Introduction
G
reenpark
'
s continued s
uccess is dependent on
the
strength
and
depth
o
f our valued long-term client relationships
.
Our clients trust us because we deliver
Brand publishing, SEO Insight
,
Content Production and Paid Media Campaigns
,
with a can-do attitude and the tenacity it takes to make
great
work
happen
-
and
great work
is common goal that fuels us all!
Our relationships are proactive and never passive
,
we are tireless in our pursuit of knowledge and understanding of our clients' business
, needs,
challenges and competitors.
Our ambition
is to be engaged a
cr
oss every aspect of our
Clients'
business
where w
e have the
expertise
and skills to
s
uch an extent that we become indispensable to them.
A job description is not a box that you are put in. It is a def
in
ition of your core responsibilities. In a co
m
pany like ours
,
you are encouraged and expected to contribute to many wider issues.
Why the job
exists
To
edit and create
content that is SEO optimised on the site to boost traffic.
To support the Managing Editor APAC in management of content and team (when
required
).
To be a gatekeeper of editorial quality on site.
What the job co
ve
rs
Writing content based on performance reporting
and market needs.
Maintenance of the assigned websites, ensuring it is up to date editorially and with the latest products.
Communication with clients and brands.
Monitoring search trends for new opportunities to grow traffic.
Creative content ideation for ways to build the brand and support
Client
’s goals.
Liaise with the SEO team to
identify
key areas of optimisation and content creation.
Working with the Editorial team to align the monthly publishing plan.
Responsibilities
Attend
i
mmersion/briefing meetings with client and
internally
Help to define the content calendar for the upcoming
assigned
projects.
Help
maintain
a CMS platform
and asset bank, as well as oversee
publishing a high volume of written content,
videos,
and
photos
Liase
with Accounts Team and Web Team with regards to article
progress and submission
Reviewing all recently published content to ensure editorial and SEO standards are met.
Updating the homepage weekly.
Updating all areas of the site monthly for seasonal freshness,
including:
main category pages, navigation items, product carousels.
Help to planning and creating the article production and coordinating with the studio to ensure high quality and relevant imagery.
Help to guarantee production deadline and targets for the
G
reenpark
projects.
Assisting
on the transcreation and translation of content.
Write
SEO-optimised-articles (
e.g.
food hacks, lifestyle articles,
health & wellness
etc.) along with engaging videos based on the content plan, working along with the client on the review process.
Optimisation and create of articles using SEO best practice as
required
.
Creation of newsletters that align with key editorial narrative and audience needs.
Help to organise and manage internal processes between teams and freelancers
.
Collaborate with the GPC team on the design of the project (including site sessions,
categories,
and speech alignment), calendar planning, SEO and technical guidelines and execution, and content production.
Acting as a brand guardian, ensuring the highest and most resonant quality bar for all content at all
time
.
Collaborate with the studio team attending and helping to ensure the photoshoot/ video shoot is done accordingly with the client's needs.
Reporting and Communication Structure
Reports to the
Managing Editor
APAC
P
erformance review and personal development
By the
Managing Editor
APAC
on the basis of
:
Growth of organic traffic to
client’s website
Maintain a good relationship with the local
client
Editorial outputs and deadlines being met each
month
Quality of content is kept to an exceptionally high
standard
Effectively executing the content strategy to meet business needs, as well as brand needs
Relationships with other operating companies/departments
Interpersonal/communication skills
Being a team player