Regional Marketing Manager

Regional Marketing Manager Lead a diverse marketing team to build clear plans, grow users and revenue, optimize campaigns, and elevate loyalty programs. Hands-on, collaborative, data-driven, and client-focused. We usually respond within three days JOB RESPONSIBILITIES: To lead and manage the marketing team (overseeing daily tasks, mentoring, ensure successful execution to achieve desirable results) Generate comprehensive Marketing Plan (yearly, monthly), setting clear objectives, detailed strategies, work allocation, budgets, timelines, and measurable KPIs Develop and implement comprehensive marketing strategies to drive user acquisition, engagement, retention, and revenue growth Oversee each marketing campaign & evaluate its effectiveness (Conversion, CPA, FTD, affiliates %, etc) To enhance and optimize current loyalty and VIP programmes by designing innovative tier-based reward structures, personalized experiences, and exclusive perks to better engage and retain high-value players Hands-on executing and optimising all marketing channels and activities (organic + paid), including but not limited to Facebook, Instagram, Telegram, Google, YouTube, and TikTok. This includes creating engaging content and monitoring performance metrics. Engage with Influencers/KOLs if required Conduct Research on Competitors Activities, New AI Trends, New tools etc Hands-On Graphic Design and Basic Video Editing Skills Required Coordinate Ordering of Physical Marketing Collateral and Corporate Gifts (POSMs) Follow up with Customer Satisfaction Surveys project Collaborate cross-functionally with Creatives, Customer Service & IT team, as well as externally with Suppliers / Partners Pursue new & Manage relationships with Affiliates / Partners and negotiate deals to expand reach and drive traffic Serve as a key client-facing representative to present marketing strategies, campaign outcomes, and performance insights to clients, ensuring clear and professional communication Act as the primary liaison to gather client requirements, understand business needs, manage expectations, and ensure marketing initiatives align with client goals Budget Management: Oversee marketing budgets, ensuring cost-effective allocation of resources Provide regular reports to senior management JOB REQUIREMENTS: Bachelor’s Degree in Marketing, IT, or related fields preferred 6 - 10 Years of relevant experience required (with iGaming experience is a plus) Native in both English and Mandarin is a MUST (Copywriting required) Must Be Tech-Savvy (please do not apply if your computer skills are limited) Experience with Social Media or CRM Tools is a plus Self-Motivated with the Ability to Learn New Digital Skills or AI Independently Highly Organized & Meticulous to details are important Creative and Open-Minded Department Marketing Role Marketing Locations Kuala Lumpur Remote status Fully Remote Monthly salary MYR7,000 - MYR10,000 Employment type Full-time Employment level Executive / Senior Level Work Days Monday to Friday Working Hours 9:00am - 6:00pm About UpGrowth HR Sdn. Bhd. UpGrowth HR Sdn Bhd , headquartered in the vibrant commercial center of Kuala Lumpur, Malaysia, has emerged as a leading player in the BPO industry for SME, specializing in HR outsourcing, Telemarketing, Customer Experience, Finance & Accounting services, Cosec and other services. Founded in 2023 by Jason W, the company was established to address the evolving needs of modern businesses by offering specialized outsourcing solutions. Founded in 2023 Coworkers About 50