Product Marketing Manager

Who We Are Teroxx is an innovative digital asset boutique operating at the intersection of finance and technology. We are a MiCA-Licensed Crypto-Asset Service Provider (CASP) in the EU, focused on creating secure, user-centric, and data-driven digital solutions that empower both private and institutional clients. Our products and services span exchange, advising on crypto-assets, portfolio management, custody, and market analytics — designed to bring transparency, efficiency, and reliability to the rapidly evolving world of digital assets. About the Role We are seeking a creative and analytically minded Product Marketing Manager to join our international team. In this role, you will be the strategic bridge between our product and go-to-market functions — translating complex digital asset offerings into compelling narratives that resonate with both private investors and institutional clients. You will own product positioning, messaging, and launch strategies across Teroxx's full product suite — from trading and portfolio management to compliance and custody tools. This role is ideal for a data-driven marketing professional with a passion for fintech and regulated digital finance who thrives at the intersection of strategy, storytelling, and execution. Your Key Responsibilities Product Positioning & Messaging Develop and maintain compelling positioning, value propositions, and messaging frameworks for all Teroxx products and services. Translate complex crypto and fintech concepts into clear, accessible narratives for diverse audiences — from retail investors to institutional clients. Ensure consistent brand voice and messaging across all product touchpoints and channels. Go-to-Market Strategy Plan and execute product launch campaigns in close collaboration with product management, design, compliance, and sales teams. Define target segments, buyer personas, and market entry strategies for new features and product updates. Coordinate cross-functional launch readiness, including sales enablement materials, training, and support documentation. Content & Campaign Management Create and oversee high-quality marketing content — including landing pages, product one-pagers, case studies, video scripts, and email campaigns. Develop educational content that demystifies digital assets, MiCA compliance, and Teroxx's unique product ecosystem. Manage content calendar and multi-channel campaigns across web, email, social media, and partner channels. Market & Competitive Intelligence Conduct ongoing market research and competitive analysis to identify trends, opportunities, and positioning gaps in the digital asset landscape. Monitor competitor messaging, product launches, and marketing activities to inform strategy. Gather and synthesize user feedback, sales insights, and data analytics to continuously refine marketing approaches. Performance & Analytics Define and track key marketing KPIs (e.g., conversion rates, campaign ROI, user acquisition, engagement metrics) to measure effectiveness. Use data-driven insights to optimize campaigns and report results to leadership and stakeholders. Leverage CRM and analytics tools to support pipeline growth and retention goals. Stakeholder Collaboration Work closely with the Product Manager and Business Analysts to deeply understand product roadmaps and upcoming features. Partner with compliance and legal teams to ensure all marketing materials align with MiCA, AML, and relevant regulatory requirements. Present marketing strategies, campaign results, and roadmaps to senior leadership. Qualifications & Experience Required 3+ years of experience in product marketing, growth marketing, or related roles within fintech, crypto, or financial services. Proven ability to develop product messaging and positioning for complex, regulated financial products. Strong written and verbal communication skills in English — ability to simplify and communicate technical concepts with clarity and impact. Experience planning and executing multi-channel go-to-market campaigns. Analytical mindset with hands-on experience using marketing analytics and CRM tools. Familiarity with Agile development environments and cross-functional collaboration. Preferred Background in digital assets, blockchain technology, or regulated crypto environments. Understanding of MiCA, AML, or similar EU financial regulatory frameworks. Experience with B2B and B2C marketing in a fintech or trading context. Proficiency in marketing automation platforms (e.g., HubSpot, Marketo) and analytics tools (e.g., Google Analytics, Mixpanel). Marketing certifications (CIM, AMA, HubSpot, or equivalent) are an advantage. Why Join Us: Work on impactful marketing initiatives at the cutting edge of crypto and fintech. Be part of an international, collaborative, and growth-oriented team shaping the future of regulated digital finance. Play a crucial role in achieving a landmark regulatory milestone that will shape the future of our company. Opportunities for professional growth and career advancement within a rapidly evolving industry. Attractive Compensation Package – Competitive salary aligned with experience and market standards Supportive & Collaborative Culture – Work in a friendly, team-oriented environment Modern Workplace – Enjoy state-of-the-art offices designed for comfort and productivity Flexible Work Model and Working hours, the role operates under a hybrid model, combining remote and on-site work, and potential for remote work. Direct exposure to a fully MiCA-licensed CASP environment — rare and highly valuable expertise. Strong Team Ethos – Be part of a motivated team that values cooperation and shared success Teroxx’s standard policy to undertake various background screening checks on all applicants to whom a conditional job offer is made. Teroxx will only ask applicants to disclose further information and/or documentation when a conditional job offer is made. Disclaimer: All personal information collected during the application process will be used for recruitment-related purposes only. Please refer to our Personal Data Privacy Policy at https://teroxx.com/legal/privacy-policy for details on how we handle personal information relating to job applicants.