Living in a Bubble
is a fast-growing e-commerce brand specializing in premium campervan accessories. Operating in
Australia, the USA, Canada, and Germany
, we empower van-lifers and adventurers with products that blend innovation, durability, and thoughtful design.
We are looking for an
E-Commerce Marketing Manager
to own our marketing strategy end-to-end, scale paid and organic channels, and elevate our global brand presence. This role is critical to our next stage of growth and requires someone who can balance
performance-driven execution
with
long-term brand building
. You will manage a
full-time marketing team of at least three specialists
across acquisition, creative, and retention.
Key Responsibilities
Performance Marketing
Lead and optimize paid campaigns across
Meta, Google, TikTok
, and other emerging platforms
Scale profitable acquisition and retargeting funnels (US & AU focus).
Manage full-funnel performance with weekly KPI reporting.
Brand & Growth Strategy
Define and execute strategies that increase
brand awareness, community engagement, and brand search volume
.
Champion our brand voice within the vanlife and adventure community.
Data & Analytics
Own marketing KPIs across MER, ROAS, CAC, LTV, AOV, and revenue contribution.
Use
GA4, Shopify Analytics
, and attribution tools to inform decisions and forecast results.
Creative Direction
Collaborate with the content and creative teams on hooks, messaging, UGC concepts, landing pages, and storytelling aligned with the outdoors and vanlife lifestyle.
Customer Journey Optimization
Improve conversion funnels from acquisition to retention.
Partner with CX and product to elevate the on-site shopping experience.
Budget Ownership
Manage and allocate marketing budgets for maximum efficiency and return.
Cross-Functional Collaboration
Work closely with operations, logistics, and product teams to align campaigns with inventory, launches, and business priorities.
Success Metrics (KPIs)
You will be measured on:
Revenue Growth
— contribution to topline sales across all channels
Blended ROAS
— efficiency of overall paid media performance
MER (Marketing Efficiency Ratio)
— total marketing spend vs total revenue
Brand Search Volume
— growth in branded, non-branded, and category-level search demand
4+ years
as a Marketing Manager (or above) in a
DTC e-commerce
environment
Hands-on Shopify experience
(required)
Experience managing a team
of at least 3 members
Direct experience marketing to the US market
(AU experience is a bonus)
Proven ability to scale Meta and Google campaigns profitably
Strong analytical and data interpretation skills
Comfortable with creative strategy, funnel optimization, and rapid experimentation
Excellent communication and project leadership skills
Passion for adventure, travel, or the outdoors is a big plus
Competitive compensation package
Annual leave + sick leave + biannual performance bonus
Direct ownership of marketing strategy and creative direction
Join a fast-growing global brand in a booming outdoor category
Work with a passionate international team and help shape the future of vanlife gear