all PR and marketing collateral again ensuring all materials produced meet our quality standards and rights holder brand guidelines. Brief and guide the in-house junior designer ADVERTISING AND MEDIA CAMPAIGN MANAGEMENT Manage all matters relating to marketing plans for LR to deliver annual ticket sales to target and within agreed budget. Plans to include: Target audience analysis and segmentation Competitor analysis Campaign strategies Media planning and timing of placement into the market PR and social media strategy Digital (including website, search, display, CRM and social media advertising campaigns) Anticipated response rates by channel Post campaign analysis DIGITAL COMMUNCIATIONS Develop and implement all online marketing strategies. Develop a plan of messages to announce sell tickets through online channels (website, search, display and CRM) together with social media channels, to ensure that maximum promotional and revenue opportunities are achieved. Plan and deliver all social media advertising which supports and complements the content strategies. Continually assess and explore emerging digital channels keep abreast of latest ticketing opportunities. PROMOTIONAL PARTNERSHIPS Recommend and develop a portfolio of brand appropriate marketing partners who can offer a range of marketing support through reciprocal activity, promotions and giveaways. Prioritise partnerships based on ROI and work with each partner to develop a partnership plan. Maximise the potential from marketing partners. PRESS AND SOCIAL MEDIA Work closely with the PR agency, senior management, Creative and Operations teams to develop an exciting media strategy for key moments and beyond, to gain on-going media coverage across broadcast, print, online and social media. Develop a social media strategy and content plan based on the overarching strategy, devised to raise timely awareness, along with retail and F&B offerings. Support the PR agency in developing and managing the press, releasing press releases/images as necessary. Providing journalists and bloggers with necessary assets Support the PR agency to ensure timely distribution of releases; generate and collate highest quality images and video content uploaded to PR agency’s media centre to encourage the maximum positive media exposure for all areas of the business. Manage press briefings, key messaging and press statements Manage and develop guest lists for previews and events. On the ground, manage and accompany all journalist and broadcast media filming and photography requests, ensuring logistics are worked out with Operations Team and the necessary permissions are received and licensing regulations are adhered to. Create and develop exciting content (stories, competitions, photography and video) that communicates key messages, and which enhance media and social media activities to gain high profile international, national, travel trade and leisure industry media coverage. Manage and develop media relationships with journalists, bloggers and brand advocates. Collate and store all press coverage. Produce, analyse and circulate press coverage reports for senior management for inclusion into the monthly board paper. TEAM SUPPORT Support SLT and senior members of the marketing team, where necessary, on LR marketing efforts and other LR shows Support, develop and direct junior members of the team WHAT WE OFFER ● Chance to be part of an exciting fast-paced, multi-award-winning, growth oriented entertainment company ● Great London location ● Fun and energetic office and team ● Tickets to our experiences ● Contributory Pension Scheme ● 23 days annual leave ● Hybrid flexible working (3 days in office, 2 WFH)