Paid Media Manager

Description What We’re Looking For At Meltwater, we’re looking for a highly analytical, performance-driven Paid Media Manager to lead the strategy, execution, and optimization of paid media campaigns that drive measurable pipeline growth and revenue impact. This role is ideal for someone who is deeply hands-on in paid search and obsessed with performance optimization. You thrive in the details — from manual bidding strategies and audience targeting to conversion data, and campaign experimentation. You’re constantly testing, refining, and improving campaigns to drive stronger business outcomes. As Paid Media Manager, you will own multi-channel paid media programs across Google Ads, LinkedIn, Meta, and other digital channels. You’ll partner closely with the Global Digital Marketing team, Marketing Operations and Field Marketing teams to align on strategy and broader demand generation goals. At Meltwater, you’ll join a collaborative and data-driven marketing organization where experimentation, innovation, and measurable impact are highly valued. What You’ll Do Own the strategy, execution, and optimization of paid media campaigns across Google Ads, LinkedIn Ads, Meta, and other digital channels, with a primary focus on Paid Search across Google and Microsoft (approximately 80% of the role). Continuously optimize campaign performance through hands-on management of bidding strategies, budget allocation, targeting, audience segmentation, ad creative, and landing pages. Run structured tests across keywords, creatives, audiences, landing pages, and bidding strategies to improve performance and efficiency. Analyze campaign and funnel performance data to identify actionable insights and optimization opportunities. Partner closely with Field Marketing and Sales to drive pipeline and ACV growth, and gather ongoing feedback to improve lead quality and campaign performance. Monitor and improve key performance metrics including CPL, conversion rates, and ROI Stay organized by documenting and tracking campaign spend, projects, and performance, including manually reviewing booked deals against paid media campaigns. Stay current on industry trends, platform updates, and emerging technologies to continuously evolve Meltwater’s paid media strategy. What You’ll Bring 5+ years of experience in Paid Search or Paid Media, preferably in B2B SaaS or technology. Strong experience with manual bidding strategies, landing page optimization, audience targeting, and budget management, is a must. Deep hands-on expertise managing campaigns across Google Ads, LinkedIn Ads, Meta, and other paid media platforms. Experience running structured experiments and A/B testing across creatives, audiences, messaging, and landing pages. Proficiency with Salesforce, Google Analytics, Google Tag Manager, Looker Studio/Tableau, Marketo, LinkedIn Campaign Manager, and Google Ads. Excellent communication and collaboration skills across marketing departments and sales teams. Highly organized, detail-oriented, and results-driven with a passion for continuous optimization. The ability to legally work in the country of hire is required for this position. What We Offer: Flexible paid time off that allows you to have an enhanced work-life balance Excellent medical, dental, and vision options Complimentary CalmApp subscription for you and your loved ones, because mental wellness matters. Energetic work environment with a hybrid work style, providing the balance you need. Thrive within our inclusive community and seize ongoing professional development opportunities to elevate your career. Start Date: July 2026 Compensation Overview At Meltwater, we believe great impact deserves great reward. Our compensation approach is data-driven, market-informed, and built to scale with your growth. We benchmark roles against external market data and use structured leveling frameworks to ensure fairness, consistency, and internal equity across teams and geographies. These frameworks are based on objective, gender-neutral criteria in line with applicable pay transparency regulations. For this role, the base salary range is $115,000-$130,000 For this role, the base salary range is $115,000-$130,000 US per year + 10% annual bonus [subject to the terms of the applicable bonus plan] Actual offers are determined based on job-related skills, experience, demonstrated capabilities, and work location. We typically hire within the range in a way that supports long-term growth, recognizing that compensation evolves as scope, performance, and impact expand over time. We regularly review our compensation practices and conduct pay equity analyses to help ensure our decisions remain fair, objective, and market-aligned. Employees and candidates may request additional information on how compensation is determined, in line with local legal requirements. Our Talent Acquisition Team is happy to walk you through the full compensation picture specific to your location and level during the interview process. Our Story At Meltwater, we believe that when you have the right people in the right environment, great things happen. Our best-in-class technology empowers our 27,000 customers around the world to make better business decisions through data. But we can’t do that without our global team of developers, innovators, problem-solvers, and high-performers who embrace challenges and find new solutions for our customers. Our award-winning global culture drives everything we do and creates an environment where our employees can make an impact, learn every day, feel a sense of belonging, and celebrate each other’s successes along the way. We are innovators at the core who see the potential in people, ideas and technologies. Together, we challenge ourselves to go big, be bold, and build best-in-class solutions for our customers. We’re proud of our diverse team of 2,200+ employees in 50 locations across 25 countries around the world. No matter where you are, you’ll work with people who care about your success and get the support you need to unlock new heights in your career. We are Meltwater. Inspired by innovation, powered by people. Equal Employment Opportunity Statement Meltwater is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: At Meltwater, we are dedicated to fostering an inclusive and diverse workplace where every employee feels valued, respected, and empowered. We are committed to the principle of equal employment opportunity and strive to provide a work environment that is free from discrimination and harassment. All employment decisions at Meltwater are made based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, veteran status, or any other status protected by the applicable laws and regulations. Meltwater does not tolerate discrimination or harassment of any kind, and we actively promote a culture of respect, fairness, and inclusivity. We encourage applicants of all backgrounds, experiences, and abilities to apply and join us in our mission to drive innovation and make a positive impact in the world. We may use AI to assist in aspects of our hiring process, such as reviewing candidate information, capturing interview notes, and supporting interview activities. These tools are used only to assist our team through increased efficiencies. Every output continues to be reviewed by humans, and all hiring decisions are made by humans. We remain committed to evaluating candidates fairly, consistently, and in compliance with all applicable laws