Sales Executive

Sales Executive Joining us means becoming part of an ambitious, high-performance London GTM team where accountability, commercial acumen, and strategic thinking are valued. SteelEye is a fast moving RegTech (Regulatory Technology) start-up that is helping financial companies (e.g. banks, investment firms, brokers, hedge funds, and asset managers) meet their obligations under various global financial regulations. Our work enhances financial compliance, prevents market abuse, and promotes trust in the financial markets. Our people are passionate about leveraging data and technology to make this happen. We’re hiring a Sales Executive to drive new business across EMEA Mass Market, selling SteelEye’s Comms Surveillance and Trade & Voice solutions. You’ll be a key member of our London GTM team, partnering closely with Marketing to generate and convert qualified pipeline. PRIMARY RESPONSIBILITIES INCLUDE: Own the full new-business sales cycle for our Mass Markets accounts across EMEA, from first meeting to close. Build and maintain a healthy pipeline within your assigned segment, leveraging Marketing support. Apply a structured qualification approach (e.g. MEDPICC) to qualify and disqualify opportunities efficiently. Run discovery to understand client workflows, pain points, and regulatory/compliance context; map value to SteelEye’s Comms Surveillance and Trade/Voice capabilities. Lead compelling product discussions and coordinate internal resources (e.g., Product, Solutions Engineering, Legal/InfoSec as needed) through the deal process. Manage multi-stakeholder buying groups, build consensus, and progress deals in a consultative manner. Forecast accurately, maintain CRM hygiene, and communicate risks/issues early. Negotiate commercials within agreed parameters, closing deals typically up to ~£50k ARR. Capture market feedback and share learnings with Product/Marketing to strengthen messaging and GTM execution. Partner with post-sales teams to ensure a smooth handover and set customers up for long-term success. KEY SKILLS AND EXPERIENCE: 4+ years quota-carrying B2B software sales experience. Able to demonstrate consultative, value based selling and strong discovery skills. Experience with multiple stakeholders. Proven experience selling into hedge funds and/or financial services. Track record of closing new business deals up to ~£50k ARR (and managing multiple opportunities in parallel). MEDPICC experience desirable Strong discovery, stakeholder management, and commercial negotiation skills. Comfortable operating in regulated environments; familiarity with compliance is a strong advantage. Strong written and verbal English communication skills. Clear, confident presentation and storytelling London-based (hybrid) with willingness to cover EMEA accounts. WHY THIS ROLE IS RIGHT FOR YOU: This role offers the opportunity to take ownership of new business growth across EMEA within a high-impact, revenue-generating segment of a fast-scaling RegTech company. As a Mass Market Sales Executive, you’ll operate at the intersection of financial services, technology, and regulation working directly with hedge funds and other regulated firms to solve complex compliance and surveillance challenges through SteelEye’s Comms Surveillance and Trade & Voice solutions. You will manage the full sales lifecycle, engaging senior stakeholders across compliance, risk, and technology functions, and applying a structured, consultative methodology to drive predictable, high-quality revenue. With strong alignment to Marketing and cross-functional collaboration with Product and Engineering you’ll play a visible role in shaping both pipeline generation and deal execution in the region. Joining our team means becoming part of an ambitious, high-performance London GTM team where accountability, commercial acumen, and strategic thinking are valued. You’ll gain exposure to regulated market dynamics across EMEA, refine enterprise selling capabilities within complex buying groups, and contribute directly to the company’s continued expansion in global financial markets. Following the merger of FundApps and SteelEye, we are building a global RegTech platform that spans the full compliance lifecycle - combining regulatory reporting, monitoring, surveillance and analytics into a single, unified solution. This creates a unique opportunity for our Sales Executives to operate across a broadened product suite, selling solutions that serve both buy-side and sell-side financial institutions, including asset managers, hedge funds and banks Interview Process: The interview process is structured to assess candidates thoroughly across various competencies and skills relevant to the role. Here's a description of each stage: Introductory call with our HR Team First Stage Overview Interview with Head of Sales Final Interview and Presentation to senior members of our GTM team About SteelEye: SteelEye is a dynamic B2B FinTech company dedicated to enabling financial institutions, including banks, investment firms, brokers, hedge funds, and asset managers, to efficiently and accurately meet their regulatory obligations under various global financial regulations. As the finance industry’s pioneering integrated trade and communications surveillance solution, SteelEye empowers financial firms with data-driven tools and comprehensive insights, all from a single platform, allowing them to focus on what truly matters. At SteelEye, we pride ourselves on fostering a diverse, equitable, and inclusive workplace where everyone's contributions are valued. We are committed to being an inclusive employer, embracing individuals of all races, religions, gender identities, sexual orientations, national origins, ages, socioeconomic statuses, medical conditions or disabilities, and other protected statuses. We actively seek talent from diverse backgrounds, experiences, personalities, and perspectives, believing that our differences drive innovation and success. Team Sales Locations London Office Remote status Hybrid About SteelEye We are a fast-moving RegTech scale-up on a mission to help establish and maintain trust in the financial markets by making it easy for firms to accurately comply with regulation. Founded in 2017 Co-workers Over 100 Turnover £15 million