Senior Editorial Lead

Loot Labs is on a mission to make collecting fun. We believe that every collectible tells a story: of passion, nostalgia, and discovery. Through our flagship product, Boxed.gg we are reimagining how the world collects by blending digital entertainment with tangible rewards, delivering nostalgia and discovery straight to the fans' doorsteps. We are... Community First: We've served 500k collectors and foster an active community of over 125k+ Discord members. Ambitiously Led: Led by veterans from Microsoft, Twitch, 2K, and Boeing. Remote-First: We value high autonomy, low ego, and trust our team to build from anywhere in the world. Since our inception in 2023, we’ve seen significant year-over-year growth. And now we're gearing up for our most ambitious year yet, with major expansions planned across product offerings, strategic partnerships, and next-generation collector experiences. If you’re ready to build products that spark joy at a global scale, you’re in the right place. Role Overview: We're standing up a brand-new editorial function at Loot Labs, and we're looking for an editor-in-chief to lead it across every owned channel we operate — long-form, video, social, and community. As the Senior Editorial Lead, you will ideate, plan, and direct the production of written, audio, and video content that makes BOXED.GG the most engaging destination in collectibles. You'll directly manage our Social & Community Manager, and partner closely with video production specialists, graphic designers, and brand and communications colleagues, as well as scale output with a bench of freelance writers, editors, and on-camera talent as needed. If you believe great content is a flywheel, not a cost center, we want to meet you. Your primary mission is to build a virtuous loop: entertaining, informational, and engaging content that permeates organic search, strengthens our SEO position against competitors, and pulls our community from social back to BOXED.GG to engage with the product. You will also be accountable for the overall social media and community strategy, including the day-to-day cadence of our social publishing and the health of the BOXED community in collaboration with our Social & Community Manager. The content we create and the conversation we foster should work in lockstep to deepen loyalty and drive repeat engagement with our product. Key Responsibilities: Editorial Leadership: Own the editorial vision, voice, and cadence across all owned blog, video, social media, and community channels. Define and maintain the content pillars that clearly articulate the type of content tailored to our audiences and each channel. Set the bar as editor-in-chief: every blog post, episode, script, and caption clears your desk before it ships. Build and maintain a master editorial calendar that integrates with the broader Marketing team's beats and campaigns. SEO & Organic Growth: Develop and execute an SEO-forward content strategy that grows branded and non-branded search, improves our rankings against competitors, and turns the BOXED blog into a top-of-funnel acquisition engine. Partner with Paid Media and Product to align technical SEO, site structure, and on-page content. YouTube & Video: Own the BOXED YouTube channel strategy end-to-end — show concepts, episodic formats, talent, production schedules, thumbnails, titles, and retention optimization. Guide our video production specialists on a consistent publishing cadence that grows views, subscribers, and watch time. Content-to-Product Loop: Treat every piece of content as an on-ramp back to BOXED.GG . Own engagement and conversion KPIs for owned channels, optimize CTAs and landing experiences, and partner with Lifecycle, Paid Media, Marketing, and Product to close the loop between content consumption and product engagement. Social Media Strategy: Own the social media go-to-market strategy for BOXED channels in partnership with Marketing and Product leads. Oversee content ideation, production, and publishing across X, Instagram, Facebook, and TikTok, including reactive content and cultural moments that keep the brand relevant and in the conversation. Monitor industry trends and competitor activity to ensure our social presence stays ahead. Support seasonal events, product launches, announcements, and brand partnerships with coordinated social activations. Social & Community Stewardship: Manage and develop our Social & Community Manager, who owns day-to-day social publishing and community engagement, and serve as the leader ultimately accountable for the health of the BOXED community. Drive community growth, user retention, and user-generated content through community-focused initiatives tied to broader marketing beats. Ensure community insights continuously inform the editorial plan, and that the editorial plan continuously feeds the community and our social channels. Help scope future additions to the team as needed to support the function as it grows. Community Creator Program: Maintain accountability for the BOXED Community Creator Program — a curated group of micro and nano creators drawn from our existing customer community. The Social & Community Manager runs the program today; accountability for its ongoing health, growth, and strategic direction sits with you. Freelance & Talent Management: Build, brief, and manage a roster of freelance writers, editors, and on-camera personalities to scale output without sacrificing quality. Negotiate rates, manage budgets, and enforce brand and editorial standards across every contributor. Cross-Functional Collaboration: Partner with the Communications Manager, Sr. Brand Marketing Manager, Sr. Lifecycle Marketing Manager, and Influencer Marketing Manager to ensure messaging is consistent across owned, earned, shared, and paid channels. Serve as the brand's voice in long-form owned content. Measurement & Reporting: In conjunction with Marketing leads, establish goals and KPIs for content, channel, and campaign performance. This role is held accountable for commercially-focused attribution — tying vanity metrics like watch time, engagement, SEO rankings, and community sentiment back to the metrics that actually move the business: site traffic, incremental purchases and transactions, Month 1 user activity retention, and Day 60 revenue retention. You will leverage Northbeam, our new multi-touch attribution platform, to measure and attribute site traffic and downstream user actions back to our blog, YouTube, social, and other owned surfaces. Deliver regular reporting and translate the data into a clear roadmap of what to double down on and what to cut. Qualifications: Experience: 7+ years in content marketing, editorial and journalism, or a related field, with a proven track record of building and scaling content programs that drive organic traffic, community engagement, and downstream product engagement. Prior editor-in-chief or managing editor level experience — whether as a journalist at a reputable outlet or internally at a well-known brand — is strongly preferred. Prior experience running a brand blog and/or YouTube channel at scale is required. People management experience required. Experience in collectibles, trading card games, sports, gaming, or another passion-driven category is strongly preferred. Editorial & Social Skills: Exceptional editor and writer with strong taste and a clear point of view. Deep working knowledge of SEO best practices, content analytics, and tools of the trade (e.g. Ahrefs or SEMrush, Google Search Console, GA4, YouTube Studio, Northbeam, modern CMS platforms). Fluent across the major social platforms (X, Instagram, Facebook, TikTok) and the analytics tools that measure them. Comfortable briefing and directing video production. Leadership: Proven people manager who can develop talent, set clear expectations, and hold contributors — internal and freelance — to a high bar. Gives editorial feedback that elevates the work without crushing the creative support staff. Creativity: A creative mindset with the ability to develop engaging content formats, franchises, and storylines that resonate with our target audience. You bring a point of view to the brand and aren't afraid to defend it. Organization: Strong project management skills with the ability to handle multiple concurrent productions, prioritize tasks, and meet deadlines. A self-starter who proactively anticipates necessary next actions and accepts responsibility for moving projects toward completion. Passion: Genuine enthusiasm for trading card games, sports cards, collectibles, gaming, or the broader fandoms we serve is strongly preferred. Education: Bachelor's degree in Journalism, English, Communications, Marketing, or a related field, or years of directly transferable experience is preferred.