Paid Media Manager, International

Blueprint was founded by Bryan Johnson, who has the world's best comprehensive biomarkers. He is quantitatively the healthiest person on the planet. Blueprint is methodically built on science. Bryan freely shares his protocol, learnings and data with everyone to use. Blueprint has also developed a family of nutritional products to make the benefits of the Blueprint protocol affordable and available to all. We're a small, tight-knit team working to clean up the global food supply, provide healthy food to everyone, and build Don't Die into the most influential ideology in the world. We move quickly, work efficiently, and enjoy an environment defined by competence. We are seeking a hands-on, performance-driven Manager, Paid Media (International) to own and grow Blueprint's paid acquisition across every market outside the United States. This is a high-ownership role at the intersection of performance marketing, creative strategy, and global growth. You’ll partner closely with North America counterparts to ensure and play a key role in driving measurable growth through data-led optimization, while also strengthening brand visibility, awareness, and positioning across channels. Position Responsibilities: Own paid media strategy and day-to-day execution across relevant international markets - Meta, Google Search,Tiktok and emerging regional platforms relevant to key markets (Asia, UK/Europe, Middle East) Hit weekly output KPIs across platforms, including a consistent cadence of new creative pushes to market; leverage AI and automation to unlock efficiency Analyse performance data and optimise towards key metrics like NC CPA , ROAS, LTV:CAC Leverage top-performing organic content in paid media strategies that meet KPI standards, never sacrificing brand or reputation. Develop and scale a high-velocity creative testing framework in collaboration with the creative team, covering audiences, hooks, formats, and landing page experiences; own the feedback loop between data and creative direction Use data analysis and attribution tools (e.g., Northbeam, Triple Whale, Hyros, or equivalent) to monitor performance, surface drivers, and optimise towards objectives. Own forecasting, budgeting, and pacing of paid spend across all international markets, ensuring efficient and scalable growth with clear visibility into spend allocation Prepare and present regular performance reports, that include insights, untapped customer segments, learnings, and recommendations. Plan, launch, and optimize campaigns to drive customer acquisition and subscription growth at efficient CAC across each market. Basic Qualifications: 5+ years managing paid media at meaningful scale across Meta and at least one other major platform (TikTok, Google/YouTube), preferably in DTC or subscription e-commerce Proven track record of scaling spend across multiple markets while maintaining or improving efficiency Strong grasp of growth marketing fundamentals: experimentation frameworks, attribution modelling, incrementality testing, and multi-touch measurement Experience directing creative teams with data-driven briefs, and managing paid media agencies across social and search Proficient with attribution and analytics tools (Northbeam, Triple Whale, Haus, or similar) Required Skills: Experience running paid media in Asia markets(specifically HK,SG) and other high-priority international markets (UK/EU) Working knowledge of creative analytics tools such as Motion or similar platforms for creative performance analysis Experience in health, wellness, nutrition, or longevity-adjacent DTC categories