Sales Development Associate I

MRI is looking for a high-calibre Outbound Sales Development Representative to join our Asia commercial team. You will work in direct 1:1 partnership with an Account Executive , owning a clearly defined set of target accounts within a tightly scoped go-to-market strategy. Your job is to help open doors into the right accounts, with the right message, at the right time . You will research target organisations, understand their business context, and initiate thoughtful, well-prepared outbound outreach across phone, email and social channels. While you are not expected to be a product expert on day one, there is a clear expectation that you develop a strong working understanding of what we sell, why it matters, and where it delivers value . This role suits someone who is commercially curious, articulate, disciplined, and ambitious , and who wants to build a long-term career in B2B technology sales. Key Responsibilities Account-Aligned Prospecting & Outreach Work in 1:1 alignment with an assigned Account Executive, targeting a defined list of strategic accounts. Research target organisations, map key stakeholders, and understand business context, priorities, and pain points before any outreach. Multi-thread into target accounts by engaging multiple personas across different functions and seniority levels. Execute thoughtful outbound activity (calls, email, LinkedIn) aligned to agreed account plans – no spray and pray . Support account expansion motions within existing customers as well as net-new opportunities. Lead Qualification & Opportunity Creation Engage inbound and marketing-generated leads promptly (within agreed SLAs). Qualify prospects using structured qualification framework, assessing confirmed business pain, fit to MRI's solutions, decision-making process, urgency/timeline, and budget awareness. Prepare a standardised handoff brief for every qualified meeting, including prospect context, confirmed challenges, stakeholders involved, and any objections or concerns surfaced. Own the show-rate: send confirmation sequences, manage calendar logistics, and re-engage no-shows within 24 hours. Manage recycled or stalled leads through defined re-engagement cadences to nurture the high-potential leads until they are ready to buy. Schedule high-quality discovery meetings that progress real opportunities. Market & Account Intelligence Build a working understanding of the commercial real estate and property technology landscape in Asia. Capture insights from conversations in CRM to strengthen account strategies. Identify relevant triggers such as portfolio growth, regulatory change, systems refresh, or transformation initiatives. Operational Excellence Maintain clean, accurate and detailed CRM records. Use sales and marketing tools consistently to manage activity, follow-up and pipeline progression. Collaborate closely with Sales, Marketing and Regional Leadership to stay aligned with GTM priorities. Continuous Development Actively build knowledge of MRI’s solutions and the business problems they solve. Develop best-practice skills in business communication, discovery, qualification and objection handling. Own your personal development plan: identify skill gaps, set quarterly growth goals, and actively seek coaching. Your manager will support you, but the initiative starts with you. Share learnings, winning sequences, and prospect insights with the broader SDR team through regular team sessions. Seek and apply coaching with a mindset of continuous improvement. Tools You’ll Use Salesforce, Salesloft, Sales Navigator, ZoomInfo, Teams, Microsoft Outlook and others What Success Looks Like You consistently generate high-quality meetings that convert into real pipeline. Account Executives trust the opportunities you create. Your outreach is informed, relevant and professional—never random. CRM data is clean, current and adds value to forecasting and account planning. You are seen as a commercial partner , not just a lead source. Experience & Capabilities We care more about capability and mindset than years on a CV. That said, you likely bring: 6–12 months’ experience in B2B sales, SDR, inside sales or a related commercial role. Strong written and spoken business English (selling into business-English markets across Asia). Confidence speaking with professionals at different levels of seniority. Experience using a CRM and modern sales tools (or the ability to learn quickly). High attention to detail and a disciplined approach to follow-up and process. What We’re Really Looking For Commercial curiosity – you want to understand how businesses work, not just pitch features. Professional pride – you care about the quality of your work and conversations. Coachability – you take feedback seriously and apply it. Accountability – you own your outcomes, data and commitments. Ambition – this is a stepping stone, not a final destination. Why MRI MRI Software is a global leader in real estate technology, with a strong and growing presence across Asia-Pacific. We invest in our people, value thoughtful selling, and reward outcomes, not noise. This role offers: Exposure to enterprise-grade customers across Asia. Direct mentorship from experienced Account Executives. Clear development pathways into Senior SDR, Account Executive, or broader commercial roles. A professional, collaborative sales culture that values quality over volume. Benefits: Career growth opportunities in a diverse and supportive environment Competitive salary package Prime office location (Ortigas – close to MRT, restaurants, banks) Hybrid working arrangement (2 days WFH) HMO coverage with 1 free dependent from day 1 Free 24/7 gym access (Ortigas & Makati) 20 days annual leave (including 5 convertible to cash) Additional benefits About Us From the day we opened our doors, MRI Software has built flexible, game-changing real estate software that powers thriving communities and helps make the world a better place to live, work and play. Fulfilling that mission is only possible because of one thing: exceptional people. People like you! Our people-first approach to PropTech is defining a new industry standard for client experiences that, quite frankly, can’t be duplicated. Experiences that deliver real value every day. And we know those experiences begin with our people. We believe MRI is more than just a workplace; it’s a connected community of people who truly feel they belong. Whether we’re investing in employee resource groups or providing tailored resources for each person to reach their full potential, we’re passionate about creating a work environment that makes you excited to show up every single day. At MRI, one of our core values is to strive to amaze. From the intelligent solutions we create to the culture we cultivate, that’s our goal every day. Because that’s what industry leaders do. Whether you’re joining as a new Pride member or rejoining us after a short time away, your talent is vital to us, our partners and our clients. Amazing growth requires amazing employees. Are you up to the challenge? We know confidence gap and imposter syndrome can get in the way of meeting remarkable candidates, so please don’t hesitate to apply. We’d love to hear from you! MRI is proud to be an inclusive employer. We welcome and celebrate diversity across all backgrounds, including ethnicity, religion, sexual orientation, gender identity, disability, age, military, veteran status and more. We believe that Belonging is a direct result of Diversity, Equity, and Inclusion. Those values are woven into the fabric of who we are and are foundational to our continued success. Come and see for yourself!