Product Marketing Manager

Job Description This is a remote position. Negentrix Holding is an educational company with a mission to help people integrate into Germany through practical education and employment. We operate three schools — IT Career Hub, DWW Akademie, and Beam Institute of Technology — where we train students for in-demand professions and support them all the way from choosing their career path to securing their first job. Our audience consists of people for whom German is not their native language, but Germany is their new home. We know how to help them become part of society and succeed professionally. We pride ourselves on our friendly and collaborative atmosphere, where every team member is valued and makes a meaningful contribution to the success of our company. Our team is made up of highly qualified EdTech professionals who bring their knowledge and experience to create superior educational programs and inspire our students. What you will be responsible for: ● managing key funnels and conversion metrics: analyzing the user journey from the first click to purchase, identifying bottlenecks, and launching hypotheses to improve conversion rates; ● identifying gaps in current user journeys, setting tasks for landing page, offer, and nurturing mechanism tests together with marketing, design, and sales teams; ● building strong synchronization between Marketing, Product, and Sales: collecting insights from the sales team (objections, customer pain points, buyer profiles) and translating them into acquisition, content, and product launch decisions; ● participating in launches of new features, courses, and major internal launches within existing brands; ● developing and regularly updating the communication framework for flagship products: key messaging, JTBD, pain points, message hierarchy, and value proposition; ● ensuring that offers across landing pages, creatives, email communications, and sales scripts remain consistent and aligned with the motivations of the target audience; ● working in a hypothesis-driven growth environment: testing ideas, measuring results, and scaling initiatives that positively impact revenue; Requirements ● 3–4 years of experience in marketing / PMM / growth / product marketing, preferably in EdTech, SaaS, or products with a long sales cycle and high ticket size; ● strong understanding of marketing analytics and product metrics: CPL, ROMI, CR1 / CR2, funnel conversion metrics; ● ability to make data-driven decisions even when datasets are limited or imperfect; ● deep understanding of the following chain: audience → message → product → landing page → target action; ● experience conducting custdev interviews, JTBD interviews, competitor analysis, and deep audience segmentation based on pain points and jobs-to-be-done rather than demographics alone; ● strong project management skills: ability to manage multiple workstreams, build processes, document decisions, and ensure organized delivery; ● confident use of tools such as Jira / Asana, GA4 / Amplitude (basic level), Figma (reviews and prototypes), Notion, and customer research / survey tools; ● AI literacy is mandatory: ability to use AI tools for research, insight synthesis, hypothesis generation, and workflow acceleration; ● native-level Russian (C2) and English proficiency at B2 level or higher; ● high level of autonomy, ability to confidently defend ideas before stakeholders, and ability to work cross-functionally. Benefits ● work with a smart, impactful EdTech product; ● fully remote work from all over the world (excluding Russia & Belarus); ● contract with a German company; ● monthly compensation of €2000–2500; ● access to courses offered by our educational center; ● paid vacation days and sick leave allowance; ● opportunity to work in a flexible startup environment where professional and career growth are highly valued; ● all the necessary tools and resources to build strong cases and grow together with the project.