Senior Digital Activation Manager (m/f/d)

About Redcare Pharmacy: As Europe’s No.1 e-pharmacy Redcare Pharmacy is powered by passionate teams and cutting-edge innovation. We strive to create a healthy collaborative work environment where every employee feels valued and inspired to contribute to our vision “Until every human has their health”. If you’re seeking a career that offers purpose and aligns with your values join us and start your #Redcareer today. About the role: The Senior Digital Activation Manager owns the hands-on setup, monitoring, and optimization of Retail Media campaigns across Sponsored Products as well as Paid Social and Programmatic channels (offsite). Acting as the central link between Campaign Managers and technical campaign execution, the role translates media plans into precise campaign setups, ensures defined campaign objectives are met, and is the team's subject matter expert for platforms and activation best practices. About your tasks: Own the end-to-end setup, activation, and optimisation of Retail Media campaigns across Sponsored Products, Paid Social, and Programmatic platforms such as Meta and DV360. Translate media plans into high-quality technical campaign setups , including targeting, bidding strategies, budget allocation, creatives, tracking, and attribution logic. Continuously monitor and optimize campaign performance using KPIs such as ROAS, ACOS, CPC, CPM, CPA, and CVR , identifying opportunities through audience refinements, bid adjustments, creative testing, and placement optimisation. Collaborate closely with Campaign Managers, Ad Tech, and Data teams to ensure accurate tracking, flawless technical implementation, and transparent reporting across all campaigns. Drive operational excellence by contributing to best practices, playbooks, and activation standards , while sharing expertise on Retail Media, Paid Social, and Programmatic innovations with the wider team. About you: You bring 4–6+ years of hands-on experience in performance marketing, paid media, ad operations, or retail media environments. You have strong expertise in Retail Media platforms, Sponsored Products, Paid Social, and/or Programmatic Buying , ideally including tools such as Meta Ads Manager, DV360, Amazon Advertising, or comparable DSPs. You enjoy working with performance data, tracking setups, and campaign optimisation , and know how to turn insights into measurable business impact. You combine a structured and detail-oriented mindset with strong ownership, curiosity for new technologies, and confidence in collaborating with international stakeholders in both German and English. About your benefits: In order to provide you with the best possible support for your individual needs - whether it‘s living a healthy life, having enough time for your family, or developing your skills - we offer a wide range of different, site-specific benefits: Welcome days: We want you to feel at home with us from the very first day. Therefore, we welcome you with our comprehensive onboarding program. Sports: Stay healthy. Profit from a membership (M) package at Urban Sports Club, so that you can take advantage of a huge variety of sport offers. Work from Home: If your job does not require you to be present in the office, we can arrange the place you work from individually - even for up to 20 days a year anywhere in the EU. Personal development: Grow! We support and encourage your individual development through various in- and external trainings. Redcare events: We promote teambuilding through creative team events, and celebrate our successes together at regularly scheduled parties.