Senior Market Research & Insights Consultant

Senior Market Research & Insights Consultant

Contract: 9 months
Location: Ireland/Remote or hybrid depending on location
Day Rate : €400 per day

Role Overview

We are looking for an experienced to provide agile, end-to-end research support across a broad portfolio of business areas, audiences and research methodologies.
This role would suit a versatile insights professional who can quickly step into fast-moving projects, adapt to shifting priorities and deliver clear, actionable consumer intelligence. The work will cover a mix of research areas including audience segmentation, shopper research, product and feature testing, website usability, brand/marketing research and knowledge management.
The successful person will act as a rapid-response research lead within a global insights team, supporting high-priority projects with minimal ramp-up time.

Key Responsibilities

• Lead and support high-priority consumer insights and market research projects from brief through to delivery.
• Work closely with internal insights team members to manage incoming research requests and support periods of high demand.
• Partner with cross-functional stakeholders including product, marketing, sales, creative and design teams.
• Manage external research agencies where required, including project scope, timelines, budgets and delivery.
• Conduct hands-on research directly when speed, budget or project scope requires a DIY approach.
• Deliver research across multiple categories, including consumer technology, gaming, workplace solutions and B2B audiences.
• Use a broad range of methodologies including quantitative surveys, qualitative deep-dives, shopper research, brand health studies, concept testing, feature testing and UX/website usability research.
• Translate research findings into clear, strategic narratives that explain what consumers are doing, why it matters and what actions the business should take.
• Support knowledge management by ensuring insights are captured, synthesised, archived and easily accessible across the organisation.
  
  

Required Experience

• 7+ years' experience in consumer insights, market research or a related insights role.
• Strong background in both qualitative and quantitative research methods.
• Experience managing multiple research projects at once, including timelines, stakeholders, budgets and external vendors.
• Proven ability to work independently in a fast-paced environment.
• Strong experience with methodologies such as:
  • IDIs
  • Focus groups
  • Concept testing
  • Audience segmentation
  • A&U studies
  • UX or website testing
  • Shopper journey research
  • Brand or marketing effectiveness research
• Strong understanding of consumer segmentation and audience framing.
• Ability to turn complex research findings into clear, visually compelling and actionable presentations.
• Comfortable working across different time zones in a global organisation.
• Experience using AI tools such as Gemini, NotebookLM or similar would be beneficial.
  
  

Preferred Experience

• Previous experience working as a contractor, consultant or freelancer within a global organisation.
• Background across consumer hardware, software, gaming, technology, peripherals or B2B technology.
• Experience with research repositories, insight libraries or knowledge management platforms.
  
  

Ideal Candidate Profile

The ideal candidate will be a senior insights professional who can be trusted to pick up complex research projects quickly and deliver with minimal hand-holding. They should be confident working with senior stakeholders, comfortable moving between different research topics, and able to balance strategic thinking with hands-on execution.
This role is best suited to someone who has worked in a fast-paced corporate, agen