Senior Field Marketing Manager

What makes us Qlik? A Gartner® Magic Quadrant™ Leader for 15 years in a row , Qlik transforms complex data landscapes into actionable insights, driving strategic business outcomes. Serving over 40,000 global customers, our portfolio leverages pervasive data quality and advanced AI/ML capabilities that lead to better decisions, faster. We excel in integration and governance solutions that work with diverse data sources, and our real-time analytics uncover hidden patterns, empowering teams to address complex challenges and seize new opportunities. The Senior Field Marketing Nordics Role We are seeking an experienced Senior Field Marketing Manager to own and execute the field marketing strategy in the Nordics region, with the objective to deepen account engagement, put our sellers in front of the right audience and ultimately help drive sales pipeline. What makes this role interesting? This is an opportunity for someone to consolidate their past marketing experience and embrace an opportunity for personal and professional growth. The ideal candidate will be tenacious, an experienced business operator and comfortable with navigating change. They should also be tech savvy with deep experience of marketing technology solutions and confident in using AI within daily marketing workflows. In return we offer a dynamic, fast-paced working environment with many opportunities to learn and grow, working with the best team in the Nordics! Here’s how you’ll be making an impact: As a Senior Field Marketing Manager, you’re responsible for partnering with the local Sales leadership team to translate business objectives into an efficient and effective integrated marketing plan aligned with GTM (direct & indirect business) You’ll act as a strategic partner and collaborate with partners / BDR / Sales and cross -functional marketing teams to identify gaps and opportunities to build Qlik brand equity (full portfolio) as well as drive pipeline and revenue growth You’ll oversee the extension of global marketing activities into EMEA North/Nordics market providing opportunities to connect and further engage with prospects and customers in the region. You’ll execute a variety of marketing programs and activities including cross sell/upsell campaigns, acquisition campaigns, and events/webinars. You’ll leverage our Tech Alliances and Global System Integrators partners to gain new audiences and expand our reach You’ll support our focus partners (re-sellers) to generate revenue by managing MDF budget and set up co-marketing efforts aligned to specific GTMs You’ll measure marketing impact and evaluate event/campaign performance in order to drive continuous improvement and improve the overall effectiveness of marketing You will be the voice of Field Marketing in Nordics, advocating for the needs of the region and providing direction into global marketing functions to influence centralized plans and execution We’re looking for a teammate with: Deep understanding of how to build, deliver and optimize marketing plans, with a focus on driving results and business impact Data driven marketer who is digital savvy and understands today’s marketing landscape Ability to work effectively in a distributed team / matrixed environment – proven ability to collaborate with multiple stakeholders to drive a project or program to success Excellent verbal and written communications, with the proven ability to develop relationships and communicate with all levels of the organization Strong analytical and project management skills Proven ability to excel in a fast-paced environment is extremely important, particularly an entrepreneurial attitude and the ability to thrive in an environment of change and ambiguity Experience in managing agencies and negotiating with vendors A positive, self-starter Ability to travel as needed – up to 25% Experience 10+ yrs of marketing experience, specifically with a background in B2B Field Marketing; Enterprise cloud software, BI or SaaS experience is an advantage. Have worked across EMEA North/Nordics region Bachelor’s degree in marketing, business management, or equivalent experience Partner marketing experience preferred Knowledge of marketing technologies such as SalesForce.com, Marketo, ON24, social platforms such as LinkedIn, and Microsoft office Experience of working with AI as part of marketing workflows Experience of working with/ability to read Intent data (6Sense preferred) at expert level Proven ability to excel in a fast-paced environment is extremely important, particularly an entrepreneurial attitude and the ability to thrive in an environment of change and ambiguity Experience in collaborating with multiple stakeholders to drive a project or program to success Have end-to-end, hands-on approach to marketing activities and programs The location for this role is: #LI-Hybrid: Stockholm, Sweden Apply now and help change how the world transforms complex data landscapes into actionable insights and turns complex data challenges into new opportunities! More about Qlik and who we are: Find out more about ‘Life at Qlik’ on social: Instagram , LinkedIn , YouTube, and X/Twitter , and to see all other opportunities to join us and our values, check out our Careers Page . What else do we offer? Genuine career progression pathways and mentoring programs. Culture of innovation, technology, collaboration, and openness. Flexible, diverse, and international work environment. Giving back is a huge part of our culture. Alongside an extra “change the world” day plus another for personal development, we also highly encourage participation in our Corporate Responsibility Employee Programs If you need assistance applying for a role due to a disability, please submit your request via email to [email protected] . Any information you provide will be treated according to Qlik’s Recruitment Privacy Notice . Qlik may only respond to emails related to accommodation requests. Qlik is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Qlik via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Qlik. No fee will be paid in the event the candidate is hired by Qlik as a result of the referral or through other means.