Principal Application Product Manager - Customer Success

Company Overview Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM). What you'll do As a Principal Applications Product Manager, you own the customer experience application capabilities that dictate the post-sales lifecycle, data foundations, and retention platforms. You operate as the primary product lead for high-impact initiatives, driving the Agentic AI Roadmap across Onboarding, Customer Health Monitoring, Digital Success (Tech Touch), Renewals, and Expansion business processes. You will influence Net Revenue Retention (NRR), churn mitigation, and operational efficiency across Customer Success Managers (CSMs), Support, and Account Management teams. This role requires fast context building, strong partnership with CS Operations and Engineering, and hands-on ownership from problem definition through delivery. This position is an individual contributor role reporting to the Sr. Director, Customer Success Applications. Responsibility Develop a multi-year technology roadmap for Customer Success (CS) and Support, encompassing CRM, Helpdesk, Customer Health, and Knowledge Base systems that aligns with company growth goals (e.g., retention, NRR, CSAT) and prioritize implementing high-impact use cases leveraging Generative AI (GenAI) and agent-based solutions Act as the strategic partner to Customer Success and Support organizations Translate their business goals (e.g., "reduce time-to-resolution by 20%") into technical product requirements and system capabilities Evaluate the market for 3rd party tools (e.g., Gainsight, Totango, Intercom) versus building proprietary features. Manage vendor relationships and integration strategies Map end-to-end customer journeys (from onboarding to renewal) to identify process bottlenecks Design system improvements that minimize "swivel-chair" operations for agents Lead the strategy for a "360-degree Customer View" Ensure data flows seamlessly between Sales (CRM), Product (Usage Data), and Support (Tickets) so CSMs have a single source of truth Define success metrics for the platform itself (e.g., Internal NPS, Agent Utilization Rate, Ticket Deflection Ratio) and drive adoption of new features among internal teams Manage the product lifecycle, including sprint planning, backlog grooming, and prioritizing work based on maximizing ROI and business impac which includes the ability to configure systems to align with evolving business requirements Oversee the rollout of new tools and processes Ensure that technology changes are accompanied by adequate training and enablement for the CS/Support teams Shield engineering from ad-hoc operational tweaks by rigorously prioritizing the backlog based on ROI (e.g., "Feature X saves 5 hours per project") Job Designation Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation) Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law. What you bring Basic 15+ years in Product Management, with at least 5+ years managing internal tools, B2B SaaS platforms, or CRM/CS systems (Salesforce Service Cloud, Zendesk, Gainsight, etc.) Experience with API integrations, data warehousing (Snowflake/BigQuery), and identity management with the ability to architect data flows Experience implementing or experimenting with ML/AI features (e.g., chatbots, sentiment analysis, predictive modeling) Preferred Passion for sitting with support agents and CSMs to understand their daily frustrations and are passionate about making their work lives easier Wage Transparency Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience. Based on applicable legislation, the below details pay ranges in the following locations: California: $212,100.00 - $342,650.00 base salary This role is also eligible for the following: Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance. Stock: This role is eligible to receive Restricted Stock Units (RSUs). Global benefits provide options for the following: Paid Time Off: earned time off, as well as paid company holidays based on region Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment Retirement Plans: select retirement and pension programs with potential for employer contributions Learning and Development: options for coaching, online courses and education reimbursements Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events Life at DocuSign Working here Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal. We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live. Accommodation Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at [email protected]. If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at [email protected] for assistance. Applicant and Candidate Privacy Notice States Not Eligible for Employment This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming. EEO Statement It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category. 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