Paid Social Manager

Who is Flock? Every community deserves to be safe, it’s a fundamental right. Our mission is simple - to build technology that reduces crime and protects privacy. Flock partners with cities, businesses, schools, and neighborhoods to help protect where people live, work, and play. Last year, Flock technology supported over 1 million criminal investigations. We've also helped solve approximately 20% of reported crimes in areas where we're deployed, and have played a role in locating more than 10,000 missing people. We are a high-performance team united by urgency, ownership, and a shared commitment to meaningful impact. The work is fast-paced and the expectations are high. We push beyond perceived limits, support each other, and hold ourselves accountable to delivering results that matter. With over $1B in funding and an $8.3B valuation, we are scaling with intention and investing in the people who will help us build what others said could not be done. At Flock, you will find the opportunity to grow quickly, take on real responsibility, and contribute to something bigger than yourself. The Opportunity Reporting to the Director of Growth Marketing, this role will own and scale Flock Safety's paid social strategy across Meta, LinkedIn, and emerging channels. You will be responsible for executing a full-funnel paid social strategy that drives awareness, engagement, qualified pipeline, and revenue across three distinct business verticals: Law Enforcement, Commercial, and Community Safety. This role will manage day-to-day campaign execution, optimization, creative briefing, and strategic planning to position paid social as a key full-funnel growth driver. You should be highly analytical, creative, detail oriented, and results driven, with the ability to balance multiple priorities across different verticals and product lines. This role requires deep expertise in paid social best practices, a strong creative sensibility, a data driven approach to optimization that focuses on funnel performance at every stage, and strong cross-functional collaboration skills to work effectively with campaign management, content, brand, creative, product marketing, and marketing operations teams. Own the end to end paid social strategy across Meta, LinkedIn, and supporting channels (Reddit, X, CTV, sponsored content), driving full-funnel performance across three distinct verticals Translate the broader full-funnel campaign strategy into paid social campaign architecture, creative requirements, and measurement, with dedicated budget lines and KPIs at each funnel stage (awareness, consideration, conversion) Manage daily campaign operations and optimization, including audience research and expansion, ad copy and creative iteration, bid strategy, exclusion management, and testing of advanced tactics including Advantage+, Conversions API, and intent-based retargeting Be the creative quality bar for paid social. Partner with brand, content, and creative teams to ensure every asset shipped is on-brand, factually accurate to product claims, and built to perform on paid social Develop and execute a continuous testing framework, running A/B tests across creative, audiences, placements, landing pages, and bidding strategies, to identify optimization opportunities and drive incremental performance gains Ensure accurate tracking and reporting of campaign performance at every funnel stage, translating data into actionable insights that drive ongoing optimization and learning, reporting regularly to marketing leadership and key stakeholders Partner cross-functionally with campaign managers, content, product marketing, creative, organic social, and marketing operations teams to align paid social with broader marketing initiatives, optimize landing pages, and ensure consistent messaging across channels The Skillset 5+ years of hands on paid social experience in high growth B2B companies, with a proven track record of managing significant budgets across Meta and LinkedIn Deep expertise in Meta Ads and LinkedIn Ads platforms, including audience targeting, Conversions API, lead gen forms, and advanced bidding strategies Proven track record of driving qualified pipeline at scale through paid social, with measurable examples of pipeline contribution, cost per opportunity improvement, and ROI gain Strong creative sensibility with ability to brief, evaluate, and iterate on ad creative across formats (static, video, carousel, short-form, lead gen forms), and partner effectively with brand and creative teams Strong analytical skills with ability to manipulate and analyze data using Excel/Google Sheets, Sigma, or SQL to identify trends and optimization opportunities at every stage of the funnel Strong project management skills with ability to manage multiple priorities across different segments, products, and stakeholder groups Excellent communication skills for presenting performance insights, recommendations, and strategies to cross-functional partners and leadership Data-driven decision making approach with focus on testing, measurement, and continuous optimization based on performance data Self-starter mentality who can work independently, take ownership of results, and proactively identify opportunities for improvement Bonus Experience executing full-funnel paid social campaigns, including brand and awareness activation alongside pipeline generation Familiarity with emerging channels (Reddit, X, TikTok, CTV) and ABM platforms with intent based retargeting Experience marketing across multiple customer segments or verticals simultaneously Salesforce reporting experience and understanding of marketing attribution models Familiarity with creative analytics tools (SuperAds, Motion, or equivalent) and generative AI for creative ideation and reporting Feeling uneasy that you haven’t ticked every box? That’s okay; we’ve felt that way too. Studies have shown that women and minorities are less likely to apply unless they meet all qualifications. We encourage you to break the status quo and apply to roles that would make you excited to come to work every day. 90 Days at Flock We are a results-oriented culture and believe job descriptions are a thing of the past. We prescribe 90 day plans and believe that good days lead to good weeks, which lead to good months. This serves as a preview of the 90 day plan you will receive if you were to be hired as a Paid Social manager at Flock Safety. The First 30 Days By the end of 30 days, you will complete a comprehensive audit of our paid social accounts, take full operational ownership, and begin implementing quick-win optimizations. Complete a comprehensive audit of Meta, LinkedIn, and supporting paid social channels, including campaign structure, audience targeting, creative performance, conversion tracking, and bidding strategies Take full operational ownership of paid social, including daily campaign management, optimization, budget allocation, creative briefing, and reporting Conduct a creative audit and map current activity to the full funnel (awareness, consideration, conversion) to identify gaps and opportunities Establish baseline performance metrics and build a reporting view that tracks full-funnel performance by vertical, product, and funnel stage Build relationships with campaign managers, content, creative, brand, and marketing operations partners The First 60 Days At the end of 60 days, you will execute a full-funnel restructure, stand up a sustainable creative partnership, and implement advanced optimization strategies. Execute a full paid social account restructure, aligning campaigns to the full funnel with dedicated budgets by stage, vertical, and product line Stand up a sustainable creative partnership with the brand and creative teams, including a creative request intake, brief template, QA process, and performance feedback loop Audit and expand retargeting coverage across Meta, LinkedIn, and supporting channels in partnership with the web and lifecycle teams Build a scalable testing framework and execute on it, with documented hypotheses and results 90 Days & Beyond At the end of 90 days, you will establish paid social as a primary full-funnel growth driver, own budget planning, and position yourself as the paid social expert at Flock. Own paid social budget planning and allocation across channels and funnel stages Demonstrate measurable full-funnel impact across upper, mid, and bottom of funnel Build a 3 month testing and optimization roadmap and become the trusted strategic partner for campaign managers Salary & Equity In this role, you’ll receive a starting salary between $97,500 and $125,000 as well as Flock Stock Options. Base salary is determined by job-related experience, education/training, as well as market indicators. Your recruiter will discuss this in-depth with you during our first chat. The Perks 🌴 Flexible PTO : We offer non-accrual PTO, plus 11 company holidays. ⚕️ Fully-paid health benefits plan for employees : including Medical, Dental, and Vision and an HSA match. 👪 Family Leave : All employees receive 12 weeks of 100% paid parental leave. Birthing parents are eligible for an additional 6-8 weeks of physical recovery time. 🍼 Fertility & Family Benefits: We have partnered with Maven , a complete digital health benefit for starting and raising a family. Flock will provide a $50,000-lifetime maximum benefit related to eligible adoption, surrogacy, or fertility expenses. 🧠 Spring Health: Spring Health offers a variety of mental health benefits, including therapy, coaching, medication management, and digital tools, all tailored to each individual's needs. 💖 Caregiver Support: We have partnered with Cariloop to provide our employees with caregiver support 💸 Carta Tax Advisor: Employees receive 1:1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions. 💚 ERGs: We want all employees to thrive and feel like they belong at Flock. We offer four ERGs today - Women of Flock, Flock Proud, LEOs and Melanin Motion. If you are interested in talking to a representative from one of these, please let your recruiter know. 💻WFH Stipend: $150 per month to cover the costs of working from home. 📚Productivity Stipend: $300 per year to use on Audible, Calm, Masterclass, Duolingo and so much more. 🏠Home Office Stipend: A one-time $750 to help you create your dream office. If an offer is extended and accepted, this position requires the ability to obtain and maintain Criminal Justice Information Services (CJIS) certification as a condition of employment. Applicants must meet all FBI CJIS Security Policy requirements, including a fingerprint-based background check. Flock is an equal opportunity employer. We celebrate diverse backgrounds and thoughts and welcome everyone to apply for employment with us. We are committed to fostering an environment that is inclusive, transparent, and collaborative. Mutual respect is central to how Flock operates, and we believe the best solutions come from diverse perspectives, experiences, and skills. We embrace our differences and know that we are stronger working together. If you need assistance or an accommodation due to a disability, please email us at [email protected]. This information will be treated as confidential and used only to determine an appropriate accommodation for the interview process. At Flock, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, as well as market indicators. The range above is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future. This job posting may span more than one career level. Flock is aware of fraudulent individuals and agencies falsely claiming to represent our company. All legitimate communication from Flock will come from an email address ending in @ flocksafety.com . We do not make job offers through messaging apps, social platforms, or unauthorized third parties, and we will never request payment or sensitive personal information during the hiring process. If you encounter suspicious outreach related to a Flock role, please report it to [email protected]