Performance Marketing Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone. Our client is a growing direct-to-consumer brand focused on building an elevated ecommerce experience and improving how customers discover, shop, and convert online. As the company continues scaling its digital presence, they are investing in conversion rate optimization, site merchandising, and performance-driven ecommerce strategies to improve customer experience and drive measurable growth. Location Fully remote | 9 AM - 5 PM EST Role Overview The Performance Marketing Specialist will own the performance, optimization, and day-to-day management of the company’s direct-to-consumer website. Reporting to the Head of Growth, this role will focus heavily on conversion rate optimization, A/B testing, product launches, PDP optimization, and site merchandising. The ideal candidate is analytical, hands-on with Shopify, highly organized, and passionate about improving ecommerce performance through data-driven testing, customer insights, and strategic onsite experiences. Key Responsibilities Ecommerce Performance & CRO Own site performance and conversion rate optimization (CRO) strategy and execution. Develop testing hypotheses, run A/B tests, and implement learnings using tools such as Optimizely, Convert, or similar platforms. Identify opportunities to improve conversion, customer experience, and onsite engagement. Analyze ecommerce performance data and provide insights to inform optimization priorities. Product Pages & Merchandising Maintain and update product detail pages (PDPs) across the ecommerce site. Manage new product launches and ensure accurate, optimized product presentation. Own site merchandising strategy to ensure key products are strategically showcased. Support ongoing improvements to onsite product discovery and shopping experience. Ecommerce Operations & Collaboration Partner with the web development agency to maintain site quality, performance, and upgrades. Collaborate with marketing, product, and customer teams to align the ecommerce experience with broader business initiatives. Support day-to-day ecommerce operations and ongoing website improvements. Qualifications Experience 3–6 years of ecommerce experience, ideally within a DTC beauty or wellness brand. Hands-on experience with CRO and A/B testing platforms. Strong Shopify experience managing day-to-day ecommerce operations. Experience with GA4 ecommerce analytics and reporting. Experience with Amazon Seller Central is a plus. TikTok Shop experience related to merchandising tasks is preferred. Skills Strong analytical and problem-solving abilities. Deep understanding of ecommerce best practices, customer behavior, and conversion optimization. Ability to interpret data and translate insights into actionable improvements. Highly organized with strong attention to detail. Comfortable collaborating cross-functionally in a fast-paced environment. Strong communication and project management skills. What Success Looks Like Conversion rate improvements driven by disciplined testing and optimization. Successful execution of product launches and PDP enhancements. Measurable improvements in ecommerce performance and customer experience. Strong cross-functional collaboration that supports business growth and site performance. Opportunity This is an exciting opportunity to join a growing DTC brand and take ownership of a key ecommerce function with direct impact on conversion, customer experience, and revenue growth. The Ecommerce & CRO Manager will work closely with growth leadership while helping shape the onsite shopping experience through testing, merchandising, and data-driven optimization initiatives. For someone passionate about ecommerce performance, customer behavior, and CRO strategy, this role offers strong visibility, ownership, and the opportunity to drive meaningful business results. Application Process: To be considered for this role these steps need to be followed: Fill in the application form Record a video showcasing your skill sets