Trade Marketing & Brand Activation Manager: US
LOCATION: United States; NYC Preferred (Remote, with domestic travel)
REPORTS TO: U.S. Country Manager (Strong functional link to Global Brand & Marketing)
TREAT YOURSELF, WORK WITH US
As Cloetta accelerates its expansion in the United States, we are building a dedicated U.S. team to create a scalable, competitive, and consumer-relevant platform for long-term growth.
Cloetta is Northern Europe’s leading confectionery company, with a portfolio of iconic brands and a long heritage of craftsmanship, quality, and joy. With early U.S. market entry complete, the next phase is to build strong retailer engagement and consumer activation programs that introduce our beloved European brands to American shoppers in a way that is locally relevant, culturally resonant, and commercially impactful.
The U.S. Trade Marketing & Brand Activation Manager is a key role in this journey. This position will help bring Cloetta’s brands to life in the U.S. market by supporting retail customers, executing activation programs, and ensuring excellent local execution across retailer and consumer touchpoints.
This is about helping translate strategy into action. You will work closely with Sales, Global Marketing, agency partners, and retail customers to support awareness, trial, and long-term brand growth.
YOUR MISSION & THE IMPACT YOU’LL MAKE
As U.S. Trade Marketing & Brand Activation Manager, your mission is to support the successful execution of marketing, shopper marketing, and retailer activation initiatives that help Cloetta’s brands grow in the U.S. market across retail, digital, and experiential touchpoints.
You will:
• Independently manage the execution of U.S. marketing plans rooted in global brand strategy.
• Adapt approved global assets and materials for U.S. retailer and consumer engagement.
• Execute retailer programs, shopper marketing initiatives, trade shows, and retailer-facing marketing activities.
• Partner closely with Sales, Global Marketing, agencies, and retail partners to ensure consistent and effective execution.
• Build awareness, trial, and retailer engagement for Cloetta brands across multiple channels.
This is a role for a doer and builder, someone who enjoys turning plans into action while operating in a fast-moving and entrepreneurial environment.
KEY RESPONSIBILITIES
• Execute U.S. marketing initiatives aligned with global brand strategies and priorities.
• Adapt global assets and toolkits for U.S. retailer and consumer needs.
• Coordinate project timelines and own the successful delivery of marketing programs.
• Ensure consistent brand execution across retail, digital, and experiential touchpoints.
Drive Retail & Trade Marketing Excellence
• Create sell-in materials, retailer programs, and shopper marketing initiatives.
• Lead retailer presentations, category reviews, and activation plans alongside the Sales team.
• Lead retail promotions and retailer-specific marketing programs.
• Ensure brand consistency across all retailer-facing materials.
Lead Events, Sampling & Consumer Activation
• Independently manage trade shows, sampling events, retailer meetings, and consumer experiences that introduce Cloetta brands to U.S. shoppers.
• Own influencer, social, and experiential programs in partnership with agency partners.
• Execute launch initiatives and promotional programs across key channels.
Manage Agencies, Partners & Projects
• Manage U.S. creative, digital, PR, and experiential agencies.
• Manage timelines, project deliverables, and activation calendars.
• Connect global and local stakeholders to ensure aligned execution.
Insights & Continuous Improvement
• Analyze U.S. consumer trends, category dynamics, and competitive activity to inform business strategy and decision-making.
Lead evaluation of marketing and promotional performance, providing strategic insights and recommendations to optimize effectiveness.
Identify and drive opportunities to enhance retailer partnerships, strengthening engagement and activation impact.
WHO YOU ARE
You are an organized and proactive marketer who enjoys bringing plans to life and working across multiple teams.
You combine strong project management skills with commercial awareness and enjoy supporting both retailer-facing and consumer-facing initiatives. You are collaborative, detail-oriented, and energized by working in a growing business environment.
Experience & Background
• 3–6 years in trade marketing, shopper marketing, retailer marketing, brand activation, or related CPG marketing roles.
• Experience within food, beverage, confectionery, consumer packaged goods, or retail industries preferred.
• Experience supporting retailer programs and retailer-facing initiatives.
• Proven ability to manage projects across multiple stakeholders and channels.
• Experience working with agencies, sales teams, and cross-functional partners.
• Strong communication, presentation, and organizational skills.
Personal Profile
• Strong execution and project management capabilities.
• Commercially aware and customer-focused.
• Collaborative and team-oriented.
• Comfortable operating in a fast-moving growth environment.
• Organized, proactive, and adaptable.
• Willing to roll up your sleeves and contribute wherever needed.
• Comfortable operating with ambiguity and managing multiple priorities.
WHAT DO WE OFFER?
The compensation range for this position is based on several factors, including location, experience, and education. The salary range for this role is $95,000–$115,000 and is performance bonus eligible.
Benefits
Our work environment
If you have made it to the end and this sounds like you – then we look forward to receiving your application!
Solutions Activation Manager
Adobe
Senior Field Marketing Manager - Brand Activations
Fin
Field Activation Sales Manager
Interstate
Senior Product Manager, Ads Targeting & Audience Activation
Roku
Product Manager, Data Activation
Resonate
Brand Activation Manager
Watermill Express LLC