Sales Manager

About Liferaft

Liferaft builds software that helps organizations find, understand, and act on potential risks from publicly available information. Our clients include corporate security teams around the world, including some of the world’s leading organizations. We’re a remote-first company committed to building a high-performing, values-driven team that operates with clarity, discipline, accountability, and care.

Liferaft was recently acquired by global security company Securitas, expanding our ability to deliver intelligence-led security at scale. Together, our technology and security solutions help these organizations protect their people, assets, and operations, making a meaningful impact in the world we live in.

About the Role

Liferaft is looking for an experienced Sales Manager to lead and develop our Account Executive team as we continue to scale our enterprise sales organization. This role is open to candidates based in Canada within the Eastern or Atlantic time zones, with a strong preference for Halifax-based applicants given the concentration of the current sales team and the value of in-person leadership. Periodic travel will be required to support team development, internal collaboration, customer engagement, and industry events.

Reporting to the Director of Sales, this frontline leadership role is focused on driving execution, accountability, coaching, and consistent performance across the sales team. The Sales Manager will be responsible for team performance, execution quality, hiring, development, and helping build a high-performing sales culture.

We are looking for a proven SaaS sales leader with experience managing complex enterprise sales motions, coaching sellers, and driving measurable performance improvement. The right candidate brings strong leadership fundamentals, modern sales discipline, comfort with technology and AI-enabled tooling, and a hands-on approach to helping their team succeed.

What you do as the Sales Manager at Liferaft

• Coaching & Performance Management: Provide structured coaching that improves individual seller effectiveness across discovery, qualification, deal strategy, stakeholder management, evaluation execution, negotiation, and closing. Actively manage performance, reinforce expectations, and drive measurable improvement across the team while building a culture of accountability, preparation, and continuous development.
• Forecasting & Pipeline Management: Maintain a high level of visibility into pipeline health, deal progression, forecast accuracy, and execution risk. Run disciplined pipeline and deal inspection processes that improve predictability, decision-making, and overall execution quality.
• Execution Excellence: Establish and reinforce strong sales fundamentals, consistent deal management practices, thoughtful account strategy, and operational discipline. Lead the team to execute effectively in complex, multi-stakeholder enterprise sales environments.
• Hiring & Team Development: Lead the hiring, evaluation, and selection process for new Account Executives as the team grows. Play a key leadership role in onboarding, ramping, training, and developing new team members in partnership with enablement and revenue leadership.
• Cross-Functional Partnership: Work closely with Revenue Operations, Marketing, Customer Success, and Solution Engineering to ensure the Account Executive team has the support, resources, and alignment needed to execute at a high level.
• Technology & Productivity Enablement: Leverage modern sales technology, AI-enabled tooling, and data-driven insights to improve team efficiency, visibility, coaching effectiveness, and sales execution.
• Leadership Presence: Support the team in customer-facing environments, internal planning sessions, and industry events as needed. Help foster a high-performance culture that is collaborative, engaged, and aligned around shared success.

What You Need to Get the Job Done

• 5+ years of SaaS sales experience, including 3+ years in a frontline sales management capacity, managing complex enterprise sales motions with multi-stakeholder buying processes and six-figure deals.
• Demonstrated coaching and performance management track record, including setting clear expectations, driving accountability, and improving seller execution.
• Strong forecasting, pipeline inspection, and deal management discipline
• Demonstrated ability to recruit, assess, hire, and develop high-performing sales talent
• High degree of comfort with sales technology, CRM platforms, modern sales tooling, and AI-enabled productivity tools
• Strong operational mindset with the ability to combine strategic thinking with hands-on execution
• Excellent communication, leadership, and interpersonal skills

Why Liferaft?

At Liferaft, we believe that our people are our greatest asset. We’re a collaborative, supportive team that values fresh thinking and works together to build and improve how we operate. Because of that, we put real focus on making sure our total rewards reflect the value our team brings, with ongoing reviews to keep them competitive, fair, and meaningful as the market and our company evolve.

We offer our team:

• Competitive compensation plan
• Flexible PTO – Our team is encouraged to take a minimum of 15 days/year with no cap beyond
• Hybrid workplace with flexible working hours
• Health & Dental Benefits (Medavie Blue Cross)
• 80% employer paid benefits
• Orthodontic coverage for minor dependents
• Comprehensive mental health coverage, up to $3,000 per year, available for employees and dependents
• Free access to EAP, Greenshield and a variety of physical and mental health services via wellness platform
• $750 Yearly Lifestyle Subsidy
• Monthly cell phone reimbursement
• Monthly parking reimbursement when working from our office
• Company-sponsored social events and team-building activities
• Strong culture of employee recognition
• Monthly peer-nominated “Cheers” awards with gift card draws
• Quarterly Performance Awards recognizing exceptional impact, collaboration, and innovation
• Diversity, Equity & Inclusion Committee
• Authentic, engaged team, who value work life balance

We're building a company future generations can be proud of. Diversity at Liferaft means fostering a workplace in which individual differences are recognized, appreciated, respected and responded to in ways that fully develop and utilize each person's talents and strengths. We welcome all qualified applicants regardless of race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, disability, or any other protected characteristic.

This hiring process may use AI-supported tools to assist with application screening and evaluation. This is a newly created role within the organization.