Performance Creative Strategist

Our Mission

To become a leading voice and go-to operating system for e-commerce companies in Europe.

The Role

In today’s advertising landscape, where Media Buying is largely automated by algorithms, the next real lever for growth is Creative Strategy.

At Prominence, we are seeking a Creative Strategist who excels in and executes our rigorous system of Creative Exploration and Creative Exploitation.

You are the architect of our ads. You build the bridge between the consumer's deepest pain points and our clients' USPs. You are responsible for filling the funnel with winning concepts.

You will work cyclically and methodically:

• Exploration: You test new messaging on new consumer avatars. You break new ground.
• Exploitation: You milk the winners. You iterate on hooks and formats to extract maximum profit from a proven concept.

At Prominence, you are the guardian of the message. We live by the mantra "Everyday in Everyplay, Count on Me", meaning you take full ownership of the quality of every briefing and the performance of every ad.

Who We Are Looking For

Prominence isn't for everyone, but it might be for you if our core values define your compass. You must be comfortable with psychology, data, and systems.

1. COMPLETE OWNERSHIP MENTALITY

• Own the Avatar: You review the Customer Avatar every 90 days. You dig into Reddit forums, customer reviews, and product pages to understand what the customer truly feels.
• Don't wait for feedback: If an ad fails during the 'Exploration' phase, you analyze why the hypothesis was wrong and adjust the briefing yourself.
• Control the Quality: A briefing is only "done" when an editor or designer can blindly turn it into a winner.

2. KAIZEN (Creative Exploitation)

• You are never "done": When we have a winning ad (High Spender, High Result), the real work begins for you: Exploitation.
• Iterate Relentlessly: You ask, "How can we test the same message with a different hook? What if we turn this HiFi video into a LoFi version? What if we give the UGC creator a different script?"
• Study the Craft: You use tools like Foreplay and analyze "Old School Ads" (Ogilvy style) to keep your winners fresh and stay ahead of "Ad Fatigue."

3. UNREASONABLE HOSPITALITY

• Marketing is Empathy: You understand that marketing is empathy at its core. You investigate: "What pain are we solving?" and "What aspiration or state of happiness are we offering?"
• Translate the Technical: You translate the client's dry, technical USPs into emotional benefits so the consumer feels truly understood.
• Anticipate Needs: You solve problems before the client even realizes they exist.

How Your Workflow Looks

You are the operator of our Creative Workflow.

Phase 1: Research & Avatar (The Foundation)

• You dive into the data. Who is the customer?
• You analyze forums, reviews, and competitors to define Pains and Aspirations (Desires).
• You connect the product's Unique Selling Mechanisms (USPs) to these insights.

Phase 2: Creative Exploration (The Hunt)

• You go hunting for new winners. You ask: "What do I want to communicate to this new avatar?"
• You choose the format (e.g., UGC, Static, HiFi).
• You write briefings for completely new angles. This is about taking risks and testing hypotheses.

Phase 3: Analysis & Briefing

• The ads are live. The data comes in.
• Did the message work? No? Back to the drawing board (Research).
• Yes? Then we move to Phase 4.

Phase 4: Creative Exploitation (The Goldmine)

• We have a winner. Now you apply Kaizen.
• You create briefings for iterations to optimize ROI:
• "Use the same message, but test 3 new hooks."
• "Turn this video into a Carousel."
• "Adjust the visual styling slightly."

What Success Looks Like

Necessary Skills

• Systematic Thinking: You understand the difference between Exploration (testing new avatars/messages) and Exploitation (creating variations of winners).
• Research Master: You know how to navigate the depths of the internet (Reddit, Competitor Reviews) to find ammunition for your hooks.
• Format Fluency: You know exactly when to deploy which format: HiFi video, LoFi (iPhone) video, UGC, Static, GIF, or Carousel.
• Direct Response Copy: You can translate pains and aspirations into short, powerful scripts.

Impact & Results

• Hit Rate: The percentage of your 'Exploration' concepts that prove scalable.
• Lifespan: How long you can keep winners alive through smart 'Exploitation' (iterations).

What You Get

• Strategic Key Role: You are the brain behind the campaigns. Without your briefings, the Media Buyer stands still.
• Competitive Compensation: Based on experience and the performance of the accounts for which you strategize.
• Kaizen Budget: Want to learn how to write better UGC scripts or dive deeper into consumer psychology? We pay for your training.
• Best-in-Class Tools: Access to the best tools on the market (Foreplay, Motion, etc.) to do your work.
• Remote & Flexible: Work where and when you are productive, as long as you overlap with the team's core hours.