Senior Manager, Customer Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Manager, Customer Marketing based in United States. This is a high-impact leadership role responsible for shaping and scaling customer marketing strategies that drive engagement, retention, and expansion across a global customer base. You will operate at the intersection of Customer Success, Sales, Product, and Revenue Operations, translating customer insights into lifecycle programs that accelerate adoption and long-term value. The role combines strategic planning with hands-on execution, requiring a leader who can both design scalable frameworks and deliver measurable outcomes. You will oversee multi-channel customer engagement initiatives across onboarding, education, advocacy, and expansion. This position offers the opportunity to influence revenue growth directly through improved customer lifecycle performance. It is ideal for a data-driven marketing leader who thrives in fast-paced, cross-functional environments and enjoys building programs from the ground up while mentoring a growing team. Accountabilities: Lead the strategy, execution, and continuous optimization of customer lifecycle marketing programs focused on onboarding, adoption, retention, engagement, advocacy, and expansion. Manage and develop a customer marketing team while scaling programs across global regions including North America, EMEA, and APAC. Design and implement segmentation strategies, customer journeys, and trigger-based campaigns in collaboration with Revenue Operations. Drive cross-functional initiatives with Customer Success, Sales, Product, and Product Marketing to align messaging, targeting, and growth objectives. Oversee multi-channel customer engagement programs including email, lifecycle automation, webinars, events, paid media, and partner channels. Build and scale customer advocacy initiatives such as case studies, testimonials, reviews, and reference programs. Develop reporting frameworks and performance dashboards to measure retention, engagement, adoption, and expansion outcomes. Analyze customer behavior and campaign performance to generate actionable insights and continuous improvements. Manage regional customization of customer marketing programs to ensure cultural and market relevance. Support budget planning and vendor management to maximize efficiency and ROI across customer marketing initiatives. Requirements 5+ years of experience in customer marketing, lifecycle marketing, growth marketing, or related B2B SaaS roles, with cybersecurity experience considered a strong plus. 2+ years of leadership experience managing teams, programs, or cross-functional marketing initiatives. Proven success in driving measurable outcomes across retention, engagement, adoption, upsell, and cross-sell metrics. Experience executing global marketing programs across multiple regions, including North America, EMEA, and APAC. Strong understanding of customer lifecycle strategy, segmentation, journey mapping, and experimentation frameworks. Hands-on experience with CRM and marketing automation tools such as Salesforce and HubSpot, with strong collaboration with RevOps teams. Strong analytical skills with the ability to translate data into actionable insights and performance optimizations. Excellent communication, storytelling, and project management abilities in cross-functional environments. Demonstrated ability to partner effectively with Customer Success, Sales, Product, and Product Marketing teams. Bachelor’s degree in Marketing, Business, or a related field, or equivalent professional experience. Benefits Competitive salary structure with performance-based bonus eligibility. Comprehensive medical, dental, and vision insurance coverage (including dependents where applicable). Life insurance and optional supplemental coverage for employees and family members. Short-term and long-term disability insurance options. 401(k) retirement savings plan (traditional and Roth options). Generous paid time off policy, including holidays, personal leave, and additional tenure-based benefits. Fully remote work flexibility across the United States. Opportunity to work in a fast-growing global cybersecurity environment with strong career development potential. Exposure to global markets and cross-functional strategic initiatives. Inclusive, collaborative culture focused on innovation, customer success, and continuous improvement. How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1