Senior Manager, Paid Consumer Acquisition

Credit Acceptance is proud to be an award-winning company with local and national workplace recognition in multiple categories! Our world-class culture is shaped by dedicated Team Members who share a drive to succeed as professionals and together as a company. A great product, amazing people and our stable financial history have made us one of the largest used car finance companies nationally. Our Support teams work with multiple departments in a dynamic environment that promotes flexibility and autonomy, while offering the opportunity to collaborate with a diverse group of professionals. We work to comply with our company standards, exceed customer expectations and drive our Great Place to Work culture. Through the consistent delivery of quality services and understanding the needs of our business, we develop innovative improvements as we strive towards our company’s Big, Hairy, Audacious Goals! We are looking for a highly analytical, performance-driven Senior Manager, Paid Consumer Acquisition to lead consumer paid media strategy and execution for our Consumer Marketing team. This role is for an experienced growth leader who is equally strong in acquisition strategy and hands-on campaign optimization, owning aggressive growth targets from concept through execution to profitable outcomes. You will own our paid acquisition engine across channels (e.g., paid search, paid social, and emerging media), partnering closely with Marketing, Product, Engineering, Analytics, and Creative to profitably acquire new consumers and support our broader brand and growth objectives. This is a people-manager role leading full-time team members and agency partners, while also requiring a strong hands-on mindset across channel strategy, experimentation, measurement, and vendor management. This is not a maintenance-oriented role. Success requires building structural growth advantages, launching new capabilities in ambiguous areas, and designing net-new acquisition journeys from awareness through conversion. Outcomes and Activities: This position will work from home; occasional planned travel to our Southfield, Michigan office may be required. However, this position is permitted to work at our Southfield, Michigan office if requested by the team member. Own the paid acquisition strategy and channel mix for Consumer Marketing, aligning media investments to acquisition and profitability targets. Partner with Product and Engineering to continually build and improve our paid acquisition capabilities in areas such as inventory marketing; server side integrations; conversion value modeling; ad and landing page personalization. Lead the planning, execution, and optimization of campaigns across key performance channels (e.g., paid search, paid social, affiliates/partnerships), managing budgets, bids, audiences, and creative testing to hit volume and efficiency goals. Develop and maintain a robust experimentation roadmap (A/B and multivariate tests) covering both channel/platform level levers and online/offline experiential levers. Build and manage forecast and performance models (e.g., CAC, LTV, payback, marginal ROI) to inform budget allocation, scenario planning, and trade-off decisions across channels and campaigns. Use AI – beyond chat box or data analysis use cases – to automate workflows in paid acquisition to improve efficiency, consistency, and success probabilities. Select, onboard, and manage external agencies and technology partners (e.g., bid management tools, tracking/attribution platforms) as needed; hold them accountable to clear performance, communication, and testing expectations. Own weekly, monthly, and quarterly performance reviews for paid acquisition, providing clear, insight-rich readouts and recommendations to senior leadership. Ensure campaigns are fully compliant with regulatory requirements and internal policies related to consumer finance marketing. Knowledge and Skills: Deep expertise in paid acquisition and performance marketing, with a strong command of direct-response principles, funnel optimization, and growth frameworks. Advanced, hands-on experience managing large-scale paid acquisition campaigns across platforms such as Google Ads, Meta, TikTok, and Affiliate/Partnership channels, including fluency with supporting tools for conversion tracking, experimentation, and feed management. Strong analytical and modeling skills, with the ability to independently move from raw performance data to clear insights, recommendations, and financial impacts (e.g., CAC, LTV, incremental lift, breakeven/payback periods). Strong experience using analytics and BI tools (e.g., Google Analytics / GA4, Adobe Analytics, Power BI) to explore data, build views, and translate performance insights into clear recommendations for non-technical stakeholders. Demonstrated ability to design, launch, and interpret statistically sound experiments (A/B tests, holdout tests, geo tests), and to translate findings into scalable playbooks. Excellent written and verbal communication skills, including the ability to distill complex performance data into clear narratives and executive-ready presentations. Strong presentation and executive communication experience, particularly in data-driven, consulting-style PowerPoint presentations. Comfortable operating in ambiguity with a bias for action, intellectual curiosity, and urgency in pursuing growth opportunities. Strong business judgment, with the ability to balance growth, risk, unit economics, and long-term customer value. Proven ability to influence without authority and to collaborate effectively in a cross-functional, matrixed environment. Requirements: Bachelor’s degree or equivalent experience. 7+ years of hands-on experience in paid acquisition / performance marketing roles, with a track record of owning and growing multi-channel media programs tied to clear revenue or application targets. Direct experience managing significant media budgets and optimizing toward CAC, ROAS, or similar performance metrics in fast-paced consumer environments. At least 3 years of experience leading other paid marketing/performance marketers. Demonstrated experience owning acquisition workstreams end-to-end—from strategy and planning through execution, optimization, and executive-level readouts. Experience working directly with senior stakeholders (Director / VP level), including presenting performance results, trade-offs, and recommendations. Preferred: Bachelor’s degree or higher in marketing, business, economics, engineering, statistics, or another quantitative/analytical field, or equivalent experience. Experience in auto finance, fintech, consumer lending, financial services, or other regulated consumer industries. Experience scaling paid acquisition for high-consideration consumer products or services with complex funnels (e.g., applications, approvals, appointments). Exposure to or direct experience with: Audience strategy and segmentation for acquisition and retargeting Cross-channel orchestration (e.g., search + social + display + email/sms nurture) Offer, pricing, or promotion testing within acquisition campaigns Affiliate, partner, or co-marketing programs Targeted Compensation: $170,000 - $200,000 base salary + an annual bonus plan. This position is not currently open to individuals who require sponsorship now or in the future to work legally for Credit Acceptance, such as H-1b / H-4 or F-1 OPT visa holders. #LI-Remote #zip INDCSLP Benefits Excellent benefits package that includes 401(K) match, adoption assistance, parental leave, tuition reimbursement, comprehensive medical/ dental/vision and many nonstandard benefits that make us a Great Place to Work Our Company Values: To be successful in this role, Team Members need to be: Positive by maintaining resiliency and focusing on solutions Respectful by collaborating and actively listening Insightful by cultivating innovation, accumulating business and role specific knowledge, demonstrating self-awareness and making quality decisions Direct by effectively communicating and conveying courage Earnest by taking accountability, applying feedback and effectively planning and priority setting To create an environment where people do their best work, we focus on the dimensions of Organizational Health. All leaders must: Identify the Right People by recognizing top talent Set Clear Expectations by managing change and directing others Train team members and focus on developing talent Performance Manage by ensuring accountability and driving results Create the Right Environment by establishing trust and managing conflict Maintain the Right Number of team members needed to build an effective team Expectations: Remain compliant with our policies processes and legal guidelines All other duties as assigned Attendance as required by department Advice ! We understand that your career search may look different than others. Our hiring team wants to make sure that this would be a fit not just for us, but for you long term. If you are actively looking or starting to explore new opportunities, send us your application! P.S . We have great details around our stats, success, history and more. We’re proud of our culture and are happy to share why – let’s talk! Required degrees must have been earned at institutions of Higher Education which are accredited by the Council for Higher Education Accreditation or equivalent. Credit Acceptance is dedicated to providing a safe and inclusive working environment for all. As part of our Culture of Compliance, we are proud to be an Equal Opportunity Employer and value our culturally diverse workforce. All qualified applicants will receive consideration for employment regardless of the person’s age, race, color, religion, sex, gender, sexual orientation, gender identity, national origin, veteran or disability status, criminal history, or any other legally protected characteristic. California Residents: Please click here for the California Consumer Privacy Act (CCPA) notice regarding the personal information Credit Acceptance may collect from you. Play the video below to learn more about our Company culture.