Senior Director, Brand & Activation

Description Let’s be unstoppable together! Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data® platform help clients measure market share, uncover consumer behavior, and drive growth—powered by six decades of expertise and an expansive, high-quality data set. At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives.  We’re a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work.  Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana. Learn more at www.circana.com. What will you be doing? As a Senior Director, Brand & Activation Marketing – Media, you will lead how Circana’s Media business narrative comes to life in market through integrated marketing campaigns, product launch activation, and demand generation programs. Reporting to the VP of Brand & Activation Marketing for Media, you will translate strategic direction into marketing execution that strengthens brand equity and drives measurable commercial impact. You will lead key elements of the Media business’ go‑to‑market marketing strategy, ensuring consistency from in‑market narrative to campaign execution to conversion. This role partners closely with Commercial, Product, and other Marketing teams to scale content, optimize performance, and connect brand storytelling to pipeline outcomes. From nurture flows to industry events, you will ensure every marketing touchpoint reinforces the Media business’s position as a leader in the market while driving engagement and growth. Key Responsibilities: Lead go-to-market marketing activation for priority solutions, translating narratives into integrated campaigns and launch plans. Own end-to-end development and execution of full-funnel marketing journeys to drive engagement and conversion. Build and scale evergreen marketing campaigns that establish an always-on market presence. Lead strategy for industry events and key market moments, ensuring they operate as conversion drivers within the activation funnel. Adapt and scale marketing content across regions, industries, and audiences while maintaining a consistent brand voice. Partner with Commercial teams to align marketing activation strategy with pipeline goals. Partner with Marketing Ops and Digital teams to define, track, and optimize campaign performance metrics. Drive cross-functional alignment across Marketing, Product, and Commercial teams. Leverage AI to enhance content creation, campaign execution, and personalization at scale. Requirements: 10+ years of marketing experience, including 5+ years in digital marketing or demand generation. Experience in media (agency, publisher, brand, or platform), with understanding of media performance and measurement. Experience with CPG, General Merchandise, or Retail. Familiarity with Google Ads or Google Marketing Platform. BA or BS degree required; Masters preferred. Proven content writing skills and strong mastery of AI tools for marketing and content development. Strong project coordination, communication, design, creative, analytical, and process skills. Experience building and optimizing campaigns, nurture flows, and demand generation programs. Ability to connect marketing activity to pipeline performance and business outcomes. Self-starter with the ability to achieve objectives with minimal supervision. Strong, goal-oriented team player, capable of managing cross-functional initiatives. Ability to think strategically and creatively, then execute with precision. Collaborative, curious, and proactive with a focus on continuous improvement. Circana Behaviors As well as the technical skills, experience and attributes that are required for the role, our shared behaviors sit at the core of our organization. Therefore, we always look for people who can continuously champion these behaviors throughout the business within their day-to-day role: Stay Curious: Being hungry to learn and grow, always asking the big questions. Seek Clarity: Embracing complexity to create clarity and inspire action. Own the Outcome: Being accountable for decisions and taking ownership of our choices. Center on the Client: Relentlessly adding value for our customers. Be a Challenger: Never complacent, always striving for continuous improvement. Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity. Commit to each other: Contributing to making Circana a great place to work for everyone. Location: This position can be located in the following area(s): Remote, USA. The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An employee’s position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. The salary range for this role is $125,000.00 to $150,000.00 USD. This job is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees. An offer of employment may be conditional upon successful completion of a background check in accordance with local legislation and our candidate privacy notice . Your current employer will not be contacted without your permission. You can apply for this role through the Circana careers website or Intranet site for internal candidates. This role is subject to AI-assisted screening. Circana uses artificial intelligence (AI) to assess resumes for alignment with job requirements by helping locate details in resumes that relate to the job description. This position is expected to remain open for approximately 30 days and may close earlier if sufficient candidates are identified. #LI-AS1