Paid Social Media Senior Manager

About Us We are a modern marketing collective built for scale, efficiency, and impact. As the parent company, Agital supports three specialized go-to-market agencies—Go Fish Digital, REQ, and WDG—with shared infrastructure, advanced technology, and deeply experienced people, allowing each brand to do its best work. Go Fish Digital makes the complex simple and the simple powerful by uniting strategy, creative, media, and SEO into one seamless engine for growth. REQ connects storytelling, technology, creativity, and digital strategy so ambitious organizations can own what’s next. WDG designs and builds enterprise web experiences that connect with diverse audiences and help organizations adapt to rapid technological change. Together, we operate as one strong, collaborative ecosystem, backed by smart systems, AI-powered capabilities, and a culture of curiosity, where people can grow their careers while shaping how ambitious brands grow in the world. What You’ll Do As a Paid Social Senior Manager, you’ll lead the strategic direction, optimization approach, and performance growth for a portfolio of primarily eCommerce and DTC clients. This role is designed for a highly experienced paid social strategist who can independently lead accounts, drive full-funnel campaign strategy, and translate performance insights into actionable business recommendations. You’ll oversee paid social programs across platforms like Meta, TikTok, Pinterest, Reddit, Snapchat, and LinkedIn - helping clients scale revenue, improve efficiency, and evolve acquisition strategies through structured testing, thoughtful optimization, and data-informed decision making. While this role remains highly hands-on and performance-focused, you’ll also be expected to think more holistically about the customer journey - understanding how prospecting, retargeting, creative strategy, attribution, and lifecycle marketing efforts work together to support broader business goals. As a senior strategic contributor, you’ll help communicate performance insights, testing learnings, and optimization recommendations that support smarter investment decisions and long-term account growth. What your day-to-day will look like Campaign Strategy & Execution Leading paid social strategy across a portfolio of primarily eCommerce and DTC accounts Building and managing full-funnel paid social campaigns across Meta, TikTok, Pinterest, Reddit, Snapchat, and LinkedIn Structuring campaign architectures with strong emphasis on performance, scalability, and conversion outcomes Managing budgets, pacing, bid strategies, audience segmentation, and spend allocation decisions across funnel stages Identifying growth opportunities and optimization priorities based on account performance and business goals Staying informed on platform updates, beta products, and evolving paid social best practices Performance Optimization & Testing Monitoring performance daily and proactively optimizing campaigns based on KPIs such as ROAS, CPA, CAC, CVR, MER, and revenue Leading structured A/B testing initiatives across creative, audiences, placements, bidding strategies, and landing page experiences Developing optimization plans designed to improve efficiency, scalability, and long-term account performance Translating performance trends into actionable testing hypotheses and strategic recommendations Documenting testing learnings and helping identify repeatable best practices across accounts Measurement & Analytics Analyzing platform data, third-party analytics, and attribution tools to evaluate campaign performance and guide optimization decisions Supporting measurement best practices including tracking validation, attribution alignment, CAPI implementation, and campaign tagging Translating performance data into actionable insights and clear next-step recommendations for clients and internal teams Helping clients understand how paid social contributes across broader acquisition and conversion efforts Contributing to performance analysis tied to incrementality thinking, attribution models, and broader media efficiency conversations Identifying opportunities to improve reporting clarity, performance interpretation, and measurement consistency Creative & Cross-Functional Collaboration Partnering closely with creative teams to inform and iterate on social-first, performance-driven creative concepts Providing strategic creative feedback rooted in performance insights, audience behavior, messaging trends, and platform-native best practices Collaborating with Client Strategy, SEO, CRO, Analytics, and broader Paid Media teams on integrated campaign initiatives Helping align paid social efforts with broader lifecycle, retention, and customer acquisition strategies Supporting cross-functional planning initiatives that connect paid social to broader business and marketing goals Client Communication & Account Ownership Owning performance outcomes across assigned accounts, including optimization direction, strategic recommendations, and execution quality Leading client calls, performance discussions, and campaign reviews as a trusted day-to-day strategic lead Communicating testing rationales, optimization priorities, and performance insights in a clear and business-oriented way Preparing reporting insights, strategic recommendations, and testing updates for both internal teams and client stakeholders Managing multiple client accounts simultaneously with strong organization and prioritization Building strong client trust through proactive communication, accountability, strategic thinking, and consistent delivery of high-quality work What you’ll bring to the role Paid Social Execution & Performance Expertise 4-6 years of hands-on paid social experience, preferably within an agency environment Proven experience managing performance-focused campaigns for eCommerce, DTC, and/or lead generation brands Strong platform expertise within major paid social platforms Proven ability to manage campaign execution, optimization strategy, and budget allocation across multiple accounts Strong “hands-on keyboard” mindset with the ability to both strategize and execute at a high level Funnel & Strategic Thinking Strong understanding of full-funnel paid social strategy including prospecting, retargeting, conversion-focused campaigns, and lifecycle-aligned activations Ability to connect paid social performance to broader business goals such as revenue growth, customer acquisition efficiency, and conversion improvement Experience developing testing strategies and optimization roadmaps rooted in measurable performance outcomes Comfort balancing tactical execution with strategic account thinking Curiosity around evolving paid social trends, platform updates, AI-driven workflows, and social commerce opportunities Measurement & Analytical Skills Strong analytical mindset with the ability to interpret performance data and translate insights into actionable recommendations Experience using third-party analytics, platform analytics, attribution tools, and reporting systems to evaluate campaign performance Familiarity with attribution concepts, lift testing, incrementality thinking, and modern measurement approaches Ability to communicate performance insights clearly to both internal teams and clients High attention to detail with strong QA habits and data accuracy standards Platform & Social Commerce Fluency Experience supporting campaigns tied to social commerce initiatives (TikTok Shop, catalog sales, affiliate + paid integration, etc.) Understanding of how paid media supports broader conversion ecosystems and platform-native shopping experiences Comfort working within fast-evolving platform environments, including beta features and emerging ad products Familiarity with feed-based advertising, dynamic product campaigns, and platform-native commerce formats Communication & Professional Presence Strong client-facing communication and presentation skills Ability to explain performance trends, testing insights, and optimization strategies in a digestible and actionable way Strong organizational skills and ability to manage multiple deadlines and priorities simultaneously Experience mentoring or supporting junior team members within collaborative team environments Proactive, accountable, and solutions-oriented mindset with strong strategic thinking capabilities Bonus Qualifications Experience supporting Social Commerce programs (TikTok Shop, GMV Max, affiliate + paid integration, etc.) Exposure to server-side tracking, CAPI implementation, or advanced conversion tracking setups Experience with third-party attribution and measurement tools (Northbeam, Triple Whale, Fospha, Haus, etc.) Familiarity with eCommerce platforms (Shopify, WooCommerce, etc.) and conversion-focused campaign structures