ABOUT THE ROLE
We're hiring a Performance Marketing Manager to drive paid acquisition across multiple brands in the Company portfolio. This is a data-first role: you'll own the numbers, build the dashboards, run the experiments, and prove what's working — campaign by campaign, brand by brand.
Many of our brands are in the 0-to-1 stage: launching, finding product-market fit, identifying the channels and audiences that will scale. We need someone who can take a brand from zero, validate what works, and build the foundation for growth — not just optimize what already exists.
ABOUT US
We are a US-based investment fund operating a portfolio of consumer brands across real estate, lending, hospitality and emerging categories. We run an in-house Marketing Studio — a small, remote team that operates like a sharp internal agency for our brand portfolio.
Some of our brands are mature, some are launching, all of them need data-driven paid acquisition to grow.
WHAT YOU'LL DO
• Plan, launch and optimize paid campaigns on Meta, Google and LinkedIn across multiple brands.
• Take brands from 0 to 1, validate channels, find product-market fit signals, identify what scales and what doesn't.
• Build and maintain dashboards (Looker Studio, GA4) for real-time visibility into KPIs across the
portfolio.
• Analyze performance daily, weekly and monthly, surface insights, not just numbers.
• Design and run experiments: A/B tests on audiences, creatives, landing pages and attribution.
• Manage budgets across brands and platforms with full P&L thinking, every dollar deployed is
accounted for.
• Maintain ad accounts health: pixel implementation, conversions, attribution setup, ad policies.
• Ship clear, actionable performance reports to leadership on a weekly cadence.
• Stay current on platform updates, attribution changes and what's actually working today.
PROFILE WE'RE LOOKING FOR
Must-haves:
• Data-driven by default — every decision backed by numbers, every test designed to learn.
• Extensive hands-on experience in Meta Ads, Google Ads and LinkedIn Ads (3+ years on each
platform).
• Strong analytical skills: GA4, Looker Studio, attribution models, conversion tracking.
• Proven track record taking brands from 0 to 1 — channel validation, scaling from low-volume to
meaningful spend.
• Dashboard-building skills — you can spin up a Looker Studio view in an afternoon, not a week.
• Fluent in English — the team operates in English with US-based stakeholders.
• Self-managed — thrives in remote, async-first environments.
• Owner mindset — takes responsibility for growth outcomes, not just campaign execution.
Nice-to-haves:
• Experience working in multi-brand or portfolio environments.
• Background in real estate, lending, hospitality, DTC or fintech.
• SQL for custom analysis.
• Familiarity with CRMs for lead quality measurement.
• Experience presenting performance data to non-marketing executives.
HOW SUCCESS IS MEASURED
You'll be evaluated against measurable growth outcomes across the brands you manage:
• CAC and CPL per brand — driving costs down while maintaining quality.
• Blended ROAS across your portfolio — at or above target.
• Lead quality (MQL → SQL conversion) per brand.
• Time-to-validate per channel for new brands (0-to-1 speed).
• Dashboard freshness and reporting cadence — leadership has visibility into KPIs at all times.
• Budget efficiency — full P&L accountability per brand.
WORK SETUP
Location: Fully remote — LATAM time zones preferred
Format: Part-time or full-time (to be defined with candidate)
Tools: Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, GA4, Looker Studio
GROWTH PATH
This role has a clear path forward as the Marketing Studio scales.
• Performance Marketing Manager — own multiple brands, build the data infrastructure, hit KPIs.
• Senior Performance Marketing Manager — mentor newcomers, own attribution architecture across the studio.
• Head of Performance Marketing — lead the function as the portfolio scales beyond 8 brands.
HOW TO APPLY
Send your CV plus 2–3 examples of past campaigns or brands you've scaled (with the actual metrics — CAC, ROAS, scale, budget).
Global Marketing Manager
Rikka
Technical Project Manager – Marketing Measurement Platform
Bot Tech
Digital Marketing Manager
Hire Overseas
Digital Marketing B2B HubSpot Growth Marketing and Automation Manager (Remote in
LMG Staffing Solutions
Digital Marketing B2B Growth Marketing and Automation Manager (Remote in
LMG Staffing Solutions
Senior Marketing and Leasing Manager
Marathon Talent