Senior Marketing Manager

Senior Marketing Manager Collinson is the global, privately-owned company dedicated to helping the world to travel with ease and confidence. The group offers a unique blend of industry and sector specialists who together provide market-leading airport experiences, loyalty and customer engagement, and insurance solutions for over 400 million consumers. Collinson is the operator of Priority Pass, the world’s original and leading airport experiences programme. Travellers can access a network of 1,500+ lounges and travel experiences, including dining, retail, sleep and spa, in over 650 airports in 148 countries, helping to elevate the journey into something special. We work with the world’s leading payment networks, over 1,400 banks, 90 airlines and 20 hotel groups worldwide. We have been bringing innovation to the market since inception – from launching the first independent global VIP lounge access Programme, Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences. Key clients include Visa, Mastercard, American Express, Cathay Pacific, British Airways, LATAM, Flying Blue, Accor, EasyJet, HSBC, Chase, HDFC. Our mission is focused on doing good beyond profit, which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work. Never short of ambition, the success of our business is delivered through the diverse and talented team of over 1,800 global colleagues. Purpose of the job: In this pivotal role within the Global Marketing team at Collinson , you will report directly to the Head of Consumer and play a key part in delivering high-impact, data-driven communications. You’ll be responsible for managing and optimising personalised customer journeys across email, push, in-app (Airship) and web , while ensuring smooth onboarding of current client deals onto our new app and platform . This is a highly collaborative and operational role, sitting at the intersection of strategy and delivery . You’ll work closely with Product, Technology, and Operations, Consumer, Partnership & Client teams to bring our personalisation vision to life, turning strategic direction into effective, real-world execution across key digital touchpoints. Key Responsibilities: · Customer Journey Ownership: Plan, build and optimise end-to-end customer journeys using Salesforce Marketing Cloud, Data Cloud, Ad Studio, Interaction Studio, and Airship. · Client Onboarding Delivery: Lead the marketing onboarding of existing client deals onto the new digital platform and app, ensuring communications, data flows, and engagement strategies are fully aligned. · Operational Excellence: Translate strategic goals into structured execution plans, ensuring timely delivery of personalised campaigns and journeys. · Channel Execution: Manage multi-channel personalisation activity across BAU and project-based initiatives, continuously improving based on performance insights. · Cross-Functional Collaboration: Partner with Product, Technology, and Client teams to align onboarding, data requirements, and channel capabilities. · Testing & Optimisation: Develop and manage testing strategies (e.g. A/B, multivariate), and drive incremental improvements in engagement, conversion and retention. · Performance & Reporting: Monitor and report on key metrics, providing insights and recommendations to drive continuous improvement. Key Skills: Solid experience in digital marketing, CRM, or customer journey management roles, ideally within a data-driven, multi-channel environment. Hands-on experience with Salesforce Marketing Cloud, Data Cloud, Ad Studio, Interaction Studio , and Airship . Strong project management skills, especially in operationalising strategy and onboarding complex client programs or platforms. Experience managing transactional or lifecycle marketing within mobile and digital environments. A collaborative mindset, with the ability to align and coordinate cross-functional teams and stakeholders. Confident working with data to inform decisions and optimise outcomes. Strong communication and organisational skills, with excellent attention to detail and a delivery-focused attitude. Collinson is an equal opportunity employer and welcomes differences in all their forms including: colour, race, ethnicity, gender identity, sexual orientation, neurodivergence, family status, age, individuals with disabilities and people from all backgrounds, cultures and experiences as we strongly believe this contributes to our on-going success. We are focused on continually evolving our purpose driven, high performing culture, providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work. Our company values are: Take Action, Do the right thing, One team and Be insight led. These help guide everything we do internally in terms of how we think, act and interact, right through to how we deliver value to our customers and clients. In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc) Division Marketing Role Marketing Locations Cape Town Remote status Hybrid Cape Town About Collinson We use our expertise and products to craft customer experiences. Our range of services helps global brand acquire, engage and retain choice-rich customers. © 2023 Collinson International Limited. Registered in England & Wales under registration No. 2577557 Registered address : 3 More London Riverside, London, SE1 2AQ, United Kingdom. Co-workers 2000