ABOUT THE ROLE
We're hiring a Performance Marketing Manager to drive paid acquisition across multiple brands in the Company portfolio. This is a data-first role: you'll own the numbers, build the dashboards, run the experiments, and prove what's working — campaign by campaign, brand by brand.
Many of our brands are in the 0-to-1 stage: launching, finding product-market fit, identifying the channels and audiences that will scale. We need someone who can take a brand from zero, validate what works, and build the foundation for growth — not just optimize what already exists.
ABOUT US
We are a US-based investment fund operating a portfolio of consumer brands across real estate, lending, hospitality and emerging categories. We run an in-house Marketing Studio — a small, remote team that operates like a sharp internal agency for our brand portfolio.
Some of our brands are mature, some are launching, all of them need data-driven paid acquisition to grow.
WHAT YOU'LL DO
• Plan, launch and optimize paid campaigns on Meta, Google and LinkedIn across multiple brands.
• Take brands from 0 to 1, validate channels, find product-market fit signals, identify what scales and what doesn't.
• Build and maintain dashboards (Looker Studio, GA4) for real-time visibility into KPIs across the
portfolio.
• Analyze performance daily, weekly and monthly, surface insights, not just numbers.
• Design and run experiments: A/B tests on audiences, creatives, landing pages and attribution.
• Manage budgets across brands and platforms with full P&L thinking, every dollar deployed is
accounted for.
• Maintain ad accounts health: pixel implementation, conversions, attribution setup, ad policies.
• Ship clear, actionable performance reports to leadership on a weekly cadence.
• Stay current on platform updates, attribution changes and what's actually working today.
PROFILE WE'RE LOOKING FOR
Must-haves:
• Data-driven by default — every decision backed by numbers, every test designed to learn.
• Extensive hands-on experience in Meta Ads, Google Ads and LinkedIn Ads (3+ years on each
platform).
• Strong analytical skills: GA4, Looker Studio, attribution models, conversion tracking.
• Proven track record taking brands from 0 to 1 — channel validation, scaling from low-volume to
meaningful spend.
• Dashboard-building skills — you can spin up a Looker Studio view in an afternoon, not a week.
• Fluent in English — the team operates in English with US-based stakeholders.
• Self-managed — thrives in remote, async-first environments.
• Owner mindset — takes responsibility for growth outcomes, not just campaign execution.
Nice-to-haves:
• Experience working in multi-brand or portfolio environments.
• Background in real estate, lending, hospitality, DTC or fintech.
• SQL for custom analysis.
• Familiarity with CRMs for lead quality measurement.
• Experience presenting performance data to non-marketing executives.
HOW SUCCESS IS MEASURED
You'll be evaluated against measurable growth outcomes across the brands you manage:
• CAC and CPL per brand — driving costs down while maintaining quality.
• Blended ROAS across your portfolio — at or above target.
• Lead quality (MQL → SQL conversion) per brand.
• Time-to-validate per channel for new brands (0-to-1 speed).
• Dashboard freshness and reporting cadence — leadership has visibility into KPIs at all times.
• Budget efficiency — full P&L accountability per brand.
WORK SETUP
Location: Fully remote — LATAM time zones preferred
Format: Part-time or full-time (to be defined with candidate)
Tools: Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, GA4, Looker Studio
GROWTH PATH
This role has a clear path forward as the Marketing Studio scales.
• Performance Marketing Manager — own multiple brands, build the data infrastructure, hit KPIs.
• Senior Performance Marketing Manager — mentor newcomers, own attribution architecture across the studio.
• Head of Performance Marketing — lead the function as the portfolio scales beyond 8 brands.
HOW TO APPLY
Send your CV plus 2–3 examples of past campaigns or brands you've scaled (with the actual metrics — CAC, ROAS, scale, budget).