Panel Marketing Analyst (B2C)

Panel Marketing Analyst — Remote

Pulse Labs, backed by Google and Amazon, is a leading UX research firm at the forefront of product development. Our mission is to deliver insightful, actionable feedback across every stage of the product lifecycle — from conception through launch and beyond — empowering top tech companies to build groundbreaking products across mobile, smart home, wearables, and automotive.

We're looking for a driven, detail-oriented Senior Marketing Analyst to join our Marketing Team. If you thrive in a fast-paced environment, love solving complex problems, and are passionate about building and optimizing marketing strategies, this role is for you.

You'll play a pivotal role in recruiting study participants based on niche client requirements, growing our panelist community, quantifying results, and championing a "test and learn" mindset. We're looking for a motivated self-starter who identifies gaps and builds solutions, working cross-functionally to understand study requirements and target audiences.

Key Responsibilities

• Develop and execute best-in-class participant acquisition strategies across owned and paid channels — both for growing our overall panelist database and for recruiting to niche study specifications outlined by clients.
• Track and analyze performance and spend by channel for each study, maintaining strict budget adherence and adjusting strategies as needed to hit recruitment goals.
• Leverage A/B testing to optimize campaigns in-flight and apply learnings to inform future approaches.
• Build long-term panel growth and maintenance strategies.
• Qualify respondents into study participants using a variety of methods to ensure client requirements are met, and onboard participants with clear, thorough instructions.
• Drive panelist community communications — including email, help content, and social media — both during active studies and on an ongoing basis.
• Partner with product and engineering teams to continuously improve panelist recruiting, onboarding flows, and overall participant experience.
• Identify and recommend automation opportunities to streamline existing processes.
• Process and track participant incentives by type for each study.

Basic Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 3–5 years of experience in recruitment, marketing, or social media marketing.
• Experience working within a marketing automation platform (e.g. HubSpot, Pardot, Marketing Cloud).
• Proficiency managing social media campaigns, email marketing, and other digital channels.
• Experience advertising across organic and paid channels.
• Strong analytical skills with the ability to measure and report on campaign performance.
• Excellent written and verbal communication skills.
• Strong attention to detail and problem-solving ability.
• Ability to work independently and collaboratively as part of a team.
• Proficiency with Google Suite or Microsoft Office Suite.

Preferred Qualifications

• Demonstrated ability to self-motivate and follow projects through to completion.
• Comfortable working in a fast-changing, often ambiguous environment.
• Experience recruiting participants for events or research studies.
• Familiarity with Canva, Figma, or other graphic design tools.
• Experience using analytics platforms to track and optimize marketing campaign effectiveness.
• Background supporting UX research, market research, or working alongside technical teams.