Senior Digital Marketing Manager

🚀 Senior Digital Marketing Manager (B2B Growth, Demand Generation, Paid Ads, HubSpot) Full-Time | Remote | U.S. EST Hours | Location: Pakistan 💥 About the Role We’re hiring a Senior Digital Marketing Manager to own and scale our B2B growth engine. This is not a coordination role. You will: Drive pipeline, leads, and revenue Own paid + organic + outbound channels Build and optimize full-funnel marketing systems Work directly with leadership to scale growth If you think in: 👉 funnels, CAC, conversion rates, and pipeline — not just campaigns this role is for you. 📈 What You’ll Own 1. B2B Growth & Demand Generation (Core Focus) Build and execute full-funnel B2B marketing strategies Drive MQL → SQL → pipeline growth Own both: Inbound (content, SEO, organic) Outbound (email, LinkedIn, campaigns) Improve lead quality, conversion rates, and revenue contribution Build scalable growth systems , not one-off campaigns 2. Paid Advertising & Performance Marketing Manage campaigns across: LinkedIn Ads Google Ads Meta Ads (Facebook/Instagram) Optimize for: CPL, CAC, ROAS, conversion rates Run structured testing across: Audiences Creatives Messaging Landing pages Scale winning campaigns while maintaining efficiency 3. Content, SEO & Organic Growth Support SEO strategy + keyword targeting Improve organic traffic and inbound demand Align messaging across: Paid Organic Outbound Optimize landing pages and funnels for conversion 4. CRM, Email & Marketing Operations Own marketing workflows in: HubSpot (or similar CRM) Build: Nurture sequences Lead scoring systems Automation workflows Improve: Attribution Reporting visibility Campaign analytics 5. Leadership & Cross-Functional Collaboration Align closely with sales on pipeline and revenue targets Present performance insights to leadership Coordinate with internal teams or external vendors Identify and fix execution bottlenecks Help scale the marketing function 💻 Requirements Must-Have 5+ years in B2B digital marketing / growth marketing Proven track record driving: Pipeline growth Qualified leads (MQLs/SQLs) Revenue impact Strong experience with: LinkedIn Ads Google Ads Meta Ads HubSpot (or similar CRM) Experience managing multi-channel demand generation Strong analytical and reporting skills Excellent English communication (written + verbal) ⭐ Nice to Have Experience in: SaaS Agencies Service-based businesses Exposure to: Outbound marketing Sales enablement workflows Experience mentoring or leading teams Strong understanding of: B2B attribution Funnel optimization Conversion rate optimization (CRO) 🧠 What Makes You a Strong Fit You think in revenue, not vanity metrics You combine strategy + execution You are highly data-driven You take ownership of outcomes You move fast and iterate aggressively You understand long B2B sales cycles 📅 What You’ll Be Doing Daily Review campaign and funnel performance Optimize paid and outbound campaigns Analyze CAC, CPL, conversion rates, and ROI Improve landing pages and messaging Build and test new growth experiments Align with sales on pipeline quality In short: You own the engine that drives pipeline, customer acquisition, and revenue growth. 📊 KPIs (What Success Looks Like) Growth in MQLs and SQLs Lower CAC and improved ROI Increased pipeline contribution from marketing Higher conversion rates across funnel stages Scalable and consistent campaign performance 🌟 Why This Role Stands Out High ownership, high impact role Direct influence on revenue and growth Multi-channel marketing exposure Work closely with leadership Strong growth path into: Head of Marketing Growth Lead Marketing Director 🧪 Interview Process Initial Screening Recruiter Interview Strategy & Growth Discussion Client Interview Offer & Onboarding 👉 Apply Now If you: Know how to turn marketing into pipeline Enjoy building and scaling growth systems Thrive in fast-paced, performance-driven environments This role is a strong fit for marketers who want ownership, impact, and real growth outcomes.