Senior Marketing Analyst and Data Specialist

CHCP Corporate Your future in healthcare education starts here: apply in under 3 minutes, wherever you are. Medical Dental Vision Voluntary Life (Employee, Spouse, Child) Employer-Paid Life Insurance Short-Term Disability (STD) Long-Term Disability (LTD) Flexible Spending Accounts (FSA/LFSA) Health Savings Account (HSA) HSA Employer Contribution Critical Illness Hospital Indemnity Accident Insurance 401(k) 401(k) Employer Match Paid Holidays Floating Holiday Mental Health Day Referral Bonus Program Tuition Assistance Program (TAP) Your future in healthcare education starts here: apply in under 3 minutes, wherever you are. Are you passionate about turning marketing data into meaningful insights that drive business decisions? We are looking for a detail-oriented and analytical Senior Marketing Data Analyst to join our team. In this role, you will support marketing performance analysis, reporting, and optimization efforts by leveraging data across multiple platforms and systems. The ideal candidate is highly analytical, technically skilled, and able to translate complex data into clear, actionable insights for internal teams and leadership. Key Responsibilities Analyze marketing performance data and provide actionable insights to improve campaign effectiveness and lead generation. Build, maintain, and optimize dashboards and reporting tools for leadership and marketing teams. Monitor and evaluate search marketing performance, trends, and KPIs. Manage and maintain data integrations across marketing and CRM platforms. Ensure data accuracy and consistency across reporting systems. Collaborate with marketing, admissions, and leadership teams to support strategic initiatives and decision-making. Utilize analytics platforms to identify opportunities for optimization and growth. Assist in tracking ROI, conversion metrics, and funnel performance. Required Technical Skills The ideal candidate will have strong technical and analytical skills with extensive working knowledge of: GA4 PowerBI Looker Studio Funnel.io Google Tag Manager CRM systems (Velocify and CampusVUE experience is a plus) Microsoft Office Suite Google Workspace Additional Skills & Abilities Strong mathematical and analytical abilities with the ability to calculate figures and interpret data accurately. Ability to apply common-sense reasoning and solve problems involving multiple variables in standardized situations. Effective written and verbal communication skills. Ability to read, comprehend, and communicate instructions, correspondence, and reporting information clearly. Comfortable presenting information to individuals and small groups within the organization. Qualifications Education & Experience Bachelor’s degree with related experience required; higher education experience strongly preferred. 3+ years of experience in search marketing and analytics required. Agency experience is a strong plus. CHCP (The College of Health Care Professions) is a premier healthcare education institution offering comprehensive programs in allied health, nursing, and related fields. We are dedicated to helping our students achieve their career goals and make meaningful differences in healthcare. Why Choose CHCP Educational Excellence – Join a premier healthcare education institution focused on preparing the next generation of healthcare professionals. Modern Facilities – Teach with state-of-the-art equipment and advanced learning technologies. Collaborative Environment – Work with experienced educators and healthcare professionals committed to student success. Professional Development – Access ongoing training, mentorship, and career advancement opportunities in healthcare education. Student-Centered Approach – Work in an environment where student success and career readiness are our top priorities. Work-Life Balance – Enjoy a supportive schedule designed for both professional fulfillment and personal well-being. Your future in healthcare education starts here: apply in under 3 minutes, wherever you are.