Senior Creative Strategist & Copywriter

Hello, we’re SURI. We're on a mission to radically transform oral care with beautiful everyday essentials designed for life. Championing high performance and future-focussed design, our award-winning sonic toothbrush transforms an uninspiring chore into an enjoyable daily ritual.

We seek to continually push the boundaries of what is possible and invite honest conversation on our collective journey.

Since launching our sonic toothbrush in 2022, we’ve delighted over 500k customers across the UK, Europe and US. In doing so, SURI has risen to become the highest-rated electric toothbrush on Trustpilot, while achieving B-Corp certification and securing listings in major US and UK retailers. As well as garnering widespread media attention, SURI has also picked up numerous prestigious industry awards including The Grocer Startup of the Year, Red Dot Design Award, and the Marie Claire Sustainability Award.

About the Role

At SURI, digital advertising is central to our growth. It’s the first point of discovery for millions of our future customers, and a core part of how they learn about SURI and our award-winning products. We strive to create advertising that cuts through the clutter, not through clickbait or gimmicks, but through narratives that pique curiosity and tell our story engagingly. We want people to enjoy our ads, feel like they’ve learnt or questioned something, and be motivated to make a change.

As Senior Creative Strategist & Copywriter, you’ll own our advertising creative from concept to execution — leading big-picture ad strategy, shaping our messaging architecture, and producing the kind of work that builds a brand as well as a business. You’ll also manage and mentor our Junior Creative Strategist & Copywriter, setting the creative standard across the team.

This is not a traditional DTC performance role. We’re looking for someone with a strong agency creative foundation who is excited to apply that craft to a high-growth consumer brand.

What You’ll Do

• Lead advertising creative strategy — own the creative direction for ad creative across all channels, including TV/video, upper funnel brand work, and paid social.
• Drive messaging strategy — develop and maintain SURI advertising voice, tone, and messaging frameworks
• Write exceptional copy — produce high-quality scripts, headlines, and ad copy that balance brand and performance
• Manage and develop junior — oversee the Junior Creative Strategist’s output, provide creative direction, and support their development to ensure we build a best-in-class creative function.
• Own ad sequencing and creative feedback — guide editing direction, clip selection, and creative iteration
• Collaborate with channel managers — work closely with the performance and brand team to ensure creative is optimised for results

• 5-6 years of copywriting experience, primarily in a creative agency
• A portfolio that demonstrates genuine creative craft.
• Strong strategic thinking — able to move from brand insight to campaign concept
• Comfortable working on a single brand at depth (vs. juggling multiple clients)
• Ambition to grow into a creative leadership role as the team scales
• Performance marketing knowledge is a plus, but not required — we’ll develop this together

• 25 days annual leave, plus bank holidays and an additional day for your birthday
• Flexible working hours
• Hybrid working - up to 2 days working from home each week
• Bupa Healthcare and Dental Packages
• Income Protection and Life Assurance
• 1 Charity Day per year
• Central London offices- based in London Bridge; a stone’s throw from Borough Market
• 4x “Work from Anywhere” weeks, with no requirement to be in the office those weeks
• Access to our Employee Assistance Programme, which grants free therapy and coaching sessions to all staff
• Monthly social events, organised by different team members
• 5x free toothbrushes every year
• £1000 personal development budget each year, per employee
• Fantastic career opportunities; with the chance to grow as SURI does
• Summer Fridays; 2pm finish across Fridays in July and August
• Fresh fruit and snack orders every week
• Cycle to Work scheme, and Electric Bike Cycle to Work scheme
• Regular product swaps with other fantastic companies

At SURI, we value diversity and welcome applicants from all backgrounds. We look for team members who will positively contribute to our dynamic, passionate culture and believe that an inclusive and diverse work environment is one in which we all thrive.

Please let us know if you require any reasonable adjustments to be made for the recruitment process.