Senior Growth Product Manager - Activation & Acquisition

Leadfeeder is a lead generation platform for B2B mid-market companies. We give businesses the clarity to focus their efforts where they'll count most — on the companies that fit their ideal customer profile, show real buying intent, and are actively engaging. No more cold outreach and no more bloated target lists. Just better leads, faster. We are a remote-first European company going through a major transformation: unifying our product suite under a single brand with the clear mission of turning B2B websites into lead generation engines. It's a rare moment to join: the strategy is locked, the ambition is high, and we're building fast. We're going product-led. The next chapter of Leadfeeder's growth depends on how many people discover us, how quickly a visitor becomes a signup, and how quickly a signup reaches the moment of "this is working." That sequence is what this role owns. Position Overview Every Leadfeeder customer starts the same way: they sign up, they install the tracker on their website, and they wait to see who's visiting. Until the tracker is live, the product has no data. Until the user has seen real visitors turn into a real lead, the product has no value. Most of our growth lever lives in that window. Tracker installation rate is the single most important upstream metric for the entire product business. Per-product activation rate — the share of users who reach the value moment in each surface they touch — is the metric that compounds everything downstream: conversion, retention, expansion. Right now, neither of these is owned end-to-end. Marketing brings the traffic. Product Core builds the depth features (Lists, Workflows, scoring, enrichment). But the path from a fresh signup to an activated user across our products is uncovered. That's this role. What you'll be building Signup → tracker installation flow: The first thing every customer does. Faster, more guided, instrumented end-to-end. We measure success in % of signups installed and time-to-installed. Per-product activation paths: Reveal, Target, Lists, Workflows — each has a moment where a user "gets it." You'll define the aha-event for each surface, instrument the funnel to it, and ship the experiments that move the rate. First-touch UX across the product: Empty states, onboarding tours, first-time-user prompts, in-product nudges. Wherever a user encounters a product surface for the first time, that experience is yours. Product-led acquisition opportunities: Explore mechanics to improve Leadfeeder’s distribution and discoverability. Ship them when a hypothesis stands up. Key Responsibilities Own tracker installation rate end-to-end. Define the baseline, instrument the funnel, ship experiments, measure results. Own per-product activation rate across multiple product surfaces. Understand how products work, the underlying jobs to be done, and experiment to get more accounts to value, faster. Explore product-led acquisition. Implement new 0-to-1 ideas to the table to facilitate Leadfeeder’s discovery and distribution and create new acquisition loops. Partner with Marketing on the top-of-funnel handoff. Visitor → signup is the moment Marketing's surfaces meet ours. You'll own the product side of that handoff.