Packaging Designer (CPG and Branding Focus)

Job Title: Packaging Designer (Branding + CPG Focus)

Type: Full-Time (40 hours/week)

Location: Remote

Role Overview

Our client is a fast-growing Creative Design Agency specializing in branding, packaging, and creative services for CPG brands across the food, beverage, wellness, and lifestyle industries.

We are looking for a highly skilled Packaging Designer who understands not only visual design, but also brand positioning, consumer psychology, and storytelling through packaging. This role is ideal for someone who can translate strategy into visually compelling, commercially effective packaging systems that perform both on shelf and online.

The ideal candidate has strong experience working with CPG brands, a refined aesthetic sensibility, and a deep understanding of typography, color, hierarchy, composition, and shelf impact. You should be comfortable working in a fast-paced agency environment across multiple brands and product lines.

Responsibilities

Design packaging systems and product extensions for consumer brands across food, beverage, wellness, and lifestyle categories

Translate brand strategy into high-performing packaging concepts and scalable visual systems

Create label designs, packaging layouts, dielines, and print-ready production files

Collaborate with printers and external vendors to ensure production accuracy and quality

Maintain consistency across product families and broader brand ecosystems

Adapt packaging concepts into supporting brand collateral and digital touchpoints when needed

Work closely with brand strategists, marketers, and creative directors in a collaborative environment

Iterate quickly based on feedback while maintaining strong creative standards

Leverage AI tools to accelerate ideation, mockups, creative exploration, and workflow efficiency

Requirements

• Strong portfolio showcasing packaging and branding work for CPG brands
• Experience working with food, beverage, wellness, beauty, or lifestyle brands
• Strong understanding of brand positioning, visual identity systems, and consumer-facing design
• Ability to create packaging that stands out both in retail environments and digital/ecommerce platforms
• Experience with Adobe Illustrator, Photoshop, Figma, and packaging production workflows
• Knowledge of print production, packaging structures, materials, and dielines
• Strong attention to detail and ability to prepare accurate print-ready files
• Ability to manage feedback, prioritize revisions, and work under tight deadlines
• Excellent English communication skills
• Experience using AI tools such as Midjourney, Firefly, ChatGPT, Claude, or similar tools as part of the creative process and workflow optimization