Digital Marketing Manager - Consumer Acquisition

The Mission Dementia affects 7 million Americans — and the family members caring for them carry a burden no system was built to support. Ceresti is changing that. We are the nation's leading dementia management provider, purpose-built to activate family caregivers through personalized education, coaching, and tech-enabled monitoring. Independent analyses demonstrate >40% medical cost reductions for the populations we serve. As we scale our dementia management program nationwide, we need someone who can find the caregivers who need us — and bring them into the program with rigor, empathy, and speed. The Role You are the performance engine behind Ceresti's consumer acquisition engine. You own paid media, funnel optimization, and lifecycle marketing end-to-end. You are accountable for caregiver acquisition cost, enrollment velocity, and the channel mix that gets us there. You will report to the Director of Marketing and partner closely with our Client Success, Product, and Operations teams. You will build the digital acquisition function from the ground up — and grow it as the program and capabilities expand. This is not a brand marketing role. It is a performance role with a clinical mission behind it. You will need both: the expertise to understand and optimize CAC, and the empathy to understand that every click represents a family in the middle of one of the hardest experiences of their lives. What You'll Own Paid Acquisition • Plan, execute, and optimize paid campaigns across Meta, Google, programmatic display, and emerging channels (CTV, native, audio). • Manage a six-figure annual paid media budget with full P&L accountability — own CAC targets, channel ROI, and quarterly forecasts. • Build, test, and iterate creative concepts in partnership with the Director of Marketing — copy, imagery, landing page variants. Funnel & Conversion • Build and continuously optimize landing pages, lead capture flows, and the caregiver enrollment funnel. • Own A/B testing roadmap across creative, audience, and funnel stages — codify what works into a repeatable playbook. • Partner with engineering and operations to instrument tracking, attribution, and analytics infrastructure (GA4, server-side tagging, consent management). Lifecycle & Activation • Design and operate email and SMS nurture sequences that move caregivers from interest to enrollment to activation. • Build cohort-based lifecycle programs that support caregiver retention and program engagement. • Partner with the clinical team to ensure messaging reflects the lived reality of family caregiving — never generic, never tone-deaf. Analytics & Reporting • Build the weekly and monthly performance reporting cadence — CAC, LTV, channel mix, cohort behavior, funnel health. • Translate data into recommendations leadership can act on. Tell the story behind the numbers. • Maintain Medicare compliance and HIPAA-conscious data hygiene across the marketing stack. Cross-Functional Support • Support B2B demand generation as a secondary motion — LinkedIn campaigns, ABM tactics, conference follow-up flows. • Hold the line on brand consistency in every consumer-facing execution. What You Bring Required • 4–7 years of hands-on healthcare digital marketing experience with a clear focus on direct-to-consumer performance marketing. • Creativity and cutting-edge digital marketing proven success with precision marketing adjacent experience. • Proven track record managing paid media budgets of $500K+ annually with documented CAC, ROAS, or conversion outcomes you can speak to specifically. • Deep, current expertise in agentic AI marketing, Meta Ads Manager, Google Ads, and at least one programmatic or emerging channel. • Hands-on fluency with GA4, attribution platforms, and modern marketing analytics — not just dashboard consumption. • Experience building landing pages and conversion flows. • Experience operating email/SMS lifecycle platforms (Klaviyo, Customer.io, HubSpot Marketing Hub, or equivalent). • Comfort with ambiguity and shifting priorities — this is a startup, and the priorities will evolve. • A demonstrable ability to hold rigor and empathy in the same hand. You take numbers seriously. You also take people seriously. Strongly Preferred • Healthcare DTC experience — particularly Medicare-age consumers, family caregivers, or chronic condition populations. • HIPAA-adjacent marketing experience and familiarity with healthcare compliance constraints. • Experience marketing to caregivers, adult children of aging parents, or aging-in-place audiences. • Familiarity with healthcare value-based care, Medicare Advantage, or CMS program contexts. • Background in startup environments where you built something from zero to scale. Why This Role Is Different Performance marketing roles in healthcare often live in one of two bad places: pure DTC shops where the work is high-volume and low-meaning, or healthcare orgs where the marketing function is treated as an afterthought to clinical operations. This role is neither. The work is mission-critical to caregivers navigating dementia. The numbers matter because the outcomes matter. You will see, in cohort data, the families you helped reach. That is rare. We do not take it for granted. Logistics • Location: Remote within the U.S. Occasional travel for team offsites and key conferences. • Compensation: Competitive base salary, meaningful equity, and benefits aligned to senior individual contributor talent in healthcare technology. • Benefits: Health, dental, vision, PTO, and a culture that respects the boundary between work and the rest of your life. • Reporting line: Director of Marketing • Start date: As soon as the right person is in place. How to Apply Send us your résumé and a short note (no formal cover letter needed) telling us about one campaign you ran that you are genuinely proud of — and what you learned from it. We read every one. Our interview process includes a 60-minute working session where you will walk us through how you would approach a real Ceresti acquisition challenge. We design it to be useful for you, not just diagnostic for us. Seeing dementia differently changes everything. Ceresti Health is an equal opportunity employer. We are committed to building a team that reflects the diversity of the families we serve.