Senior Customer Intelligence Analyst

Teamwork makes the stream work. Roku is changing how the world watches TV Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines. About the team The Content Platform & Intelligence team builds the pipelines, tooling, and intelligence that power Roku's global Sports, Live, and VOD experiences. We ingest and enrich partner catalogs at scale, ensure rights-accurate availability, and feed core platform experiences like Search, Browse, and Recommendations. We obsess over metadata quality, reliability, and performance so viewers can seamlessly discover and watch what they love. About the role Roku is seeking a highly analytical and commercially minded Senior Customer Intelligence Analyst to join the team. This role is ideal for a strategic thinker who is passionate about unlocking customer behavior insights and translating them into tangible business impact. You will excel at analyzing data, developing compelling narratives, identifying key opportunities and risks, and presenting clear recommendations that influence strategic decisions and shared roadmaps across the organization. While you will possess a strong technical foundation for data manipulation and analysis, your primary focus will be on delivering high-impact insights and driving business outcomes. You will also champion analytical efficiency, leveraging cutting-edge AI tools to optimize your workflow. This is a unique opportunity to shape customer strategy and contribute to Roku's growth by turning complex data into actionable, decision-ready outputs. For New York Only - The estimated annual salary for this position is between $127,500 - $170,400 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off. What you'll be doing Partnering directly with Customer Intelligence and Retention leaders to define key business questions, translate them into analytical problems, and deliver decision-ready insights Owning the full analytical lifecycle from scoping business challenges and defining success metrics to extracting and manipulating data using SQL, performing deep-dive analysis, synthesizing findings, and delivering compelling data-driven stories and recommendations Applying a strong understanding of business drivers and Roku's ecosystem to identify strategic opportunities and potential risks Delivering impactful output that goes beyond dashboards, including presentations, interactive reports, and detailed commentaries that drive business action Driving stakeholder alignment by clarifying objectives, assumptions, and decision points, and acting as a trusted advisor to ensure analytical outputs are consumable and directly address business needs Developing and executing efficient SQL scripts to extract, transform, and analyze large datasets, and partnering with Data Engineering and Research Data Scientists to understand underlying data models and ensure data quality Creating dynamic and insightful dashboards, reports, and presentations using tools such as Tableau and Looker that clearly communicate complex findings to both technical and executive audiences Actively utilizing AI tools and packages such as Claude Code, Codex, and other LLM-based assistants to automate data extraction, accelerate analysis, and streamline the generation of high-quality analytical outputs Understanding and leveraging outputs of advanced analytical models, causal inference studies, and segmentation built by more technical data science teams to drive business strategy We're excited if you have 3+ years of experience in a business analyst, customer analyst, or similar analytical role, with a strong track record of driving measurable business impact within a consumer technology, subscription, or streaming environment A strong grasp of business dynamics and how analytical insights translate into strategic value and decision-making Strong hands-on proficiency in SQL for data extraction, manipulation, and analysis Expertise in data visualization tools such as Tableau or Looker, with a demonstrated ability to create impactful and user-friendly dashboards and reports Experience applying AI tools such as LLM-based code assistants to enhance analytical efficiency and optimize workflow Exceptional ability to communicate complex analytical findings and strategic recommendations clearly and persuasively to diverse audiences, including senior leadership A natural curiosity for understanding customer behavior, market trends, and identifying new opportunities and risks through data A collaborative working style and ability to work effectively with cross-functional teams, including product, marketing, engineering, and data science A Bachelor's or Master's degree in Business Analytics, Economics, Statistics, Computer Science, Marketing, or a related quantitative field #LI-BD1 Our Hybrid Work Approach Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy. Benefits Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter. Accommodations Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to [email protected] . The Roku Culture Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet . By providing your information, you acknowledge that you want Roku to contact you about job roles, that you have read Roku's Applicant Privacy Notice , and understand that Roku will use your information as described in that notice. If you do not wish to receive any communications from Roku regarding this role or similar roles in the future, you may unsubscribe at any time by emailing [email protected] .