Senior Manager, Brazil Marketing

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements. We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together. Senior Manager, Brazil Marketing Summary: Drive pipeline growth and market impact across Brazil by owning the execution of demand generation programs that directly influence revenue outcomes and sales success. This role operates at the center of Marketing and Sales, translating regional priorities into high-performing campaigns that accelerate pipeline creation and improve conversion efficiency. Partnering closely with Sales leadership and the Sr. Director, Field Marketing Americas, you will ensure Brazil’s go-to-market strategy is locally relevant while aligned with broader regional and global objectives. You will lead the day-to-day execution of demand programs, optimize lead management processes, and strengthen alignment with BDR and Sales teams to maximize pipeline contribution. Success in this role comes from balancing execution excellence with data-driven decision making, ensuring marketing efforts deliver measurable business impact. You will also play a key role in developing team capabilities and contributing to a collaborative, high-performance culture. At Genesys, you will help shape how organizations in Brazil connect with their customers through innovative, empathetic, and AI-powered experiences. Key Responsibilities: Execute demand generation programs across Brazil that drive pipeline creation, improve conversion rates, and support revenue targets Partner with Sales and BDR teams to align on campaign priorities, pipeline goals, and lead follow-up processes to increase speed to revenue Optimize lead management workflows, including routing, scoring, and follow-up, to improve efficiency and conversion outcomes Develop and execute multi-channel campaigns leveraging digital, content, and events to engage target accounts and personas Collaborate with Product Marketing and Content teams to localize messaging and ensure relevance for the Brazilian market Analyze campaign performance, pipeline contribution, and attribution metrics to identify optimization opportunities and improve ROI Support forecasting and reporting by providing visibility into campaign performance and pipeline impact Coach and develop team members, providing guidance on execution, prioritization, and performance improvement Strengthen cross-functional alignment with Sales Operations, Partner teams, and regional marketing stakeholders to improve execution consistency Required Qualifications: 6+ years of experience in demand generation, field marketing, or B2B marketing roles, including 2-3 years experience managing or mentoring team members and contributing to team development Demonstrated experience executing integrated marketing campaigns that drive pipeline and revenue impact Strong experience partnering with Sales and BDR teams to improve lead conversion and pipeline acceleration Proven ability to analyze marketing performance data, optimize programs based on insights and achieve pipeline generation and accleration targets Strong understanding of lead management processes, marketing attribution, and campaign performance metrics Excellent communication and stakeholder management skills across cross-functional teams Fluent in Portuguese and English, with advanced Spanish proficiency Preferred Qualifications: Experience in enterprise SaaS or technology marketing environments Familiarity with account-based marketing strategies and tools Experience working within regional and global marketing structures Ability to balance strategic thinking with hands-on execution in a fast-paced environment If a Genesys employee referred you, please use the link they sent you to apply. About Genesys: Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com . Reasonable Accommodations: If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at [email protected] . You can expect a response within 24–48 hours. To help us provide the best support, click the email link above to open a pre-filled message and complete the requested information before sending. If you have any questions, please include them in your email. This email is intended to support job seekers requesting accommodations. Messages unrelated to accommodation—such as application follow-ups or resume submissions—may not receive a response. Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics. Please note that recruiters will never ask for sensitive personal or financial information during the application phase.