Paid Media Manager

Company Overview The Compliance Services Organization didn't exist. We built it. MP1 Solutions pioneered the Compliance Services Organization (CSO) — a new category of operating partner built to replace the fragmented vendor model that has defined compliance programs for decades. Built on the foundation of MedPro Disposal, the nation's largest privately-held medical waste company serving 35,000+ providers across 48 states over the past 15 years, MP1 Solutions extends that operational infrastructure, vendor network, and customer trust into a category we're actively building — and leading. We're doing it with a technology-forward approach, actively developing the AI infrastructure that will make this model smarter, faster, and more scalable as we grow. What we do: We operate as the single compliance partner for non-acute healthcare facilities — consolidating every obligation into one coordinated program, assigning one dedicated account manager as the point of accountability, and actively managing the underlying vendor ecosystem through continuous evaluation, negotiation, and optimization on the practice's behalf. Why it matters: Regulated facilities across the country are managing compliance the same fragmented way they always have. We're changing that — and we're looking for people who want to help build what comes next. Our technology: We're actively building the AI infrastructure that sits behind this model — automating compliance tracking, surfacing risks before they become problems, and creating a system that gets smarter with every client we add. If you want to build at the intersection of compliance and technology, you're in the right place. Our impact: Our clients never have to worry about something falling through the cracks — obligations are coordinated, tracked, and documented in one place. We audit costs, eliminate overcharges, and deliver proof of compliance that always keeps practices inspection ready. Every client has one dedicated account manager who owns their program end to end. And unlike a traditional vendor relationship, our model is designed to get better over time — continuously re-evaluated, optimized, and improved with every client we serve. Position Overview: MedPro Disposal and MP1 Solutions operate in a competitive, compliance-driven B2B healthcare market where paid media is a primary growth lever. The Paid Media Manager owns every dollar of paid spend across Google, Meta, and Reddit — with full accountability for ROAS, CPA, and incremental MQL volume. This is not an execution-only role. The right person operates with the strategic instincts of a growth marketer and the hands-on precision of a platform expert — proactively managing budget allocation, running a structured test roadmap, and surfacing insights that continuously improve performance across both brands. If a campaign is underperforming, they have already identified it, reallocated spend, and documented a hypothesis before anyone has to ask. Key Responsibilities: Campaign Management & ROAS Accountability Own and manage all paid media campaigns across Google Ads (Search, Display, Performance Max, YouTube), Meta (Facebook, Instagram), and Reddit — from strategy through daily execution. Maintain full ROAS accountability across every channel and campaign; proactively optimize bids, audiences, creatives, and landing page alignment to protect and improve return. Manage budget pacing and reallocation across channels in real time — acting on performance signals without waiting to be asked, and documenting every reallocation decision. Execute ABM-aligned paid campaigns that target defined account lists and personas across both MedPro Disposal and MP1 Solutions brands. Testing, Optimization & Growth Maintain a live test roadmap at all times: document hypotheses, design structured A/B and multivariate experiments, execute cleanly, and scale what works. Own the full testing lifecycle — from creative concept and audience segmentation through performance measurement and scaled deployment. Continuously audit and improve campaign structure, keyword strategy, match types, negative lists, and Quality Scores across Google campaigns. Identify and act on emerging paid channel opportunities and platform features before competitors do. Reporting & Intelligence Deliver clear, weekly performance reports covering spend, ROAS, CPA, and incremental MQL volume by channel — with context and forward-looking recommendations, not just numbers. Build and maintain live dashboards in Looker Studio (or equivalent) that give the Director of Marketing and leadership real-time visibility into paid performance. Connect paid media performance to Salesforce pipeline data to track MQL-to-opportunity and MQL-to-close attribution by channel. Surface competitive intelligence and market insights from paid data to inform broader marketing strategy. Creative Collaboration & Brand Alignment Brief and collaborate with creative teams on ad assets, ensuring every piece of paid creative is built to convert within platform constraints and brand standards. Use Adobe Creative Suite to make lightweight edits and adaptations to ad creative independently — resizing, copy adjustments, format variations — without requiring designer involvement for every iteration. Ensure paid messaging and landing page experience are tightly aligned across both MedPro Disposal and MP1 Solutions, respecting distinct brand voices and buyer personas. Qualifications: Required 3+ years of hands-on paid media management experience, with demonstrable ROAS and CPA results across Google Ads and Meta — not just campaign setup, but optimization and growth. Direct experience running B2B paid campaigns, ideally in a multi-brand or agency environment managing multiple accounts simultaneously. Proven ABM paid media experience: targeted account list campaigns, persona-based audience segmentation, and funnel-stage sequencing across platforms. Strong command of Google Ads platform (Search, Display, PMax, YouTube) including Smart Bidding, keyword strategy, Quality Score optimization, and conversion tracking. Solid Meta Ads experience: custom audiences, lookalike strategies, campaign budget optimization, and creative testing frameworks. Reddit Ads experience, or demonstrated ability and willingness to own a new platform quickly. Proficiency with Google Analytics 4, Google Tag Manager, and Looker Studio for tracking, attribution, and reporting. Salesforce familiarity — able to connect paid media activity to CRM pipeline data and report on MQL attribution. Working proficiency with Adobe Creative Suite (Photoshop, Illustrator, or equivalent) for independent creative adaptations. Asana or equivalent project management tool experience — able to manage their own workload, test roadmap, and deliverables without micromanagement. High proficiency with AI tools applied to paid media: prompt-based ad copy generation, creative variation testing, performance analysis, and workflow automation. This is not optional — we expect this person to use AI as a core part of how they work. Excellent written English communication skills for reporting, creative briefs, and cross-team collaboration. Must be available to overlap with U.S. Central Standard Time (CST) business hours. Nice-to-Have Experience in healthcare, medical, or regulated B2B industry paid advertising. Familiarity with programmatic display or LinkedIn Ads as supplemental channels. Experience building automated reporting pipelines (e.g., connecting Google Ads API data to BigQuery or Looker Studio). Google Ads and/or Meta Blueprint certifications. Compensation & Benefits: Competitive hourly rate of $35–$60/hour (based on experience, channel expertise, and track record in driving pipeline and revenue) Part-time contract role (20 hours/week) with flexible scheduling and required overlap with U.S. Central Standard Time (CST) Direct ownership of paid media performance across Google, Meta, and other acquisition channels —with clear impact on pipeline and revenue Close collaboration with marketing leadership, web, and analytics teams to drive full-funnel optimization A performance-driven environment where success is measured by ROAS, CPL, conversion rates, and pipeline contribution Opportunity to work within a high-growth, data-driven organization leveraging automation and AI in marketing workflows Potential for contract extension or expanded scope based on performance and business needs MedPro Disposal and MP1 Solutions are equal opportunity employers. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected by law.